Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda

Advertisers are continuously searching for new ways to persuade children; current methods include fully integrating commercial content into media content, actively engaging children with the commercial content, and increasing the number of commercial messages children are confronted with at one moment in time. This poses a challenge for how children cope with embedded advertising. This conceptual article aims to develop a theoretically grounded framework for investigating how children process embedded advertising. More precisely, it sheds light on previous research and conceptualizations of advertising literacy and provides suggestions for future research. The article examines conceptual and methodological issues and discusses the need for research on how to improve children's coping with embedded advertising by emphasizing the value of persuasive intent priming and implementation intentions. To conclude, future research directions are discussed regarding strategies to strengthen children's coping skills and their dispositional (i.e., associative network consisting of cognitive, moral, and affective beliefs related to advertising) and situational (i.e., actual recognition of and critical reflection on advertising) advertising literacy.     

New development: How MPs in the Dutch parliament strengthened their budgetary and accounting powers

After experiencing a lack of political interest for financial and performance information in the Dutch House of Representatives, the author, a member of parliament, introduced a systematic approach for parliamentarians to review the country’s national budget and accounts. Drawing on corporate experience, the approach is a parliamentary version of a corporate audit committee working with a standardized review questionnaire. It gained wide support and is now used by several parliamentary committees. Nevertheless, the author raises various questions to the public accounting and control research community to improve the method and ensure its long-term use by politicians.     

“If It’s Easy to Read,It’s Easy to Claim”—The Effect of the Readability of Insurance Contracts on Consumer Expectations and Conflict Behaviour

In the area of financial services, lawmakers and regulators increasingly promote the use of plain language in business-to-consumer contracts. Although such efforts are undoubtedly welcomed by consumers, as they promote better comprehension, not much is known about the actual effects of improved readability on consumer attitudes and cognitive processes. Does improved readability in general contract terms have an impact on the consumer’s perception of their contractual position? Do contracts that are easier to read influence the steps or actions taken by consumers in the wake of conflict? In response to these questions, we present data from an experiment that investigates the relationship between the reading ease of general contract terms on the one hand and consumer expectations and willingness to engage in conflict on the other. Our findings suggest that readability increases the trust and confidence of the consumer in the sense that it increases their expectations of the claim. Moreover, we have found partial evidence to suggest that reading ease also increases the consumer’s willingness to engage in legal action in the case of subsequent claim denial.     

Alternative adjustments to analysts' earnings forecasts: relative and complementary performance

This study examines the relative and complementary performance of alternative earnings forecast adjustments using a common set of consensus analysts’ earnings forecasts. We document that a simple adjustment to analysts’ earnings forecasts, based solely on cross-sectional relationships between actual and forecasted earnings in the prior year, performs as well as more complicated adjustment methods, i.e., composite forecasts and persistence adjusted forecasts. A forecast adjustment that is based on prior year earnings and returns, however, provides significant incremental reductions in forecast error and dominates all of the other adjustment methods.     

The Impact of the Platform Economy on Job Creation

This study analysed the platform economy in terms of time, geography and type of platform, with a view to present estimations on its size in terms of revenues and the number of active workers.     

In Search of the Harried Leisure Class in Contemporary Society: Time-Use Surveys and Patterns of Leisure Time Consumption

In trying to understand the contemporary work-leisure paradoxes, we go in search for today’s harried leisure class and its equanimous counterpart. We apply the relative new method of optimal matching on the continuous time-use data of the pooled Flemish time-use survey of 1999 and 2004, in order to identify different time-use patterns based on one’s leisure time consumption. We then analyse these time-use patterns by combining a multiple classification analysis with socio-demographic measures and (leisure) time-use characteristics, which allows us to identify today’s harried leisure class on the one hand the opposite “equanimous leisure class” on the other hand. It turns out that the members of today’s harried leisure class combine a great amount of cultural and material resources with the experience of time pressure and voracious and volatile leisure time consumption, whereas the members of the equanimous leisure class mainly consume their leisure time in front of the TV. Typifying these groups based on their consumption characteristics provides useful evidence for the integration of time use in the research field of consumer policy.     

Impact of a local host on the success of an international assignment

This longitudinal study examined whether contact with a local host in the Netherlands positively impacts on the adjustment and performance of “Western” expatriates with English or French as their first language. Thirty‐one expatriates were put in contact with a Dutch host with whom they would have regular contact over nine months; another 30 similar expatriates would have no contact with a host. After a five‐month period of contact with a host, there was a positive impact on interaction adjustment. The results also indicated that expatriates who valued the contact highly derived more benefit from it. Contact with a host seems to be especially worthwhile for expatriates who have to deal with host nationals on a daily basis. ©2011 Wiley Periodicals, Inc.     

Reciprocity in the workplace

Using combined experimental and survey data, this paper provides empirical evidence that firm productivity is related to worker’s pro-social behavior in the workplace. At the firm level, we find a strong positive relationship between firm productivity and reciprocating behavior among workers. Investigating workers’ individual behavior we find a similar, strong relationship when regressing earnings, a proxy for productivity, on reciprocity. To address simultaneity we use an instrumental variable approach and find that the initial estimate was upwards biased, presumably because it did not take into account the positive feedback from earnings to reciprocity. The new coefficient remains substantially above zero, but it is statistically insignificant.