A grey decision and prediction model for investment in the core competitiveness of product development

Because enterprises do not disclose their internal specific cost information to the public and, moreover, every firm has its own product character and financial constitutions, it is difficult to offer fixed guidelines for investment decisions. Thus, an enterprise may be uncertain when required to choose the most promising set of possible investments.The goal of this research is to use a grey relation analysis and analytic hierarchy process (AHP) to probe the core product development and competitiveness of an enterprise from limited data and, furthermore, by constructing the grey model, GM(1,1), to validate the feasibility of this assessment of the core competitiveness and investment strategy. In this study, a precision mechanical manufacturer is taken as an example, and the forecast estimate from this method is compared to those of a linear regression and the actual values to demonstrate the feasibility of applying this methodology to investment decision making, hence, demonstrating the value of this research.     

Backcasting for sustainability: Introduction to the special issue

In this introductory paper we introduce the special issue on “Backcasting for Sustainability”. We present briefly a historical background, and position backcasting in the wider context of future studies, in which it can be related to “normative forecasting” and normative scenarios. We reflect on the diversity and variety of backcasting studies and experiments, as presented in the ten papers for this special issue. After summarizing the papers we formulate a future research agenda.     

The patterns of induced diffusion: Evidence from the international diffusion of wind energy

Recent years have seen growing academic interest in the concept of induced diffusion as efforts to address concerns about energy security and climate change have intensified. Research on induced diffusion explores whether policy tools or interventions can incentivise the diffusion of innovations. This body of literature has explored the effectiveness and efficiency of various policy interventions and as such has been mainly concerned with the determinants of diffusion. This paper is, by way of contrast, concerned with the patterns of diffusion when diffusion is induced. Drawing on the Bass and Davies models of innovation diffusion we develop a number of propositions that suggest that the patterns of diffusion are different when policy plays a role in the diffusion process. These propositions are then econometrically tested in the context of the international diffusion of wind energy in 25 OECD countries. We find that, as predicted, without effective and strong policy interventions, countries will have conventional logistic diffusion with very similar speeds of diffusion. However, as expected the patterns of diffusion take on a different functional form (Bass curve) when there is a strong policy inducement. We conclude by discussing the implications and limitations of these results and suggesting avenues for further research.     

A framework for mapping industrial emergence

The industrial landscape is becoming increasingly complex and dynamic, with innovative technologies stimulating the emergence of new applications, business models and industries. This paper presents a framework for mapping science and technology-based industrial emergence, in order to better understand the nature and characteristics of such phenomena, as a basis for improved strategy development. A full lifecycle perspective is included, emphasizing early stage phases associated with scientific and technological developments, together with key transitions between phases related to the conversion of scientific knowledge to technological capability, application, industrial activity and economic value. Roadmapping concepts are used to map industrial emergence phenomena from various perspectives that cover value creation and capture activities together with demand and supply-side factors. The framework has been tested by developing more than 25 diverse ‘emergence maps’ of historical industrial evolution, building confidence that the framework might be applicable to current and future emergence. Common characteristics of industrial emergence have been identified, including key events and milestones, focusing on a chain of demonstrators that delineate the various phases and transitions.     

Patent indicators for monitoring convergence - examples from NFF and ICT

The blurring of boundaries between hitherto distinct scientific disciplines, technologies or markets is a common and powerful phenomenon. Concentrating on monitoring convergence through patent indicators, we discuss convergence with examples from the area of Nutraceuticals and Functional Foods (NFF)/Cosmeceuticals as well as information technologies, consumer electronics, and telecommunications (ICT). We analyze 7455 scientific and patent references on phytosterols with the aid of SciFinder Scholar and 3836 documents employing STN AnaVist. Furthermore, we test an IPC co-classification based approach on 859,469 ICT-related and 341,846 NFF-related patents. Our results show clear indications for convergence and a proof of principle for our monitoring concept. Academics may better evaluate environmental parameters, like cases of convergence, influencing companies' actions. Implications for practitioners are based on a more reliable assessment prior to the forming of strategic alliances or mergers and acquisitions. This could help avoid costly adventures such as the mergers and acquisitions seen in ICT.     

The interaction effect of strategic orientations on new product performance in the high-tech industry: A nonlinear model

Innovation and market orientation are two strategic orientations or business philosophies that can guide a company in its business activities. Although the interaction effect of these two strategic orientations is conceptually recognized as a critical factor for new product's success, empirical results are mixed. This paper examines this issue in terms of innovation orientation, two types of market orientations (responsive and proactive), and new product performance. Based on a sample of 107 high-tech firms, the results of this study show that the interaction between innovation orientation and two types of market orientation yields different patterns of nonlinear responses for new product performance. Specifically, new product performance, when derived from the interaction between innovation orientation and responsive market orientation, is in the form of an inverted U, i.e., the interaction effect is contributory to firm performance until an optimal level is reached, and then the effect becomes detrimental thereafter. However, new product performance derived from innovation orientation and proactive market orientation is in the form of a U, i.e., the interaction effect is detrimental to firm performance until a threshold level is reached and then the effect becomes contributory thereafter. The different patterns of new product performance indicate that the costs and organizational learning effects of these two strategic orientation interactions are dissimilar. The paper concludes with a discussion of theoretical and practical implications of these findings.     

Opinion convergence in location: A spatial version of the Delphi method

This paper proposes a modified version of the Delphi method, starting from the assumption that in many situations the convergence of opinions can be considered in a spatial context. The Spatial Delphi we suggest is based, like the classical Delphi, on the judgments of experts, and it is useful in the consultations for decision and/or forecast purposes, provided that they concern matters of spatial location. The basis for the questionnaire is a map, on which each expert provides, as answer(s), one or more opinion-points, i.e., locations that, according to their opinion, are best for a specific purpose. We propose a method for narrowing the area of convergence along a multi-step procedure so that the final result of the consultation is a small portion of the initial territory with respect to the initial area considered. Besides a simulation study, we report also a prototype application with a panel of twelve experts.     

Technology level evaluation methodology based on the technology growth curve

Technology has been the driving force of development for knowledge-based economies. As competition in technology innovation among nations becomes more intense, there is a growing need for improved judgment, evaluation and prediction of scientific technology capacity in order to enhance national competitiveness. Until now, a country's technology level has been evaluated on a relative basis by comparing it with that of the country with the world's best technology. However, this kind of static methodology makes the interpretation of results unclear and makes time series analysis difficult. One of the most important limitations of this methodology is that it cannot be used to establish a strategy to improve the technology level. This paper examines the methodological problems of technology level evaluation and develops a dynamic methodology by applying the technology growth curve model. We also analyze the real technology level by using a new model application and review the relevance of this method. Finally, we discuss how to use the results in order to create a dynamic technology strategy.     

Managing TFT-LCDs under uncertainty: When crystal cycles meet business cycles

Understanding the correlation between the crystal cycle and the business cycle is important, because it can help managers to anticipate change, reduce environmental uncertainty, and formulate operational objectives. To this end, we focused on China and the U.S. in our analysis. We found that the economic indicators that were the most relevant in the characterization of China's huge and burgeoning TFT-LCD market are gross domestic production and industrial production. We complemented this finding by conducting similar analyses in the U.S. market using a more comprehensive list of economic indicators.     

Does the Delphi process lead to increased accuracy in group-based judgmental forecasts or does it simply induce consensus amongst judgmental forecasters?

We investigate the relative impact of internal Delphi process factors - including panelists' degree of confidence, expertise, majority/minority positioning - and an external factor, richness of feedback - on opinion change and subsequent accuracy of judgmental forecasts. We found that panelists who had low confidence in their judgmental forecast and/or who were in a minority were more likely to change their opinion than those who were more confident and/or in a majority. The addition of rationales, or reasons, to the numeric feedback had little impact upon panelists' final forecasts, despite the quality of panelists' rationales being significantly positively correlated with accurate forecasts and thus of potential use to aid forecast improvement over Delphi rounds. Rather, the effect of rationales was similar to that of confidence: to pull panelists towards the majority opinion regardless of its correctness. We conclude that majority opinion is the strongest influence on panelists' opinion change in both the ‘standard’ Delphi, and Delphi-with-reasons. We make some suggestions for improved variants of the Delphi-with-reasons technique that should help reduce majority influence and thereby permit reasoned arguments to exert their proper pull on opinion change, resulting in forecast accuracy improvements over Delphi rounds.