Market Orientation,Strategy and Revenue Growth in the Turkish Hotel Industry

This empirical analysis of hotel properties in south-western Turkey draws on the market orientation, strategy, and capabilities literature to highlight the benefits of a differentiation strategy and customer-value focus for competitors in this industry. Relationship management and organizational resource management are key drivers of sales growth in this industry, and hotel operators facing high competitive intensity are particularly encouraged to develop these capabilities and to adopt a differentiation strategy instead of resorting to price cutting and other pricing and promotional tactics to grow revenues. Notable opportunities for future research include examining relationships between market orientation, customer satisfaction, and employee satisfaction in the Turkish hotel industry.     

Reinforcing Cultural Identity by Appealing to Local Cultural Cues: National Identity Formation and Consumption in High-Context Cultures

Traditionally, U.S. firms have successfully used American appeal (hard-sell approach) as a unique selling proposition in Europe, Japan and in the developing world. However, the anti-American sentiments around the world due to the Iraqi and Afghan wars and recent upheavals in the Middle East and North Africa have negatively influenced consumer judgments about American-labeled global brands in international markets during the last decade. Such consumer perceptions may lead to a favorable environment for new competitors to emerge in specific markets, and these products may take significant market share away from global U.S. brands.     

On the path of integration in the Gulf region

It is examined whether the six countries comprising the Gulf Cooperation Council (GCC) are sufficiently compatible to form a viable economic and financial block in the Gulf region. Despite long and numerous governmental attempts since the mid 1980s, and in spite of public pressures to expedite the process, these countries have thus far failed to achieve full economic and financial integration. Empirical evidence suggests that this apparent failure is unlikely the outcome of economic or financial incompatibility among the countries in the region. The results imply that more efforts should be directed at resolving possible sociopolitical differences that may have hampered real progress toward the emergence of a genuine and effective bloc in the Gulf region.     

A Review of: “REAPPRAISAL OF A ROAD PROJECT IN IRAN” By Herman G. Van Der Tak and Jan de Weille World Bank Staff Occasional Papers - No. 7 The Johns Hopkins University Press 1969 127pp. $3.00

This paper presents time-dependent deterministic and stochastic variations of common discounted cash flow formulae with explicit consideration given to inflation. The cash flows, the rates of discount or of compounding, and the rate of inflation are allowed to vary with time in a deterministic as well as random fashion in equations for the Compound Amount of a Single Payment, Present Worth of a Single Payment, Amount of an Annuity, Periodic Deposits to Accumulate a Future Amount, Present Worth of an Annuity, Capital Recovery, and the Present Worth of a Deferred Annuity.     

Predicting the government's decision to seek a rescheduling of external debt

Drawing on the relevant literature on the link between economic growth and external debt accumulation of less developed countries (LDCs), this study seeks to identify the variables leading countries to experience debt servicing difficulties. Discriminant analysis was used to distinguish between the rescheduling and non-rescheduling countries. The available data are the values of finanical ratios for 75 LDCs in 1988. The common log and sin transformation were applied to the ratios, resulting in variables that satisfied the discriminant function model. Ten variables represcenting debt burden, foreign exchange position and domestic economy situation were found significant in exploring the rescheduling decision. The model can be useful for both the financial institutions and the borrowing countries.     

Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation

Advertisers commonly use celebrity endorsers to increase the effectiveness of advertising in persuading consumers. In many cases, these celebrities endorse more than one brand. Little is known, however, about the benefit to brands from these multiple endorsements by the same celebrity. This research applies classical conditioning theory to an exploration of multiple brand endorsements by a single celebrity, and examines how brand concept consistency between endorsed brands affects consumers’ evaluations of the endorsed brand. The findings, over two separate studies, indicate that exact and high concept consistency between endorsed brands positively influences consumers’ attitude toward these brands.     

A NOTE ON THE ‘GREAT CONTRACTION’

The modern literature on the US banking crisis in 1931 overlooks the key role played by ‘liquidity black holes’ and under‐pricing in the corporate and government bond markets resulting from the banking system's fire sale of assets. This process weakened the bank lending channel in a continuous feedback loop which was eventually checked by ‘money creation’ by the Federal Reserve. This note investigates the work of Evans Clark (1933 ) who highlighted the process of fire sales and mispricing of assets due to non‐fundamental causes.