To go or not to go: travel constraints and attractiveness of travel affecting outbound Chinese tourists to Japan

The fast growth of the Chinese economy has transformed Chinese outbound tourism into one of the major players in the tourism industry worldwide. However, Chinese outbound tourists may still encounter travel constraints in some countries, such as Japan, which has had a close and complicated relationship in history with China. This study adopted the qualitative approach by applying focus group and in-depth interviews to investigate and triangulate the travel barriers affecting Chinese outbound travel to Japan. The findings indicated that domestic nationalist sentiment played a key constraining role in influencing Chinese outbound travel decision-making, followed by current political factors, while quality products and service, as well as social environment encouraged tourists to travel. This research also found that visitors and non-visitors have perception differences in terms of travel barriers and attractiveness of travel.     

Drivers of customer decision to visit an environmentally responsible museum: merging the theory of planned behavior and norm activation theory

The main goal of this research was to merge the theory of planned behavior and the norm activation theory into one model and test its applicability in an environmentally responsible museum context. A filed survey was conducted at museums. Structural equation modeling was used to test research hypotheses. Results of the structural model comparisons revealed that the prediction power of our integrated model was superior to that of the theory of planned behavior and the norm activation theory. The proposed relationships among research constructs were generally supported. The mediating role of study variables was established. Additionally, the salient role of personal norm and attitude in generating museum travelers’ pro-environmental intention was identified. Overall, there was a strong support for the proposed theoretical model.     

Emerging youth tourism: fostering young travelers’ conservation intentions

Greening is one of the most important issues faced by the tourism industry today. Nevertheless, theoretical and empirical research on young travelers’ sustainable behaviors is scarce. This study developed a conceptual framework involving biospheric value, environmental concern, environmental awareness, ascribed responsibility, and moral norm in order to better explain young travelers’ pro-environmental decision-making process. A total of seven hypotheses were proposed and tested using structural equation modeling. Results revealed that the postulated theoretical model satisfactorily accounted for three dimensions of young tourists’ environmentally responsible intentions; the study variables are all significantly related; and the mediating impact of moral norm and environmental concern was evident. Moreover, the prominent role of moral norm in forming intentions was noteworthy. Our findings from the invariance test further indicated that environmental awareness and ascribed responsibility acted as moderators. The implications of these results are discussed.     

标准化的模型与方法——经由旅游标准化实践的理论建构

文章从旅游标准化实践中的标准失效、标准优劣判定难等现象切入,选取旅游标准化作归纳研究对象,对标准化的一般方法与模型进行理论建构.提出标准化需要遵循规范的程序,应用适用的模型,实施前需要施行定性的同质性判别步骤,以确定标准化对象以及标准化价值,在此基础上,根据标准化的对象特质和目标,确定使用可拆分对象的“分解式”标准化模型还是“围栏式”多维复合目标的标准化模型(两个模型间互斥),以达到标准化的有效性.     

论建立邮政电子商务招商机制的策略

文章分析了邮政电子商务发展的急迫性,从供应角度论述了建立邮政电子商务招商机制的必要性以及邮政电子商务招商的优势和策略,以期加快邮政电子商务的发展。     

Cognitive,affective, conative,and action loyalty: Testing the impact of inertia

Research increasingly emphasizes the significance of customer loyalty to a firm's success. In order to provide a clearer understanding of hotel customers’ loyalty-formation process, this study proposed and tested an extended Oliver's (1997) four-stage loyalty model by employing a multi-dimensional approach for each attitudinal loyalty stage while considering the moderating impact of inertia. The original model was slightly altered to improve its fit and predictive ability. Results from the structural model generally supported proposed paths among the variables in the model (cognitive, affective, and conative loyalty components and action loyalty) and verified the mediating roles of study variables in forming action loyalty. Further, findings from structural group comparisons using invariance tests indicated that the links from satisfaction to commitment and intention and from intention to action loyalty were stronger for the low inertia group, supporting the moderating role of inertia. Implications are discussed, and limitations of this study are briefly outlined.     

Marketing research and revenue optimization for the cruise industry: A concise review

This paper presents a concise review of the cruise industry mainly from marketing research and revenue optimization prospects. In recent years, the cruise industry has experienced an exciting growth. However, as one of the fastest growing and most profitable categories in the entire leisure market, this industry has hardly received any research attention. Given the limited academic articles, this paper presents a concise review about this budding research topic. First of all, a discussion about global cruise industry is conducted. Then, academic studies of the cruise industry on general marketing research, revenue management, itinerary design/optimization, optimal market segmentation, demand infiltration and economic issues are reviewed. Finally, some promising directions for future research are presented.     

餐饮废油的回收利用研究进展

综述了餐饮废油在制备生物柴油、化工原料、饲料、混凝土制品脱模剂等领域中的应用及研究进展．并对其发展前景进行了展望。     

可持续发展报告和财务报告的融合

<正>随着公司对社会、经济和环境的影响与日俱增,投资者和利益相关者期望公司的信息更加透明,希望管理者遵循最高的道德标准。因此公司的披露范围不断扩大,公司报告的使用者不再局限于投资者、管理层和监管方,而是扩展到各利益相关方。     

通过政府规制和市场机制来发展绿色经济

本文基于2012年联合国“里约+20”峰会中提出的“绿色经济”新概念,从理论上论述了传统“褐色经济”失灵的原因,指出未来中国发展绿色经济最有效的手段就是发挥好利用“政府”和“市场”这两只手的协同作用。其中政府规制的内容包括：加强资源环境保护法律规章的建设、科学有效的财政和货币政策、绿色GDP等环境指标体系的完善等,市场机制的内容包括：构建绿色市场经济制度、推行绿色消费新理念和企业绿色生产。