Letter from the Incoming Editors

This paper reports a study of the key success factors of what have been recognized as successful service enterprises in China, each considered representative of its respective industry. The grounded theory approach was used to analyze information collected from these enterprises, resulting in the identification of the attributes shared by these enterprises: customer-oriented service, service management, service innovation, and corporate social responsibility. Based on these attributes, a survey was conducted to verify the relationships among these attributes and important outcomes, namely customer satisfaction, perceived service quality, and enterprise reputation. The results of the statistical analysis indicate that the four attributes have positive impacts on service outcomes. The findings are of far-reaching importance in view of the vast potential service markets in China.     

Enhancing Employee Voice: Are Voluntary Employer–Employee Partnerships Enough?

One of the essential ethical issues in the employment relationship is the loss of employee voice. Many of the ways employees have previously exercised voice in the employment relationship have been rendered less effective by (1) the changing nature of work, (2) employer preferences for flexibility that often work to the disadvantage of employees, and (3) changes in public policy and institutional systems that have failed to protect workers. We will begin with a discussion of how work has changed in the last 20 years in countries like Australia and the United States, and then take up the issue of employees as organizational stakeholders and the ethical duties that are owed them, with special attention given to issues of power. We will then consider whether voluntary action by employers such as social auditing is sufficient to ensure equity for employees, and conclude with a discussion of how changes in public policy might ensure greater fairness in the employment relationship by bringing employers and employees together in partnership.     

An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions

Sponsorship has become an important tool for companies that target children with their market offerings. Despite growing firm interest in assessing sponsorship effectiveness and public concern about the effects on children, research to date has not investigated how sponsorship functions for children. This article addresses both issues by examining children's perceptions of sponsors (i.e., ability to identify sponsors in different conditions) and their perceptions of sponsorship (i.e., ability to understand sponsorship intentions). Because prior research on these issues is scarce, the conceptual reasoning relies on findings from advertising literature pertaining to children and sponsorship literature. An empirical study features sponsorships in a theme park for children. The results reveal implications for managers and public policymakers, as well as avenues for further research.     

Day-care policy in France and its consequences for women: a study of the Metropolitan Paris area

Paris et sa banlieue sont les mieux loties de toutes les régions de France en équipement et en service de garde de jeunes enfants. ainsi que le plus de jeunes mères qui travaillent. Divers services de l'état, du département et de la municipalité sont responsables pour la création, la gestion, et l'agrément des services de garde. Le coût, le financement, la tarification et la disponibilité des services publics et les services privés à travers la capitale, sa proche et sa lointaine banlieue sont analysés. On trace l'affrontement qui se développe entre différentes instances de l'état autant que le rôle des partis politiques, des syndicats et d'autres groupes de pression. L'analyse de la politique en vigueur dégage certaines implications théoriques et spécifiques. Pour les jeunes mères les services de garde (leur disponibilité et leur coût) deviennent un facteur essentiel dans l'accès l'emploi. Une inégalité très nette dans celui-ci apparaît entre hommes et femmes, parisiennes et banlieusardes, femmes qualifiées et non-qualifiées.     

Stakeholder Engagement: Beyond the Myth of Corporate Responsibility

The purpose of this article is to transcend the assumption that stakeholder engagement is necessarily a responsible practice. Stakeholder engagement is traditionally seen as corporate responsibility in action. Indeed, in some literatures there exists an assumption that the more an organisation engages with its stakeholders, the more it is responsible. This simple ‹more is better’ view of stakeholder engagement belies the true complexity of the relationship between engagement and corporate responsibility. Stakeholder engagement may be understood in a variety of different ways and from a variety of different theoretical perspectives. Stakeholder engagement may or may not involve a moral dimension and, hence, is primarily a morally neutral practice. It is therefore argued that stakeholder engagement must be seen as separate from, but related to, corporate responsibility. A model that reflects the multifaceted relationship between the two constructs is proposed. This model not only allows the coincidence of stakeholder engagement with corporate responsibility, but also allows for the development of the notion of corporate irresponsibility.

Tourists and community development: corporate social responsibility or tourist social responsibility?

Abstract

Corporate social responsibility (CSR) activities are usually determined, in large part, by head office and by shareholder interests. This article explores the unique case of tourism CSR which has a distinctive relationship with local communities. CSR programmes of hotels and resorts in the Global South are increasingly creating opportunities for tourists to engage directly with communities, yet the relationship between tourists and CSR – and how this impacts on community development outcomes – has so far been overlooked. Based on two separate research projects undertaken in Zambia and Fiji which examined hotel CSR from community perspectives, we show how these programmes were largely motivated, driven and financed by tourists. This suggests that, in the accommodation subsector of tourism, CSR is not only being shaped by head office, but that tourists can play a key role, leading us to coin the term TSR (tourist social responsibility). For community development initiatives in particular, this gives rise to both challenges and opportunities.     

CDS trading and nonrelationship lending dynamics

Review of Accounting Studies - We investigate how credit default swaps (CDSs) affect lenders’ incentives to initiate new lending relationships. We predict that CDSs reduce adverse selection...