Exploring the Antecedents of Brand Loyalty and Electronic Word of Mouth in Social-Media-Based Brand Communities: Do Gender Differences Matter?

ABSTRACT

Recently, social media have emerged as key marketing communication channels. In this context, consumers are increasingly gathering in online communities which have been identified as social-media-based brand communities (SMBBCs). However, notwithstanding scholars' attention towards SMBBCs, the role of consumers' gender in developing brand loyalty intention (BLI) has been scarcely explored by literature. Moreover, scant attention has been given to the analysis of whether gender is related to different propensities towards brand recommendation—identified as a proactive behavior towards a positive electronic word of-mouth diffusion (E-WOM)—in the social media context. Hence, this research aims to explore the antecedents of BLI and E-WOM by focusing on consumers' gender differences. A structural equation model has been created based on 250 surveys collected among SMBBCs of an American sportswear brand. The results showed that male consumers' BLI is influenced by engagement in SMBBCs. Instead, brand trust was the main antecedent of females' BLI.     

Secondary trading of airport slots as a combinatorial exchange

In our research we propose a market formalization of secondary trading of airport slots. This proposed market is managed through an individual rational and budget balanced combinatorial slot exchange. The suggested market mechanism allows consideration of en-route sector capacities during the slot allocation process. We quantify the potential advantage of the market by comparing it with current practice. The results show that solutions that appear optimal when neglecting en-route sector capacities can be infeasible when taking capacities into account. Finally, in the proposed market the existence of grandfather rights does not seem to affect airline costs in a significant way.     

An AHP analysis of air traffic management with target windows

The main operational concept of Single European Sky ATM Research Programme is the notion of business trajectory. One possible implementation is based on the notion of a contract of objectives; an agreement among the main air traffic management actors on spatial and temporal intervals called target windows. These 4D windows are defined prior to flight departure by the airlines, airports and air navigation service providers to increase punctuality. We use an analytic hierarchy process to assess the opportunity of implementing this concept by considering the views of experts. The findings indicate that there are net benefits for airlines and air navigation service providers but not for airports     

Ethical Judgment and Radical Business Changes: The Role of Entrepreneurial Perspicacity

Journal of Business Ethics - This study examines the implications of practical reason for entrepreneurial activities. Our study is based on Thomas Aquinas’ interpretation of such virtue, with...     

Sport entrepreneurship: A synthesis of existing literature and future perspectives

International Entrepreneurship and Management Journal - Sport entrepreneurship is progressively emerging as an extremely significant stream of research. Accordingly, scholars are increasingly...     

Correction to: Sport entrepreneurship: A synthesis of existing literature and future perspectives

International Entrepreneurship and Management Journal - The original version of this article was revised. The table below shows the incorrect and correct columns.     

Food safety issues: From Enlightened Elitism towards Deliberative Democracy? An overview of EFSA’s “Public Consultation” instrument

Following the BSE crisis, the importance of reassuring European consumers and involving them in debate about food safety management issues is generally recognised. Indeed, consulting stakeholders is one of the European Food Safety Authority’s (EFSA) main duties, as stated in its founding regulation (art. 42, whereas 56), where EFSA must have “effective contacts with consumer representatives, producer representatives, processors and any other interested parties”. Even if not clearly obliged to, EFSA has also opted to consider lay citizens’ opinion (under an interpretation of art. 42, wh. 40 of the 178 Reg.) in order to enhance “trust” in food safety. Beyond having formally established meetings with restricted access for participants – like the Stakeholders’ Consultative Platform and the Annual Colloquium, – EFSA engages in its “Public Consultation” web-based Window (PCW). It allows listening to anybody who wishes to submit comments on technical issues.     

Innovation ambidexterity of open firms. The role of internal relational social capital

The success of the open innovation (OI) paradigm is still debated and literature is searching for its determinants. Although firms’ internal social context is crucial to explain the success or failure of OI practices, such context is still poorly investigated. The aim of the paper is to analyse whether internal social capital (SC), intended as employees’ propensity to interact and work in groups in order to solve innovation issues, mediates the relationship between OI practices and innovation ambidexterity (IA). Results, based on a survey research developed in Finland, Italy and Sweden, suggest that collaborations with different typologies of partners (scientific and business) achieve good results in terms of IA, through the partial mediation of the internal SC.     

Technological and Organizational Tools for Knowledge Management: In Search of Configurations

Knowledge Management (KM) is becoming a growing concern in management research and practice because of its role in determining firm innovation capability and in enhancing working life quality of knowledge workers. This requires, even for Small and Medium Enterprises (SMEs) the creation of a sustainable work organization in terms of configuration of organizational and Information and Communication Technology (ICT) tools. With a particular emphasis in the area of Product Innovation (PI) and on the basis of a survey on 127 Italian SMEs, this paper aims at analysing the emergent technological and organizational approaches to managing knowledge in the PI process. Three different KM Configurations emerge: the `technical', the `relational' and the `advanced' approach.