基于实物期权的品牌价值评估初探

企业间的竞争将最终归为品牌的竞争。作为品牌管理重要一环的品牌价值评估正越来越为人所重视。但是现行的品牌价值评估方法都忽略了品牌所有者可以根据环境相机而动,并增大品牌价值的能力。为弥补这一不足,通过引入实物期权的相关理论,并提出了一种品牌估价的新方法。     

Government Expenditure Financing in a Two‐Sector Cash‐In‐Advance Model of Endogenous Growth

We show that an expansion in the government size could be desirable from the viewpoint of the economy's long‐run growth, wherein factor intensity between the sectors, the mode of public spending financing, and the form of the cash‐in‐advance (CIA) constraint are crucial. We also show that when real balances are required only for consumption purchases, money financing is equivalent to consumption tax financing, but is not equivalent to income tax financing. If both consumption and gross investment are liquidity‐constrained, then the three financing methods are mutually not equivalent. The optimal financing scheme has the following features: (1) when the CIA constraint applies only to consumption purchases, any combination of the money growth rate and the consumption tax rate that satisfies the government budget constraint constitutes an optimal financing mix; (2) when the CIA constraint applies to both consumption and investment purchases, consumption tax financing only is optimal.     

Politics and Income Inequality: Does Politics Still Matter in New Democracies

Does politics still matter for reducing income inequality in new democracies? The standard explanation is that political institutions, in particular the left government and proportional representation, are negatively associated with income inequality among advanced industrial countries, but there have been so few studies attempting to explain the variation of distributional outcomes across new democracies. This article tests the hypotheses about the effects of political institutions on income inequality with unbalanced pooled time-series cross-sectional data that cover 26 fledgling democracies for 1975–2006. The evidence presented here suggests that, other things being equal, a parliamentary system and PR are substantially more likely to be associated with lower levels of income inequality, but a left government and more years of democracy do not appear to be related to lower income inequality.     

基于突变级数的四川省革命老区文化产业发展的静态评价

采用突变级数法对四川省革命老区文化进行了静态评价,合理评价了这些老区近5年的文化产业静态综合发展情况。实证表明,静态评价法能够有效刻画老区文化产业发展变化特征。     

京沪高铁对航空客运分担率影响的研究

文章通过问卷调查,构建Logit模型,分析了不同年龄段、不同收入人群在休闲旅行和商务出行两种出行目的下选取交通工具的差异,并预测了当前水平下,各种交通工具的运输分担率。模型的结果对政府部门合理制定交通运输政策有一定的实际意义和参考价值;也为航空公司针对不同人群制定相应的价格和服务策略,以更好地应对高铁带来的挑战,提供了一定的依据。     

Managerial ties and firm performance in an emerging economy: Tests of the mediating and moderating effects

Although the literature documents the direct effects of managerial ties on firm performance, the empirical results are divergent and inconclusive. To explain these disparities, this study (1) develops and tests a model that establishes the role of external resource acquisition as a salient mediating mechanism through which managers’ business and political ties influence firm performance; and (2) examines the moderating role of environmental turbulence that further explains the impact of managerial ties on resource acquisition (the mediator). Results from a survey of 253 firms in China indicate that resource acquisition plays a partial mediating role in the relationships between the two sub-dimensions of managerial ties and firm performance. Environmental turbulence shows a curvilinear (i.e., inverted U-shaped) moderating effect on the business ties–resource acquisition relationship, whereas it dampens the positive effect of political ties on resource acquisition. Theoretical and managerial implications are discussed.     

建立大学生互助保险基金的可行性分析——基于完善大学生医疗保障体系的角度

1985年我国开始推行学生平安保险,2008年9月国家又明确规定将大学生纳入城镇居民基本医疗保障体系,大学生医疗保障体系就此初步建立。但此体系只能提供最基本的医疗保障,大学生医保、学平险所未覆盖的地方或保障不足的地方则需要进一步完善,譬如大学生重疾保障、意外身故等。本文以完善大学生医疗保障体系为目的,重点分析了大学生互助保险基金实行的必要性和可行性,并结合湖北经济学院实际,测算了大学生互助保险基金的缴费水平、收支情况等。分析结果显示,大学生互助保险基金是切实可行的。     

The power of imperfect imitation

We examine the power and limitations of imitation. Naive intuition may hold that the efficacy of imitation would be diminished by imperfections in copying high‐performing firms. Employing a computational model, we study the dynamics of imitation when firms are subject to bounded rationality that limits their ability to copy the market leader. We find that imperfect imitation can generate unexpectedly good outcomes for follower firms—indeed, better than the outcomes achieved if they were perfect imitators. Moreover, imperfect imitation, from time to time, enables follower firms to surpass superior firms. These findings suggest there is an adaptive role to mechanisms, such as bounded rationality, that make perfect imitation difficult. Copyright © 2012 John Wiley & Sons, Ltd.     

城乡居民收入变迁对经济增长影响的实证分析

本文根据1985~2010年的经济数据,利用协整理论、误差修正模型和 Granger 因果检验等方法对城乡居民收入与经济增长之间的互动关系进行了实证分析.研究表明,从长期来看,农村居民收入与经济增长之间存在长期稳定的双向因果关系,而城镇居民收入与经济增长之间只存在单向的因果关系,而且农村居民收入增长对经济增长的促进作用强于城市居民收入增长带来的作用;短期内农村居民收入增长对经济增长经历了先阻碍后促进的过程,而城市居民收入增长虽不断促进经济增长,但是促进的作用逐渐下降.因此,在持续增加农村居民收入的同时,也要兼顾城市居民收入的增长.     

THE DECISION MAKING IN SELECTING ONLINE TRAVEL AGENCIES: AN APPLICATION OF ANALYTIC HIERARCHY PROCESS

The emergence of Internet‐based distribution channels has created both opportunities for and challenges to the travel agencies. Based on the customer‐value perspective, this study focused on exploring the relative weights of the nine proposed fundamental travel products from an Internet perspective.

The study cohort comprised customers who had purchased room products from travel agencies websites, with data collected using a questionnaire survey. Customers were surveyed during a 3‐month period at Taipei International Airport. Excluding useless questionnaires resulted in 131 respondents, corresponding to a response rate of 18.71%.

We found that privacy, safety, and product quality were the three most important factors influencing customer purchases of room products on the Internet. The results of this study have some implications for travel agencies—companies will need to make a significant investment in website design of safety mechanism, and the greater the effort managers make to alleviate these concerns, the more likely it is that consumers will visit and buy products on their website.