如何构建企业与政府的和谐关系

企业家要想成就事业,有所作为,必须跟当地政府搞好关系,求得政府的支持,这是企业公关的一个大课题。首先要熟悉政府的政策和办公流程,否则就会碰壁或吃闭门羹。要跟政府建立诚信的人际关系,打造厚实的“政府背景”,事业就成功了一半。     

福建省高端装备制造业技术创新效率评价

将技术创新分为两个阶段——投入转化阶段和转化产出阶段,运用DEA两阶段法和DEAMalmquist指数法,对2008—2012年福建省高端装备制造业5个细分行业的两阶段技术创新效率进行了静态和动态评价。研究结果如下:在技术创新的第一阶段,福建省高端装备制造业的投入转化效率在很大程度上依赖于技术进步,但这种趋势在减弱;在技术创新的第二阶段,福建省高端装备制造业的转化产出效率呈下降趋势,且技术进步和技术效率对之共同发挥影响作用。     

论西部民族地区自我发展能力的提升

提升西部民族地区自我发展能力,面临着自然环境、经济、政治和思想文化等诸多因素的制约。因此,必须要调整产业结构,完善基础设施建设,增强区域的资本积累能力和要素聚集能力;完善制度,改善环境,增强区域的政府组织协调能力和人文发展能力：构建社会主义核心价值体系,增强区域的民族凝聚力和向心力;创新科技,发展教育,增强区域的智力支持力和发展持续力;合理利用资源,保护环境,增强区域的生态平衡发展能力。     

多市场接触与市场竞争行为——以中国民航运输业为例

多市场接触竞争理论考虑了同一企业在不同市场的竞争行为的关联性,大量来自西方市场的研究证明多市场接触可导致企业在竞争中"相互容忍",降低市场竞争的激烈程度.参照这些研究方法,本文运用中国国内主要定期航线市场数据,计算出航线多市场接触指数,并进行回归分析.结果显示,尽管中国国内航线市场多市场接触程度较高,但对市场竞争的实际影响微弱.研究还发现管制制度是影响中国航空公司竞争战略的重要因素.     

饭店服务质量测量方法研究综述

提高服务质量是饭店企业区别于竞争对手,获得相对竞争优势的重要手段.要改善服务质量,首先需要有效和实用的测量方法对服务质量进行可靠和准确的测量.本文对服务质量的测量方法进行了综述,分析它们在饭店业中的应用现状及问题,同时阐述了饭店服务质量测量的新趋势.     

The Essential Role of Sense of Community in a Youth Sport Program

This multiphased study identifies the salient benefits that parents seek for their families from a youth sport program. Phase 1, a preseason focus group study of parents of swimmers in three clubs (N = 15), indicated parents seek a sense of community for their children and themselves, and sense of community is linked to their desire for children to learn sport and life skills. Phase 2, a postseason survey of parents in the same three clubs (N = 129), tested the relationships among coaching quality, friendships, organizational communication, sport and life skills, sense of community, parents' satisfaction, and their repeat purchase intention. Using path analysis, sense of community was identified as the key driver of satisfaction and repeat purchase intention, with swimming improvement also having a significant effect on satisfaction. These findings highlight the central role sense of community plays for participants and their families in youth sport contexts.     

MOOCs in tourism and hospitality: a review

ABSTRACT

Massive Open Online Courses (MOOCs) have grown significantly and globally in less than ten years. However, practices and research in tourism and hospitality MOOCs remain nascent. This study proposes the MOOC Components Framework with six groups of course components: scaffolding, lectures, networking, collaboration, assessment, and affirmation. Drawing on this framework and a case study method, the study analyses 18 tourism and hospitality MOOCs from higher education institutions. The results highlight that: tourism and hospitality MOOC offerings lack diversity; the forum is the preferred communication tool; social media are comparatively underused; the discontinuity of MOOC instructors needs attention; and finally, littless multilingual support is available.     

The willingness of heritage tourists to pay for perceived authenticity in Pingxi,Taiwan

Authenticity plays an important role in heritage tourism. Previous studies have employed secondary data to assess the value of authenticity. This study goes further and empirically measures the intrinsic value of authenticity directly by integrating both qualitative and quantitative methods. The study was conducted in Pingxi, Taiwan and used open-ended questions to guide respondents to construct their own perceived authenticity. The respondents were asked whether they were willing to pay for what they had described. Four hundred and three valid responses were obtained. By using the dichotomous choice method and logistic distribution function, the willingness to pay (WTP) was estimated as NT$233. The study compiled 15 items to measure perceived authenticity based on previous literature and on-site visitor surveys. Three factors were derived by employing exploratory factor and confirmatory factor analyses. Discriminant analysis showed that intra-personal authenticity has a greater impact on WTP than object-related and inter-personal authenticity. This study might be the first empirical study to propose three independent concepts of authenticity, and to estimate the intrinsic value of perceived authenticity. The paper concludes suggestions that contribute both to theories of authenticity and applications by heritage management agencies.     

To go or not to go: travel constraints and attractiveness of travel affecting outbound Chinese tourists to Japan

The fast growth of the Chinese economy has transformed Chinese outbound tourism into one of the major players in the tourism industry worldwide. However, Chinese outbound tourists may still encounter travel constraints in some countries, such as Japan, which has had a close and complicated relationship in history with China. This study adopted the qualitative approach by applying focus group and in-depth interviews to investigate and triangulate the travel barriers affecting Chinese outbound travel to Japan. The findings indicated that domestic nationalist sentiment played a key constraining role in influencing Chinese outbound travel decision-making, followed by current political factors, while quality products and service, as well as social environment encouraged tourists to travel. This research also found that visitors and non-visitors have perception differences in terms of travel barriers and attractiveness of travel.     

Impact of financial/economic crisis on demand for hotel rooms in Hong Kong

The main objectives of this study are (1) to identify the factors that influence the demand for hotel rooms in Hong Kong and (2) to generate quarterly forecasts of that demand to assess the impact of the ongoing financial/economic crisis. The demand for four types of hotel room from the residents of nine major origin countries is considered, and forecasts are generated from the first quarter of 2009 to the fourth quarter of 2015. Econometric approaches are employed to calculate the demand elasticities and their corresponding confidence intervals, which are then used to generate interval demand predictions. The empirical results reveal that the most important factors in determining the demand for hotel rooms in Hong Kong are the economic conditions (measured by income level) in the origin markets, the price of the hotel rooms and the ‘word of mouth’ effect. Demand for High Tariff A and Medium Tariff hotel rooms is estimated to have experienced negative annual growth in 2009 due to the influence of the financial/economic crisis, whereas that for High Tariff B hotel rooms is thought to have grown in 2009 after having decreased in 2008. The demand for tourist guesthouse rooms is expected to be the least affected by the crisis. Overall demand is predicted to recover gradually from 2010 onwards.