An extension of mixed estimation,with an application to forecasting new product growth

This paper extends the mixed estimation technique to handle a case in which the coefficients of a set of linear constraints are known nonlinear functions of an unknown parameter vector for which an extraneous unbiased estimate is available. This novel form of the mixed estimation technique is illustrated by applying it to the Bass innovation/diffusion model of new product growth. It is suggested that this is superior to the traditional method whereby managerial intuition is incorporated into this type of model, and is an attractive alternative to recently-suggested Bayesian methods.I thank an anonymous referee for helpful comments and references.     

L'approccio di B. De Finetti per la riassicurazione individuale proporzionale. Modelli semplificati e considerazioni operative

Viene studiato il problema della determinazione della strategia riassicurativa ottima in caso di riassicurazione individuale proporzionale, secondo l'approccio media-varianza. In particolare si analizzano alcuni modelli semplificati nei quali si raggruppano le polizze di un portafoglio sulla base di certe caratteristiche di omogeneità; ciò consente di ridurre in maniera sensibile la complessità dei calcoli previsti nella procedura generale. Completano il lavoro considerazioni di carattere operativo.

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Summary The optimal reinsurance strategy for the proportional reinsurance problem in a meanvariance framework is investigated. In order to simplify the algorithmic complexity, simple models based on the aggregation of portfolio policies are studied. Some operational remarks are added.

     

The generality/specificity issue in consumer innovativeness research

The purpose of the present study was to explore the role of personality in shaping consumer innovativeness by testing a model of the hierarchical relationships between a global (broad or abstract) personality trait, its domain-specific manifestation in a consumer context, and overt consumer behavior. A survey of 465 adult consumers measured global innovativeness, domain-specific innovativeness for two product categories (clothing and electronics) and self-reported purchase of new clothing and electronic items. Three hypotheses were tested. First, global innovativeness is more highly correlated with domain-specific innovativeness than it is with the purchase of new items. Second, domain-specific innovativeness is more highly correlated with the purchase of new items than is global innovativeness. Finally, the association between global innovativeness and new product purchase is mediated by domain-specific innovativeness. All three hypotheses were supported for both product categories.