The domain of international business: Futures and future relevance of international business

Using data generated by a global Delphi study involving international business (IB) scholars and practitioners, this article reflects on the core and domain of a discipline that, on one side, has to deal with increasing competition from related disciplines, which internationalize their research focus, and, on the other side, is trying to develop conceptual knowledge to explain ever more complex international phenomena. Generating a multilevel framework of important issues for IB leads to propositions, which may widen the focus of the discipline to go beyond the firm, which, comparing IB to related disciplines, can provide pathways that maintain IB highly relevant for most diverse communities affected by international business. ©2011 Wiley Periodicals, Inc.     

The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market

This study investigates the drivers of customer retention in a liberalizing market. The authors address key retention issues that allow them to contribute to existing retention research in several critical ways. They (1) examine the effects of pricing and mass advertising, (2) account for (new entrants) competitors' actions, (3) investigate the dynamic impact of marketing tactics, and (4) study the proposed relationships in a market recently opened to competition. Using longitudinal data for a sample of 650 mobile phone consumers and a split-population hazard model that accounts for the notion that some customers are never at risk of defection, the authors show that both the focal firm's (incumbent) and the competitors' price and mass advertising exert a significant influence on the probability of terminating an existing incumbent relationship. They find that the relationships between marketing variables and retention are not static but vary over time. Price is generally less effective in the early stages of market liberalization, which suggests that customers become more price sensitive in later stages. Finally, the study findings can have important strategic implications on designing customer management and marketing resource allocation strategies, as well as on providing a competitive regulatory framework in liberalizing markets.     

Ökonomische Folgen eines Atomausstiegs in Deutschland

Nach der Atomkatastrophe in Fukushima hat die Bundesregierung beschlossen, bis Mitte Juni die Zukunft der Atomenergie in Deutschland zu überdenken. Dabei k?nnen unterschiedlich weitgehende Szenarien betrachtet werden. Sie reichen von einer Rücknahme der im letzten Herbst beschlossenen Laufzeitverl?ngerung bis hin zum vollkommenen Ausstieg aus der Kernkraft. Die Autoren vertreten grunds?tzlich die Auffassung, dass die wirtschaftlichen Folgen eines Atomausstiegs zu bew?ltigen sind. Mit einer Steigerung der Energiepreise muss allerdings gerechnet werden — wie deutlich diese ausf?llt, und welche Referenzwerte herangezogen werden müssen, h?ngt von vielen Faktoren ab.     

Foot‐and‐mouth disease and the Mexican cattle industry

The objective of this article is to analyze the domestic and international effects of a hypothetical foot‐and‐mouth disease (FMD) outbreak in the Mexican cattle industry. A discrete time dynamic optimization model of the Mexican cattle sector is specified, and linked to domestic and international markets. Economic consequences of FMD outbreaks are simulated over time and under different scenarios. Specific findings and general policy recommendations are provided. The study reports a range of outbreaks from localized to large scale and suggests that changes in economic surplus due to FMD range from a positive net gain of $0.89 to $1.6 billion to a net loss of about $67 billion, depending on the specific mitigation strategy and outbreak scenario.