Hispanic-Americans,Mobile Advertising and Mobile Services

The literature on marketing to Hispanics and the use of mobile-based marketing methods continues to grow. However, to our knowledge, no research has been published on Hispanic use and acceptance of mobile marketing channels; this research addresses that gap. The study investigates various aspects of mobile channel services including advertising among Hispanic-Americans and non-Hispanic-Americans. The results indicate significant differences between Hispanic-Americans and others in the usage of mobile services, satisfaction with mobile services, and attitudes toward mobile advertising, as well as within Hispanic-Americans based on their strength of ethnic identification. The managerial and theoretical implications are discussed.     

Customer share,value, and business success

Two books on strategies that are likely to shape business success in the twenty‐first century are reviewed. One is about a change in focus by marketers from pursuing a share of the market to going after a share of the customers' total spending money. The other is a collection of research articles by faculty at leading business schools on how entrepreneurial marketers might address the business challenges of the new millennium with effective strategies that create value for customers. © 2005 Wiley Periodicals, Inc.     

A new multivariate count data model to study multi-category physician prescription behavior

Multivariate count models represent a natural way of accommodating data from multiple product categories when the dependent variable in each category is represented by a positive integer. In this paper, we propose a new simultaneous equation multi-category count data model–the Poisson-lognormal simultaneous equation model–that allows for the Poisson parameter in one equation to be a function of the Poisson parameters in other equations. While generally applicable to any situation where simultaneity is an issue and the dependent variables are measured as counts, such a specification is particularly useful for our empirical application where physicians prescribe drugs in multiple categories. Accounting for the endogeneity of detailing in such situations requires us to explicitly allow for pharmaceutical firms’ detailing activities in one category to be influenced by their activities in other categories. Estimation of such a system of equations using traditional maximum likelihood method is cumbersome, so we propose a simple solution based on using Markov Chain Monte Carlo methods. Our simulation study demonstrates the validity of the solution algorithm and the biases that would result if such simultaneity is ignored in the estimation process.     

Non-market economic valuation in developing countries: Role of participant observation method in CVM analysis

Developing countries have high proportion of black money and related corruption in the society in comparison to the developed ones. This aspect has to be kept in mind while conducting contingent valuation method (CVM) questionnaire survey (in-person) at the site whose economic valuation is being done. Participant observation method (POM) and unstructured interview schedule (UIS) are the two means, which must be used in addition to structured interview schedule during CVM studies in developing countries to arrive at a reasonable non-market economic valuation figure of an environmental amenity. It has been observed that researchers generally ignore this fact during survey for primary data collection among respondents who are quite well off, educated and belong to countries of huge parallel economy. However in the present study, we have utilized these two means during primary data collection for a CVM study and reached the conclusion that CVM has to be used with caution even among educated masses in the developing countries.     

Applying Tax Policy Models in Country Economic Work: Bangladesh, China, and India

Three examples from the World Bank's country economic work showhow models can complement general principles in guiding thedesign of a tax reform package. The Bangladesh model highlightsthe sensitivity of judgments about desirable tax bases to assumptionsabout the labor market and substitutability in production. TheChina model quantifies the losses from recommending a singlerate value added tax when prices are controlled and public capitalis freely provided to state enterprises. The India model showswhat fiscal adjustment is consistent with tariff reductionsundertaken to promote an outward-oriented development strategy.Most of the costs of constructing tax policy models are relatedto the need to establish a consistent data set and to calibratethe model in a way that allows its behavior to be consistentwith what good economic analysis would lead one to expect.     

The effects on stressful organizational conditions on salesperson work motivation

This paper examines how organizational stress may contribute to intrinsic and extrinsic dimensions of salesperson work motivation. Hypotheses generated on the basis of sales management and organizational stress literature are tested using data gathered from an insurance sales population. Results indicate that excessive role stress may produce a significant adverse impact on salespersons' intrinsic and extrinsic work motivation. Research findings are discussed from a managerial perspective. The author expresses his thanks to Thomas R. Wotruba of San Diego State University for his helpful comments on an earlier draft of this paper.     

Investigating the effects of a line extension or new brand introduction on market structure

Market structure has been characterized by the locations of brands in the perceptual space of households (perceptual map) and the importance weights associated with the attributes of this map. It is hypothesized that a line extension or a new brand introduced into this market could potentially affect the brand locations or the importance weights. We show how a simple extension of a recent approach to market structure analysis enables us to empirically identify which, if any, of these two aspects of market structure is affected by the line extension or new brand. An empirical application to the detergent product market is provided.     

Assessment of CSR based supply chain performance system using an integrated fuzzy AHP-TOPSIS approach

The objective of this research was to identify Corporate Social Responsibility (CSR) criteria as well as propose and prioritise the alternatives to improve the supply chain performance system of an organisation. To meet the objective, firstly, CSR-based criteria, sub-criteria and alternatives were identified based on the literature review and discussion with the field experts, taken from automobile industries located at the Delhi region of India. Then, kappa statistics has been applied to check the internal consistency between identified criteria and sub-criteria. After finding the evidence of internal consistency, a hierarchical-type model has been developed and analysed using a multi-criteria decision-making as an integrated fuzzy analytical hierarchy process (AHP) and a fuzzy technique for order performance by similarity to the ideal solution (TOPSIS) approach. To make the results more robust and feasible, a sensitivity analysis has also been performed.