Canadian university consumer studies courses: a content analysis

This study entailed a content analysis of Canadian university consumer courses offered in 14 human ecology, home economics or related programmes using the Classification System for Consumer Concepts (Classi)¹. Both the baseline data and the refined research methodology fill a gap in the literature as there has not been an examination of consumer studies university courses or curricula in Canada. The three aspects of consumer education (decision making, resource management and citizen participation) are evident in the collection of 58 courses. However, a small number of the 154 Classi concepts received an inordinate amount of coverage in the course outlines leading one to conclude, rightly so or not, that many relevant concepts are under or totally unrepresented. Focus seemed to be on: (a) consumer decision making and marketplace behaviour (especially consumer behaviour); then (b) family and household resource management (especially financial planning); rather than (c) activism, advocacy and protection. Preliminary analysis suggests that the courses seem to be preparing graduates for careers in consumer studies (applied science) and consumer science (basic science) more so than consumer affairs.     

Improving performance through cost allocation*

Abstract. This paper considers an intrafirm resource allocation model with a single principal and n agents. Each agent represents a division manager who uses a centrally provided input together with other inputs, including effort, to produce and sell final products. The principal represents an owner who is responsible for providing an input to the divisions. It is assumed that each agent (division manager) knows the local profit function for the division and has disutility for effort. The principal seeks to maximize firm-wide profits net of the costs of the centrally provided input and compensation to the agents. In this setting, which incorporates divergence of preferences and asymmetric information, it is shown that the principal and the n agents can strictly improve their welfare by moving from a set of compensation functions that do not include any allocation of costs to compensation functions that are based on cost allocation. Résumé. Les auteurs se penchent sur un modèle de répartition des ressources intraentreprise en présence d'un seul mandant et de n mandataires. Chaque mandataire représente un directeur de division qui utilise un intrant, fourni par l'échelon central, en conjonction avec d'autres intrants, y inclus l'effort, pour fabriquer et vendre des produits finis. Le mandant représente un propriétaire à qui incombe la responsabilité de fournir un intrant aux divisions. L'on suppose que chaque mandataire (directeur de division) connaît la fonction de profit de sa division et a l'effort en aversion. Le mandant cherche à maximiser les profits globaux de l'entreprise, compte tenu des coûts de l'intrant fourni par l'échelon central et de la rémunération des mandataires. Dans cette situation, qui fait intervenir des préférences divergentes et de l'information asymétrique, l'on démontre que le mandant et les n mandataires peuvent strictement améliorer leur situation en passant d'un ensemble de fonctions de rémunération qui ne prévoient aucune ventilation des coûts à des fonctions de rémunération basées sur la ventilation des coûts.     

The Changing Importance of Lifetime Jobs, 1892–1978

Individual-level data on the job tenure of 2,981 workers surveyed by the California Bureau of Labor Statistics in 1892 are used to estimate the extent of lifetime jobs in that era. Among nonunion, native-born men the proportion in jobs with eventual tenure of 20 or more years was about half, and among foreign-born men a fourth, the rate among men in the modern workforce, consistent with the hypothesis of a fundamental change in employment relations over time. Changes for women were even more pronounced but of a different character.     

Does attitude predict purchase behaviour of apparel products?

During the 1980s the world market in textile and apparel products has become increasingly internationalized. Retailers in Western Europe and North America import goods from around the world, often at the expense of domestic manufacturers. In an effort to encourage consumers to buy locally manufactured products, associations in several countries have tried to change consumer attitudes toward domestically produced textiles and apparel. The goal of this study was to assess the relationship between consumer attitude and consumer behaviour in an apparel purchase. Intercept surveys were conducted with 3,766 consumers in nine locations in the eastern U.S.A. Consumers were questioned about their attitudes toward domestic versus imported clothing and their awareness of the country of origin of their purchase. Reasons for purchase and demographic information were also collected. Some differences between variables were found related to sex, age and geographic location. While it was evident that a large proportion of the consumers sampled said they cared whether the clothing they purchased was domestically produced or imported, a far smaller proportion was aware of the country of origin of the garment just purchased. Therefore, a consistent link between consumers' professed attitudes and their buying behaviour could not be established. Summary and conclusions The consistency of consumer attitudes with consumer behaviour was assessed for a sample of U.S.A. apparel purchasers. Respondents in the eastern U.S.A. were asked about their awareness of and concern with their garment's place of production. Although some differences were found related to sex, age and geographic location, the lack of consistency between attitudes and behaviour was a common phenomenon. Of the total sample, only 20% professed both concern and awareness of their garment's country of origin. In contrast, 60% knew of the ‘Crafted with Pride’ campaign, 44% expressed concern for place of production, and 28% said they knew where the garment just acquired had been manufactured. These relatively low percentages may be due in part to the demographics of the consumers surveyed. This study included a high proportion of females, young and middle-age shoppers. This sample composition is consistent with other research citing these groups as the most frequent apparel purchasers. The results of this study indicate that the oldest age groups and male shoppers are most likely to be aware and concerned. This suggests that those wanting to change attitudes and/or behaviour need to target the groups most likely to be spending on apparel, females, young and middle-age groups. These consumers appear to be the least motivated by patriotic appeals or to base purchase decisions on cues such as country of origin. People from the south, who were more likely to be directly affected by the textile industry, generally were more aware, expressed a higher level of concern, and were more likely to know of the ‘Crafted with Pride’ campaign. Since the south has not been selectively targeted by the ‘Crafted with Pride’ Council, it is very possible that the demographics and personal link of southerners to the apparel and textile industries may be more influential than the Council's media campaign. While it is true that concern, awareness, and knowledge of the campaign are highly correlated, what has not been determined is the causal relationship between these three variables. Does knowledge of the campaign cause one to care more and therefore be more likely to be aware? Or does caring make consumers more susceptible to patriotic appeals and more likely to say they are aware when they really may not be? It has been determined that people who are aware are more likely to care and know of the campaign; it has not been determined that people with knowledge of the campaign will be more aware and therefore guided in their purchase decisions. The intense media campaign by the ‘Crafted with Pride’ Council suggests that the level of concern for domestic clothing production may be influenced by the level of marketing effort. However, the Council's expected behavioural effect of raising the number of potential clothing buyers who actively seek out and purchase American-made apparel was not displayed by respondents in this study. Since it is consumers who ultimately make the final purchase decision, industry representatives and legislators should examine more closely the link between attitudes and action before making production and public policy decisions that will have significant economic effects on all parties concerned.     

The Role of ESOPs in Takeover Contests

This article examines both the shareholder wealth effects of employee stock ownership plans (ESOPs) announced by firms subject to takeover pressure and the takeover incidence of targets with and without ESOPs. Although we do not find that defensive ESOPs significantly reduce shareholder wealth on average, we identify two factors—the change in managerial and employee ownership due to the ESOP and the simultaneous announcement of other defensive tactics—that are associated with negative stock price reactions. We find that ESOPs are strong deterrents to takeover. ESOP targets that are acquired earn higher returns than targets without ESOPs, but the difference is not statistically significant.     

Price Savings to Consumers at Farmers' Markets

This study determined the price savings to be realized by consumers by shopping at 15 certified farmers’ markets in California during the summer and fall of 1979. Substantial savings were found compared to local supermarket prices and the differences appeared in cities of different size and during different seasons of the year.     

Why People Do Not Always Follow the Doctor's Orders: The Role of Hope and Perceived Control

The lack of adherence to medical advice is a widely recognized health care concern with important implications for consumer well‐being. This study advances a model for better understanding adherence behaviors by incorporating the positive emotion of hope and consumer perceptions of control. Empirical testing of the model in the context of type 2 diabetes, a lifestyle‐changing chronic illness, shows that hope generates more patient adherence. Furthermore, individuals have higher hope when they believe they are capable of performing the actions their treatment requires, and/or that their health outcomes are under their physician's control. The results indicate that health care providers can play an important role in encouraging adherence behaviors by cultivating hope and customizing their interactions with patients. Interventions aimed at increasing patient self‐efficacy or promoting patients' beliefs that health outcomes are under their physician's control are two routes to building hope. Health initiatives aimed at increasing diabetes treatment adherence should consider alternatives beyond asking patients to “take control” of their diabetes.