Can green behaviors really be increased for all employees? Trade‐offs for “deep greens” in a goal‐oriented green human resource management intervention

This study explores the complex interaction between psychological and goal‐relevant boundary conditions that influence levels of individual engagement in a green human resource management (HRM) intervention designed to encourage employee green behavior (EGB). Data were collected from 1,112 employees in an automobile manufacturing plant. Consistent with goal‐setting theory, the level of feedback received predicts EGB. However, a three‐way interaction demonstrates how employees with high levels of autonomous motivation do not gain the expected benefits of high feedback and high goal commitment in the enactment of EGB. Instead, only those with weak autonomous motivation are affected by these goal‐related constructs. Findings suggest that both goal‐setting and self‐determination theories are relevant to green HRM interventions. Managers should consider that interventions that are effective for employees who do not have strong autonomous motivation towards the environment may not be effective for those who do.     

Changing Behaviour: Successful Environmental Programmes in the Workplace

There is an increasing focus on improving the pro‐environmental attitudes, behaviour and habits of individuals, whether at home, in education, travelling, shopping or in the workplace. This article focuses on the workplace by conducting a multi‐disciplinary literature review of research that has examined the influence of organization‐based behaviour change initiatives. The review includes only research evidence that measured actual environmental performance (e.g. energy use) rather than solely using self‐reported methods (e.g. questionnaires). The authors develop an ‘employee pro‐environmental behaviour’ (e‐PEB) framework, which contains individual, group, organizational and contextual factors that have predictive relevance across different behaviours and organizations. The review shows that the strongest predictors are environmental awareness, performance feedback, financial incentives, environmental infrastructure, management support and training. A key finding from this review is that attitude change is not necessarily a pre‐requisite for behaviour change in the workplace. Copyright © 2013 John Wiley & Sons, Ltd and ERP Environment     

Conceptualising and implementing two community gardening projects on the Cape Flats,Cape Town

Two community gardening projects in the Cape Town Metropole, South Africa, were studied in terms of how their intended outcomes were conceptualised by programme stakeholders, and how programme implementation was perceived by the intended beneficiaries. Following a broadly qualitative approach, data collection methods included individual and group interviews, participant observation, and reviews of programme records. A model of short-term, medium-term, and long-term outcomes, as perceived by programme management and staff, was elicited. Gardeners generally were positive about the service delivery of the programme, and identified the provision of food for their households as the major change that the programme introduced in their lives. They achieved some savings on household food purchases, and improved their nutrition somewhat. They also reported some income generation, but they perceived it as too little. Finally, respondents were very positive about a range of social benefits obtained from participating in the projects.     

It's a great feeling when you win: women and bingo

Bingo players are derided in the popular press; the game of bingo is not seen as a ‘worthy’ leisure activity. This paper looks at the role of bingo in the leisure lives of working-class women and enables women to discuss their involvement.     

Social marketing: Conceptual and pragmatic observations from a current Australian campaign

In this paper the authors discuss the meaning of social marketing and its essential differences from “conventional” marketing. Further, by reference to a current campaign which seeks to maximize adoption by medical general practitioners of an “early intervention” package to prevent development of alcohol‐related problems in patients, the authors discuss the merits of the application of social marketing principles to such a public health campaign. The difficulties experienced in both the application of social marketing principles to this campaign and in empirically assessing the effectiveness of this and similar campaigns are also discussed. The authors conclude that, although the validity of social marketing as a theoretical construct is unimpeachable, there is much further work to be done in establishing empirically the effectiveness of the application of the principles of social marketing as a social change strategy.     

Consumer Preferences and Customer Satisfaction Analysis: A New Method Proposal

The organic food market is currently the fastest growing food sector in the United States, with growth rates in organic food sales averaging 17% per year between 1998 and 2006. The largest segment within the organic market is fresh produce, comprising 34% percent of retail sales in 2006. This analysis focuses on identifying the demographic characteristics of households buying organic vegetables (in total) along with prepackaged organic salads and organic carrots, by examining the factors that influence the probability that a consumer will buy organic vegetables, and which factors influence the household share of organic vegetables purchased. We use Nielsen Homescan data for the year 2004. Households with high levels of education are more likely to purchase organic vegetables, while the probability of purchasing organic vegetables is lower for African Americans and for older households.     

Cultural predispositions,specific affective feelings,and benefit–risk perceptions: explicating local policy elites’ perceived utility of high voltage power line installations

Policy controversies concerning the prioritized expansion of the National Energy Grid in the U.S. have drawn our attention to examine the variations of benefit–risk perceptions associated with High Voltage Power Line (HVPL) installation among policy elites, a critical conceptual segment of political actors constituting the U.S. energy policy subsystem. From early psychometric studies to more recent explorations of the emotional aspects of risk appraisal, specifying the role of affective feelings in understanding risk judgment has been a subject of much previous research. This paper seeks to advance such an affect-driven approach in an attempt to account for social psychology-based factors by systemically investigating how specific emotions and personally held intrinsic values and beliefs jointly influence individual-level perceptions of HVPL benefits and risks, relying on recent original survey data containing individual responses from 420 anonymous community leaders and key local policy-makers in the state of Arkansas. Building upon previous research rooted in the dual process model of risk judgment and appraisal tendency framework, a particular emphasis is given to identifying the triadic relationship between culturally biased value predispositions, specific emotional dimensions of affect heuristics, and perceptions pertaining to various aspects of HVPL risks and benefits. Through the implementation of the causal mediation analysis, we found that the effect of cultural value predispositions (i.e. egalitarianism, individualism, hierarchism, and fatalism) on perceived benefits and risks associated with HPVL installation among policy elites is partially mediated by specific affective feelings (i.e. fear, anger, happiness, and excitement) in very distinct ways. We conclude this paper by suggesting that a more robust understanding of the cognitive mechanism of benefit–risk perceptions, particularly those of individuals with more opportunities and resources to shape related policies, promises valuable insight for the development of more effective risk communications and better policy-making practices.     

The organizational context and use of routine data for cancer service management

The authors studied the use of routinely available data by four cancer networks in England. Data use was not well developed, but beneficial structures included commitment by a full-time information officer, enthusiasm of a clinician with professed interest in multiple sources of information, and good links with external networks and clinical service groups. Policy-makers should support organizations where data are valued and integrated into performance.     

Business,Governments and Political Risk in South Asia and Latin America since 1970

This article examines how businesses perceived political risk in South Asia and Latin America over the last half century. Employing data from an oral history database at Harvard Business School, the article identifies five major sources of political risk: macroeconomic and policy turbulence, excessive bureaucracy, political instability, corruption, and violence. Marked regional differences were identified in perceptions and responses to risks. Macroeconomic and policy turbulence was the biggest perceived source of risk in Latin America. Excessive bureaucracy was the biggest source of perceived risk in South Asia. South Asian businesses often avoided bureaucracies, while Latin Americans worked with them.