Marketing social missions—adopting social marketing for social entrepreneurship? A conceptual analysis and case study

• In aiming for voluntary behavioral change, social marketing may be particularly attractive for social entrepreneurs, but conversely, they may not have the resources or knowledge for conducting full-blown social marketing campaigns. In response to the growing importance and role of social entrepreneurship in tackling social problems and the lack of research concerning how social marketing may play a role in such organizations, the purpose of this paper is to develop a deeper conceptual understanding of how social marketing may be of use to social entrepreneurial organizations. The research reports on a case analysis of One Drop and its Aqua expo and the utilization of social marketing in pursuit of its goal to achieve water conservation in the Northern Hemisphere. The research shows the adoption of elements of social marketing but not a conscious adoption of social marketing as a strategy.

Copyright © 2012 John Wiley & Sons, Ltd.     

Trade policies, concentration, growth and welfare

The aim of this paper is to analyse, through a theoretical model, the effects that the trade integration of two countries may have on industrial location, growth and welfare.The conclusions reached finally depend both on whether the import or the export costs are affected by the trade policies on which the integration process is based and on whether the rich or the poor country introduces them. In general, when integration leads to an increase of industrial concentration in the rich country, the growth rate increases and welfare improves in both countries. If integration means that industry moves to the poor country, the growth rate decreases; in spite of this, in this case the poor country can also improve its welfare.     

Fuzzy Negotiation Solutions of n-Person Cooperative Games by Knowledge Engineering in Bargaining

A model for negotiation is developed upon the basis of a previous model called Fuzzy Negotiation Solution by Knowledge Engineering. The new model, called Compensatory Negotiation Solution by Knowledge Engineering and FNSKE are based on the combination of knowledge of experts in negotiation, rather than on classical notions of rationality. The experts in negotiation present four propositions in a non-mathematical way and with a natural language, according to the theory of Knowledge Engineering. In the CNSKE model, knowledge is represented through logic predicates, and the calculations are made using the Compensatory Fuzzy Logic system. CFL is a system whose operators satisfy the axioms of Utility. The CFL operators, especially because of the compensation property, are more adequate than the norm and co-norm’s operators to model human decision-making, according to empirical results. The Good Deal Index in CNSKE is statistically estimated from the GDI in FNSKE. This is a quantitative index, which provides the solution concept. The fuzzy function f(C) represents the likelihood the players of a coalition C to reach an agreement into this coalition. Counterpart Convenience Indexes 1, 2 allow each player to select the best coalition for negotiation. The advantage of CNSKE over FNSKE is that the idempotency of conjunction and disjunction operators give every membership function -obtained from the predicates- the possibility to be interpreted by itself. Hence, the truth-values of the CNSKE membership functions can be semantically interpreted. In addition, CNSKE can be easily applied to solve real negotiation problems.     

Do neighboring municipalities matter in industrial location decisions? Empirical evidence from Spain

This paper focuses on industrial location, assuming that entrepreneurs not only consider the advantages associated with a certain municipality, but also those coming from nearby areas. Exploratory analysis reflects the existence of spatial patterns in the creation of manufacturing establishments and sheds light on the geographical scope on which agglomeration economies operate in industrial location. Spatial Probit models and standard Probit models with spatially lagged explanatory variables are estimated to test whether neighboring municipalities’ location decisions and characteristics, including agglomeration economies, matter in industrial location choices. Results show that neighboring municipalities location decisions and characteristics help to explain location decisions of new establishments for 11 manufacturing industries in Spanish municipalities (NUTS V) over the period 1991–1995.     

Populism and the return of the “Paranoid Style”: Some evidence and a simple model of demand for incompetence as insurance against elite betrayal

We present a simple model of populism as the rejection of “disloyal” leaders. We show that adding the assumption that people are worse off when they experience low income as a result of leader betrayal (than when it is the result of bad luck) to a simple voter choice model yields a preference for incompetent leaders even if all leaders have the same underlying probability of betrayal. These deliver worse material outcomes in general, but they reduce the feelings of betrayal during bad times. Some evidence consistent with our model is gathered from the Trump–Clinton 2016 election: on average, subjects primed with the importance of competence in policymaking decrease their support for Trump, the candidate who scores lower on competence in our survey (even amongst Trump supporters). But two groups respond to the treatment with a large (approximately 5 percentage points) increase in their support for Donald Trump: those living in rural areas and those that are low educated, white and living in urban and suburban areas.     

Risk management and value creation: new evidence for Brazilian non-financial companies

The practice of financial risk management with derivatives has received attention both from the academia and the market. In Brazil, there is a growing use of these instruments by companies, in line with the growth of such market in the global economy. This article aims to investigate the relationship between the financial risk management and the value creation to the shareholder for non-financial Brazilian companies. The sample was made up of 1794 firm-year observations from 2006 to 2014. Results obtained via panel data, including the GMM, point out that companies which used derivatives did not add value during the period analysed. An explanation for this result is that most of the companies use derivatives in order to manage the cash flow and not to add value.     

Transnationalisierte Öffentlichkeit und Klimapolitik

For decades, the analysis of public spheres has been a core field in communication science and neighboring disciplines. Its special importance is grounded in the assumption that the public sphere is the primary realm of societal self-understanding, a sphere in which collectively relevant issues, potential solutions and the activity of political and other stakeholders is discussed and put up for scrutiny and legitimization. In much of this research, the media have played a key role, as they were seen as the generally accessible, permanent and comprehensive “master forum” of the public sphere.In recent years, however, scholarship on the public sphere has undergone a “major theoretical shift”, namely, a widening of the analytical perspective from national to transnational concepts of public spheres. Against the backdrop of a general transnationalization of the social sphere, communication scholars have increasingly paid attention to transnational forms of public sphere(s). Many of them, however, have focused on the (potential) emergence of a European public sphere in light of the expansion of the European Union, and only recently has research started to address transnational public spheres beyond Europe.This study ties in with this field of research. An empirical analysis of (potential) transnational public spheres was conducted by focusing on a subject which has been interpreted as a focal point for the emergence of a transnational or even global public sphere: international climate change policy. Due to its high priority and wide reach, international climate policy is said to constitute conditions conducive for a potential transnationalization of public spheres.We understand transnationalization as a pervasion of national public spheres with transnational references that can be distinguished along two analytical dimensions: “Vertical” transnationalization describes the extent to which organizations and actors representing a form of supranational governance are represented and/or (de)legitimized in national public spheres. The “horizontal” transnationalization describes the extent to which organizations or actors from foreign countries are represented within national public spheres.In addition, we differentiate a “strong” and “weak” variant of vertical resp. horizontal transnationalization. For example, a “weak vertical transnationalization” characterizes a case where supranational governance institutions are merely mentioned within a national public sphere; whereas a “strong vertical transnationalization” characterizes a situation where actors from supranational governance institutions have the opportunity to actively express themselves.Our main research questions are 1) to what extent is the media coverage about climate policy in the examined countries pervaded by transnational references? 2) Which patterns of transnationalization can be identified in the media coverage about climate policy in the examined countries?We conducted a manual as well as an automated quantitative content analysis of newspaper coverage about climate change policy in 15 countries. We analyzed 4955 news articles from quality, tabloid and local newspapers for the whole year of 2014. The articles were downloaded from databases like LexisNexis and Factiva, using a complex search string in four languages. The automated content analysis—used to identify the weak variant of transnationalization—followed the “dictionary approach”, with dictionaries based on elaborated word lists (in German and English) that were translated into Portuguese and Spanish and further adapted for this study. The results of the automated content analysis were tested against a manual analysis of 50 randomly selected articles, with very good reliability for each language-specific dictionary (Krippendorff’s Alpha above 0.909). Regarding the manual content analysis—used to identify the strong variant of transnationalization—11 coders were trained and achieved a satisfying to good reliability (Krippendorff’s Alpha above 0.72).Firstly, our analysis shows a visible transnationalization of public debates about climate change policy. In all countries, foreign and supranational actors dominate the domestic news coverage (weak pattern). Conversely, regarding the strong pattern of transnationalization national actors who actively express themselves are dominant.Secondly, our findings show that the transnationalization of the public sphere differs depending on the dimension examined. On the one hand, the horizontal transnationalization appears more often than the vertical one: References to actors from other countries in climate policy-related debates appear more often than references to supranational institutions. On the other hand, transnational references tend to appear rather in a weak than a strong pattern: Foreign or supranational actors are mentioned more often than they express themselves actively. Furthermore, transnational references seem to concentrate on a few actors like the UN, the EU, China and the USA.Thirdly, we found country and media type-related differences regarding the extent, structural patterns and reach of transnationalization. Media type differences seem to correspond with the findings research about European public sphere yielded: News coverage of quality papers is more transnationalized than regional and especially tabloid papers.     

Economic capital for nonperforming loans

A portfolio of nonperforming loans requires economic capital. We present two models for forecasting the portfolio loss and its probability distribution. In the first model, the loss for each nonperforming loan entails a change in provision over the risk horizon. The risk determinants are the single-name concentration, measured by the Herfindahl–Hirschmann index, as well as a systematic factor and the idiosyncratic risk. Our second model allows for interportfolio diversification with a portfolio of performing loans because banks typically own both performing and nonperforming loans. In this model, the nonperforming loan is identified with its systematic risk. Both models allow for closed-form expressions of economic capital and for the capital charge of the single loan. We calibrate the macroeconomic model parameters statistically with a loss panel; the microeconomic parameters depend on the portfolio. The portfolio risk for nonperforming loans mainly depends on the volatility of the systematic economic factor. The dependence becomes more pronounced when interportfolio diversification is taken into account. The magnitude of interportfolio diversification is also marked. Finally, we calculate regulatory capital charges according to Basel II for past-due loans. The regulatory charges are on average smaller than our economic charges and, additionally, take the volatility of economic activity into account only implicitly.     

Es gibt weiterhin ökonomische Argumente für einen öffentlichen Rundfunk

Recent economic literature criticises the size and mandate of public broadcasting in Germany. Technological progress has changed the methods of producing and distributing broadcasting content. Traditional broadcasting and print media have converged in a digital environment. Some of the classical arguments for publicly funded broadcasting have become invalid. This article argues that the converging media markets are nonetheless characterised by ongoing market failures, mostly because of positive external effects created by public value content. Markets will underprovide such content, which is why they should be publicly funded. We discuss the scope and form of public broadcasting and conclude that there are still economic reasons for dedicated public service broadcasters to exist.     

Corporate identity management and employees’ responses

Main goals in this study are to analyse the effects of corporate identity management (CIM) on the employees’ responses, and the moderating effects of two employee personality traits: proactive personality and resistance to change. Two hundred and ninety-three branch managers in the banking sector in Spain participated in the study, and their responses were analysed through structural equation modelling. Results show that organizational identification is a key variable to explain the CIM effects on employees’ responses. Moreover, employees’ proactive personality and resistance to change exert a moderating influence on the way identification leads to extra-role behaviours. Human resource practices should take into account that proactive employees are more prone to externalize their identification by spreading positive WOM. Besides, identification with the organization will lead to loyalty, especially in employees with low resistance to change.