The changing consumer in Portugal

The 1980's for Portugal was a period of remarkable changes and a number of events influenced the decade significantly. Changes in environmental variables had great impact on the behaviour of Portuguese consumers and the marketing management of firms. This article reviews the changes along a number of variables which are relevant for decision-making in marketing in Portugal. Economic environment, demographic developments, cultural and attitude changes, variables related to Portuguese consumers and changes in macro marketing-mix will be assessed. The future trends of these variables will be reviewed and their implication for marketing management in the remaining years of this century will be considered.     

Trade in the enlarged European Union: a new approach on trade potential

This paper focuses on the trade potential of manufactured exports from countries belonging to the enlarged EU (EU25) to groups of countries of that economic area in 2002. We note that previous results on trade potential, based on the estimation of a gravity model, may be invalid. Thus, we propose a correct approach based on the Poisson Pseudo-Maximum Likelihood estimator and the calculation of confidence intervals with the Delta method. The gravity model includes fixed effects to capture bilateral trade specificities between country groupings. We conclude that CEEC as a group had apparently exhausted the possibilities for export expansion in the EU25, unless dynamic changes were to take place. However, several of the remaining EU25 countries had not yet reached their export potential to the EU25 markets, including to the CEEC as a group.     

Designing a forecasting analysis to understand the diffusion of open source software in the year 2010

Open source software (OSS) is being considered the new paradigm of software distribution. As contrasted with the traditional software marketing model, OSS pursues the freedom to have access to open source and offers several advantages to enterprises. These advantages include saving costs related to Information Systems and Technologies (IS/IT) and the possibility of adapting to changing organizational requirements. However, the recent forthcoming of OSS prevents us from knowing the real impact it has today on social and organizational fields. Having considered this obstacle, the authors have defined a foreseeable setting for OSS diffusion and adoption by means of a forecasting study based on the Delphi method for the year 2010. The findings reveal the levels of OSS diffusion for this year according to the main applications, geographic regions and industries. In a complementary manner, the authors have studied the elements of success as well as the most relevant obstacles for diffusing and adopting technological solutions based on OSS.     

Technology adoption: does labour skill matter? Evidence from Portuguese firm-level data

This paper investigates the effect of labour characteristics on the decision to adopt new technologies. As a potential endogeneity problem might arise, we implement estimation techniques that control for endogenous covariates. The results suggest that the share of skilled employees has a significant positive impact on the likelihood of adoption, providing an additional and interesting insight in understanding technology adoption. We also find that firms’ nationality does not matter to the adoption process. The transfer of technology due to foreign investment may not be a widespread phenomenon, casting doubts on the standard internalization theory of foreign direct investment.

Expecting the worst: circumstances surrounding pregnancy discrimination at work and progress to formal redress

This study explored the details of 318 cases of alleged workplace pregnancy discrimination reported to a community advocacy organisation in Australia. Circumstances surrounding pregnancy discrimination included derogatory comments about physical appearance, changed working conditions, denial of access to opportunities and less favourable work performance appraisals. Dismissal or constructive dismissal was often reported. The study also highlights the complexity and difficulty in navigating formal complaints processes and examines some of the outcomes for women who chose this course of action.     

Training in Portuguese non‐profit organizations: the quest towards professionalization

The non‐profit sector is increasingly important, both in terms of the services rendered to society and level of employment provided. As part of a move towards the professionalization of the sector, training is seen as a vital tool for capacity building. Although the training practices of non‐profits are fairly well documented in countries like Australia, the UK and the USA, this is not so in Portugal. We provide an overview of the training practices of Portuguese non‐profit organizations, and identify indicators of professionalization that influence training investment. We find wide variation among organizations in this sector, both in terms of training provision and expenditure, and in the management practices implemented. We also find that the presence of a professional manager and formalized policies, especially those related to performance, are significantly associated with higher levels of training, suggesting that professionalization has beneficial effects on training in the non‐profit sector.     

Responsibility of the University in Employability: Development and validation of a measurement scale across five studies

This paper develops and validates, at a confirmatory level, a second‐order scale to measure Responsibility of the University in Employability (RUE). First, the literature on the components of RUE is explored and a formative conceptual model is proposed to underpin its measurement using extant research in the field of organisational responsibility and employability. At the empirical level, the second‐order RUE model considers the reputation of the university, the teaching staff, and the matching activities with employers as components of RUE. This model is based on five empirical studies. The first is a small‐sample study based on the opinions of experts (n = 5) and the rest are based on representative samples of university students (n = 816, n = 1,082, n = 1,088, and n = 1,203). A very good fit between model and data were revealed (CFI = 0.975; RMSEA = 0.039; standardised X² = 2.676). The results indicate that matching activities with employers and teaching staff generate more RUE than university reputation. Guidelines are offered for managing the responsibility of the university in employability.     

Defaults in bank loans to SMEs during the financial crisis

We investigate the role of (business) collateral and (personal) guarantees alongside small and medium enterprise (SME), lending bank and loan characteristics, macroeconomic conditions, sectors, and geographic locations while controlling for unobserved time effects in predicting default at the peak of the financial crisis. First, we find a positive relation between collateral and default, and a negative relation between guarantees and default. Second, we find a negative relation between the joint influence of collateral and high credit score, and a positive relation between the joint influence of collateral and low credit score and default. We also find a negative relation between the joint influence of guarantees and high credit score. These findings are relevant for SME policies aimed at facilitating access to credit, reducing the cost of borrowing, and decreasing default; risk management of banks; and the application of theories of financial economics in the context of a financial crisis.