FURTHER TOWARDS A MORE DYNAMIC APPROACH TO FARM PLANNING: A COMMENT

In a recent contribution to the Jounal, Harle (1974) introduces a model of the farm firm based on the achievement of what he calls economic technical eficiency. The approach Is an attempt to reconcile recent interpretations of the farm planning problem with the author's own practical experience in farm management. The nature of the planning problem and the definition of economic technical efficiency are of central importance to the validity and usefulness of the model, and both demand further comment.     

Web-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies

Abstract

Previous studies suggest that marketing strategy is developed and used to mobilise and configure the actions of firm actors, creating a set of stabilising activities focused on the firm–customer dyad. Destabilising forces precipitated by the Internet and associated digital technologies involving contention and disruption by multiple actors are much less prevalent in the marketing literature. The central point we advance is that rather than marketing strategy being a controlled and stabilising force for firms in their relationships with customers, it can often lead to socially produced spaces where consumers and, importantly, other multiple actors form a social movement to actively attempt to destabilise it and contest its legitimacy. Using an innovative research approach, the findings of this study show how social movements proactively enrol and mobilise a wide range of relevant actors into a network of influence. Critical to this are rhetorical strategies, acting as important levers in attempts to destabilise and delegitimise a dominant firm’s marketing strategy.     

CONVERGENCE OF BARRIER OPTION PRICES IN THE BINOMIAL MODEL

In this paper, we study the rate of convergence of the European barrier call option price given by the CRR binomial model to the Black–Scholes price as the number of periods n tends to infinity. In general the error is of order and we give explicit formulas for the coefficients of and 1/n in the asymptotic expansion of the error. These coefficients depend on the positions of the barrier and strike in the binomial lattice and enable us to give a rigorous explanation of the observed fact that the error is of order 1/n when n is chosen in an appropriate way.     

Trade-offs between carbon sequestration and rural incomes in the N’hambita Community Carbon Project, Mozambique

This paper presents a preliminary assessment of trade-offs between carbon sequestration and farmers’ incomes from land-use systems implemented in a community-based project, in Mozambique. Systems either focus on carbon sequestration or combine sequestration with cash crop cultivation. The latter provide carbon payments with potential income from cash crop sales. Uncertainty about the future costs and benefits of maintaining and utilizing the land-use systems over time is addressed via application of Monte Carlo simulations. Our results show that compared with sequestration-only systems those that combine sequestration and cash crop production have higher net benefits, although they have less carbon-sequestration potential. Homestead planting provides the most attractive balance among competing policy goals. Carbon payments contribute to cash income and may enable smallholders to overcome initial project investment costs.     

Reciprocal value propositions in practice: Constraints in digital markets

The value proposition concept, while forming a central foundational premise of service-dominant (S-D) logic, has nevertheless been treated somewhat ambiguously. Recent work in attempting to address this has focused through a S-D logic lens on the reciprocal nature of value propositions. Important to this work has been a focus on communicative interactions and resource integration between network suppliers and customers. Overall, value proposition thinking has not studied in detail their adoption and use in practice. Considering the compelling notion of reciprocity, there have been recent calls for research to consider reciprocal value propositions in practice. The overall aim of this paper, therefore, was to explore how reciprocal value propositions are developed (or not) in practice at the network level. The study was set in the mobile television (TV) sector, which, as an internet-driven sector, is viewed as particularly pertinent. To conduct the study an S-D logic and Industrial Marketing and Purchasing (IMP) Group framework are integrated for the first time. A key finding is that while the reciprocal value proposition concept is theoretically intuitive, it is by no means inevitable in practice. Reciprocal value propositions were found to be simultaneously constrained, and, potentially enabled by these constraints in practice. At an overall level this paper contributes to the ongoing collaborative process, which aims to move S-D logic from a framework to a theory. More specifically, we provide new insights into the development of reciprocal value propositions in practice.     

Estimating the clinical effectiveness and value-based price range of erenumab for the prevention of migraine in patients with prior treatment failures: a US societal perspective

Background: Frequent migraine with four or more headache days per month is a common, disabling neurovascular disease. From a US societal perspective, this analysis models the clinical efficacy and estimates the value-based price (VBP) for erenumab, a fully human monoclonal antibody that inhibits the calcitonin gene-related peptide receptor.

Methods: A Markov health state transition model was developed to estimate the incremental costs, quality-adjusted life-years (QALYs), and value-based price range for erenumab in migraine prevention. The model comprises “on preventive treatment”, “off preventive treatment”, and “death” health states across a 10-year time horizon. The evaluation compared erenumab to no preventive treatment in episodic and chronic migraine patients that have failed at least one preventive therapy. Therapeutic benefits are based on estimated changes in monthly migraine days (MMD) from erenumab pivotal clinical trials and a network meta-analysis of migraine studies. Utilities were estimated using previously published mapping algorithms. A VBP analysis was performed to identify maximum erenumab annual prices at willingness-to-pay (WTP) thresholds of $100,000–$200,000 per QALY. Estimates of VBP under different scenarios such as choice of different comparators, assumptions around inclusion of placebo effect, and exclusion of work productivity losses were also generated.

Results: Erenumab resulted in incremental QALYs of 0.185 vs supportive care (SC) and estimated cost offsets due to reduced MMD of $8,482 over 10 years, with an average duration of treatment of 2.01 years. The estimated VBP at WTP thresholds of $100,000–$200,000 for erenumab compared to SC ranged from $14,238–$23,998. VBP estimates including the placebo effect and excluding work productivity ranged from $7,445–$13,809; increasing to $12,151–$18,589 with onabotulinumtoxinA as a comparator in chronic migraine.

Conclusion: Erenumab is predicted to reduce migraine-related direct and indirect costs, and increase QALYs compared to SC.     

The external indebtedness and creditworthiness of countries in the east Asian and pacific region

This article examines recent trends in the East Asia and Pacific region's external indebtedness, debt servicing capability, and creditworthiness. Despite the fact that the East Asia and Pacific region is regarded as the most creditworthy of all developing country regions, there are some indications that if borrowings continue to grow at the current pace, particularly in relation to debt servicing ability, the region may begin to encounter more debt repayment problems. In addition, this paper investigates the relationship between country credit ratings for the twenty largest developing country borrowers and interest rates on new obligations. The observed relationship between country creditworthiness and interest rates, while inverse, was not as strong as financial theory would suggest.