Market selection with endogenous information revelation

This paper uses the dynamic general equilibrium model developed by Mailath and Sandroni (2003) but allows information revelation to be determined endogenously. The paper establishes sufficient conditions on the exogenous information arrival process that ensure that an investor who receives unique information infinitely often drives out an investor who receives unique information only finitely often.     

Conditions of Successful Land Reform: A Study of Micronesia

During the twentieth century Japan and the United States attempted land reform in Micronesia. Japan was more successful because a growing population had led to an increasing demand for agricultural products, which could only be met by expanding agriculture across its empire. This required investment in land reform to transfer ownership from common to private rights. Conversely, the Americans faced no such domestic pressures, valuing Micronesia only for its strategic location and military testing. We formulate a model to examine the outcomes of Micronesian land reform under the long‐sighted policy of the Japanese compared with short‐sighted approach of the Americans.     

Avoiding the Pitfalls of Net Uniformity: Zero Rating and Nondiscrimination

The current debate over network neutrality has not fully appreciated how service differentiation can benefit consumers and promote Internet adoption. On the demand-side, service differentiation addresses the primary obstacle to adoption, which is the lack of perceived need for Internet service, and reflects the growing heterogeneity of consumer demand. On the supply-side, monopolistic competition has long underscored how product differentiation can create stable equilibria with multiple providers—notwithstanding the presence of unexhausted economies of scale—by allowing competitors to target subsegments of the overall market that place a higher value on particular services. Conversely, prohibiting service differentiation would restrict competition to price and network size, which are factors that favor the largest players. These dynamics are well illustrated by global enforcement patterns with respect to a practice known as “zero rating”, which permits subscribers to access certain content without having that traffic count against their data caps. Of the six countries that have brought enforcement actions against zero rating, only India has categorically banned the practice. The other five countries (the United States, Chile, Canada, Slovenia, and The Netherlands) have adopted a more nuanced approach. A case-by-case approach is consistent with the empirical literature on vertical integration and restraints and the well-established principles for determining when to impose per se illegality and when to apply the “rule of reason”. The U.S. Supreme Court’s antitrust jurisprudence also helps identify factors that militate against liability, such as the lack of market power, nonexclusivity, and nonproprietary services.     

The Effect of IPO Risks on Auditors’ Decisions: Auditor Designation Case

This study examines the effect of audit risks in the Korean initial public offering (IPO) market on the designated auditors’ decisions. The Korean External Audit Act requires firms to switch from incumbent to new auditors designated by the Securities and Futures Commission after the firm announces a future IPO. This study shows the effects of audit risks by examining if the quality of reported earnings and audit fees significantly differs between IPO‐eligible and IPO‐ineligible firms. Empirical tests first show that discretionary accruals are significantly lower for IPO‐ineligible firms than for IPO‐eligible firms in both the IPO designation period and the following review period. We interpret this result to mean that designated auditors evaluate the IPO‐ineligible (and eventually failed) firms’ listing possibility as low. Second, audit fees are higher for IPO‐ineligible firms in the auditor designation period. This reflects the fact that designated auditors are exposed to future audit risks associated with firms’ post‐IPO financial market troubles if IPO‐ineligible firms attempt to go public. Our study contributes to IPO‐related research by showing the effects of auditors’ risk evaluation on discretionary accruals and audit fees. This study also contributes to accounting policymaking regarding auditor independence.     

A tool for evaluating advertising concepts: Desirable characteristics as viewed by creative practitioners

Creativity is critical to advertising yet highly subjective. Testing to evaluate alternatives, if done, is often conducted at later stages that are expensive and wasteful. This study examined a set of characteristics about creativity from creative advertising practitioners. These characteristics were subjected to a three-part quantitative analysis that produced a model with four dimensions – novelty, utility, affect, and humor. Further testing showed that the model was useful in predicting the level of creativity in print advertisements, and the tool may be useful for the early evaluation of concepts.     

Thanatourism or peace tourism: perceived value at a North Korean resort from an indigenous perspective

This paper examines the underlying factors that affected perceived value among South Korean tourists who visited the North Korean Mt Kumgang resort. Results identified emotional, functional and economic values as core elements that directly affected guest satisfaction, which influenced intentions to recommend and revisit. Seen as a peace tourism site when the Sunshine Policy of rapprochement guided inter‐Korean strategy, we argue that the resort project is a heterotopia of comparison combining idealized cultural and contradictory political spaces in one place. Understanding this needs Korean ideas that lead to a thanatourism with an indigenous perspective, which is applicable to other non‐Western thanatourism‐like sites. Copyright © 2011 John Wiley & Sons, Ltd.     

New Auditors’ Decisions for Released Firms from the Mandatory Auditor Designation Rule: Evidence From South Korea

This study examines the effect of the mandatory designation rule on audit fees charged and audit hours rendered by auditors for firms released from the mandatory auditor designation rule in the Korean audit market. Under the mandatory auditor designation rule, which took effect in 1991, problematic firms are assigned new auditors by the Financial Supervisory Service. Previous studies suggest that this regulation positively affects the quality of audits by promoting auditor independence. Thus, this study hypothesises that firms that have been subjected to mandatory auditor designation improve the quality of their financial reporting, and that auditors hired after the mandatory designation period account for reduced audit risks when determining audit fees and audit hours. This study shows that audit fees and audit hours of firms released from the mandatory auditor designation rule are lower than those of other initial audit engagements. Taken together, this study's findings reinforce the notion that auditors’ perceptions of changes in audit risk yield corresponding changes in the audit fees they charge and audit hours they render.     

The effect of communication practice on deviance among Korean salespeople: The mediating role of intrinsic motivation

Previous research on salesperson behavior largely focused on positive and productive behavior and less on the negative side of the salesperson behavior. This research examines the effect of leader–member communication exchange on salesperson workplace deviance and the mediating role of trust and intrinsic motivation in this relationship. Data were collected from 469 salespeople in the Korean banking industry. Results of the structural equation model show that indirect and bi-directional communication between manager and salesperson decrease salesperson workplace deviance by increasing trust and motivation. However, communication frequency and mood have no significant effects on salesperson trust. Finally, motivation (achievement, status, and communion striving) plays a mediating role in the negative relationships between salesperson trust and his/her deviant behavior toward specific targets (organization, coworker, and customer).     

Calling It Out: The Impact of National Identity on Consumer Response to Ads With a Patriotic Theme

This study examined how ethnic minorities negotiate between ethnic and national identities and respond to ads that intend to appeal to consumers through patriotism. Specifically, this study proposed that activating ethnic minorities' national identity through a prime would affect their evaluation of ads with a patriotic theme. Further, this effect among ethnic minorities would be different from that among the majority. Findings from this study suggest that (1) Caucasian Americans (the majority group) responded more favorably to ads with a patriotic theme than did Asian Americans (ethnic minorities); (2) both Caucasian and Asian Americans became more positive in their ad evaluations when their American national identity was made momentarily salient through a national identity prime; and (3) the effect of national identity activation on evaluation of ads was greater among Asian Americans than among Caucasian Americans.     

Compromise effect and consideration set size in consumer decision-making

The compromise effect dictates that a decision-maker chooses a middle option over an extreme one given a set of choice alternatives since choosing an intermediate option is easier to justify, less likely to be criticized, and is consistent with loss aversion. Our experiment is designed to identify whether the connection between the extremeness of the options and the size of the consideration sets is economically and statistically significant and thus would have important behavioural implications. Specifically, we compare decision-making under small and large consideration sets where the extremeness of the comprising choice options is high, as opposed to low. The results demonstrate that an increase in consideration set size leads to weaker compromise effect (i.e. boundary condition) but when composed of high extremeness, strengthens the compromise effect.