网络营销满足了消费者的个性化需求

消费需求发展史是一个周而复始的轮回过程。人类生产力水平、科技水平、化环境发展到今天，人们的消费需求已完全个性化。企业应充分利用Internet的发展优势，进行网络营销，这是个性化满足的新方向。     

A note on connections among criteria for asymmetrical factorials

Various optimal criteria have been proposed to rank asymmetrical fractional factorial designs. Among them, the generalized minimum aberration and the minimum moment aberration criteria are the most popular ones and have received much attention. Recently, Liu et al. (Stat Sin 16:1285–1297, 2006) proposed the minimum χ ² criterion in terms of level-combinations. In this paper, the equivalency of the generalized minimum aberration and the minimum χ ² criteria is reported, which not only provides another justification for each other but also develops some theoretical results for designs with generalized minimum aberration and some lower bounds for the generalized wordlength pattern. Besides, an analytic relationship between generalized minimum aberration and minimum moment aberration is obtained for asymmetrical fractional factorial designs.     

香港与国外高校预算管理的特点和启示

目前,我国高校预算管理中存在的一些问题正日益显现,加强高等学校的预算管理不仅对我国高等教育事业的发展具有重要意义,也将是落实科教兴国战略的具体表现。本文通过对香港及国外高校预算管理特点的分析,提出对我国高校预算管理的启示,同时,为"十二五"高校预算管理改革的实施提供意见。     

浅谈企业的文化品牌发展

品牌文化是社会物质财富和精神财富在品牌中的凝结,是文化特质在品牌中的沉积,是消费心理和价值取向的高度融合,是指品牌经营中的一切文化现象。现就其企业如何发展自己的文化品牌进行简要分析。     

长株潭城市群绿色物流评价

首先对城市群绿色物流进行探讨,并构建出了长株潭城市群绿色物流要素系统;然后结合长株潭城市群区域物流特点,构建了长株潭城市群绿色物流评价指标体系;最后利用基于层次分析法的模糊综合评价模型（Fuzzy-AHP模型）,对长株潭城市群物流发展绿色度进行评价,结果显示,长株潭城市群绿色物流发展总体水平为良好,但在资源集约和环境保护方面还需要加大力度。     

Financial factors and company investment decisions in transitional China

We investigate the propensity of Chinese publicly listed firms to invest in response to financial factors, according to the a priori degree of a firm's information problems: industry sector, ownership structure and firm size. The firms in primary and tertiary industries are found to be liquidity‐constrained in their investment decisions. The investment‐cash flow sensitivity of the firms in secondary industry indicates that they lost privileged access to credit in the course of China's market transition. However, we find no evidence that financial liberalization resulted in an easing of financing constraints for small‐ and medium‐sized firms. Our result indicates that agency problems, stemming from a state‐controlling pyramidal ownership structure, are responsible for the misallocation of internal funds. The importance of bankruptcy and agency costs in relation to debt finance for certain types of borrowers reflects the transitional nature of the financial environment facing Chinese firms. Copyright © 2008 John Wiley & Sons, Ltd.     

价值工程原理在高校学生干部评价中的应用

本文论述了高校评价学生干部中开展价值工程的方法和步骤,通过对功能和成本两方面的综合分析,找出培养学生干部工作中的问题。     

The Chinese in Britain: working towards success?

The Chinese community has made rapid socio-economic advancement Britain over the course of one generation. This paper examines the influences of culture and structure in determining the remarkable levels of attainments made by the Chinese Britain. In addition, the impacts of culture and structure in circumscribing occupational choices of the Chinese in Britain are also explored, since somewhat marring this image of success is the occupational segregation of the Chinese in the labour market. The human resource implication of this latter situation is that there exists a valuable source of qualified Chinese labour currently engaged in the ethnic niche, particularly Chinese catering industry, which could be better utilized in the wider labour market. It suggested that responsibility to address this issue reducing such 'wastage', involves efforts of three parties, namely, the Chinese themselves, careers counsellors, as well organizations in Britain.     

股票市场收益率波动长记忆性的分解及实证研究

目前股票市场长记忆性检验和建模方法，不能很好地消除短期记忆的影响，针对这一问题，本文提出寻找序列的突变点，通过将序列分解为只包含长记忆性部分和不包含长记忆性部分的序列分解技术，来排除短期记忆的影响。对上证指数和深圳成分指数收益率波动的长记忆性进行实证研究发现，将序列分解以后进行长记忆性检验，不仅可以得出长记忆性检验更为精确的结论，同时可以检验序列分解过程的效果。