Establishing Logistics Service Strategies That Increase Sales

While the linkage between logistics performance and firm performance has received attention in the literature, typically firm performance is measured as customer satisfaction and customer loyalty rather than share of business or other measures that translate into a financial benefit. Thus logistics executives continue to be judged primarily on cost and asset reductions. Only one study has documented how logistics performance affects customer satisfaction and the percentage of business allocated to the suppliers as well as the differences in outcomes between firms identified as primary and secondary suppliers (Leuschner et al. 2012 ). In this research, we use samples in the motion picture and video production industry, and the plastic materials and resins industry to investigate the impact of the Marketing Mix on customer satisfaction and share of business. Our results differ from Leuschner et al. ( 2012 ) regarding the impact of product, price, and promotion on customer satisfaction, but we confirm the impact of logistics performance on customer satisfaction and the relationship between customer satisfaction and share of business for primary and secondary suppliers combined. Finally, we provide a framework to identify logistics service strategies based on a customer's current profitability, potential growth, and the share of a customer's purchases obtained.     

Trade in healthcare and health insurance services: WTO/GATS as a supporting actor (?)

The General Agreement on Trade in Services (GATS) is far broader in policy coverage than conventional trade agreements for goods. At the same time, governments are offered more flexibility to tailor their obligations to sector- or country-specific needs. As a result, commitments vary widely across sectors and modes of supply. Health insurance has proved far more popular, for instance, than healthcare services. Surprisingly, governments have been less selective in other policy contexts, in particular bilateral investment treaties (BITs). Many signatories of such treaties, including individual EU Members, have undertaken potentially challenging obligations across virtually all service sectors. Yet, though frequently invoked, BITs do not meet the same standards, in terms of transparency, open (consensual) rulemaking and legal certainty, as commitments under the GATS.     

The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility

Following the Selective Activation, Reconstruction, and Anchoring (SARA) and consumer‐based brand equity models, high awareness brands are expected to serve as anchors for forming impressions of co‐branded entities. Comparing the brand personality profiles of fictitious brand alliances with high and low awareness brands, the brand anchoring effect is found in Studies 1 and 2. Moreover, Study 3 shows that the effect generalizes to specific brand characteristics and results from making brand‐related information more available. Future research on brand awareness and on the brand anchoring effect is discussed. © 2009 Wiley Periodicals, Inc.     

Preisbildung und Preisüberwachung in der gewerblichen Wirtschaft. Gedanken zu dem Buche von Wilhelm Rentrop

Ohne Zusammenfassung     

A framework for micropayment evaluation

Lacking payment systems become a bottleneck for the vision of the Information Economy. In many cases, the payments of a fraction of a cent, the so-called micropayments, are of particular interest. In this paper we propose a framework to evaluate the payment systems. The framework consists of a well structured parameter vector of the desired attributes. For the evaluation of attribute values, we suggest to use VTS diagrams from object-oriented analysis and design. The framework is applied to DigiCash, SET and First Virtual. This revised version was published online in August 2006 with corrections to the Cover Date.     

Varianten-Controlling in der Automobil-Industrie Rudolf Eberle

Eine konsequente Ausrichtung der Produktpolitik auf die Kunden und die Wettbewerber verlangt eine zunehmende Sortimentserweiterung durch zus?tzliche Produktvarianten.     

Sichere Harnableitung

Dauerkatheter im Alten- und Pflegeheim - Geriatrische Patienten werden h?ufig – nicht selten zu h?ufig – mit einem transurethralen Dauerkatheter (TDK) versorgt. Wegen des erh?hten Infektionsrisiko sollten immer wieder Alternativen geprüft werden. Auch konsequente Hygiene bei der Katheterpflege tr?gt ma?geblich zur Infektionsprophylaxe bei.