Consumer profiles section: Consumer profiles for conventional bed and waterbed owners in Canada

This study examines consumer profile data on waterbed and conventional bed consumers. Five hundred conventional and waterbed consumers in Canada were randomly selected from two national lists of waterbed/mattress purchasers from 1981 to the present. A 73-item questionnaire was sent by mail to all of the selected respondents. The cover letter stated the purpose of the project; to study why people bought the bed that they are presently using. One hundred and sixty-two completed, useable questionnaires were returned, yielding a response rate of 37%. Following a series of multivariate analyses, a consumer profile for the two bed users was developed. Both groups tended to be married. The conventional bed consumers had: (a) either no children or one child at home; (b) a mean age of 44; and, (c) an average income in the $30,000-$40,000 range. Waterbed consumers had: (a) a mean age of 36, (b) one child living at home; and, (c) an average income in the $20,000-$30,000 range. On the Adorno F scale, the conventional bed user was found to be more conservative and authoritarian as compared to the waterbed user. The results did not support the notion that waterbed users are abnormally sexually-oriented or “kinky”. For both groups, the price paid for the purchased bed fell in the $600 to $650 range. Implications for retailers were discussed.     

The ownership and use of small kitchen domestic appliances: case study,Liverpool

The nutritional habits of UK consumers have become a cause for concern with an increasing number of people suffering from diseases related to nutrition. The way in which food is prepared may contribute to the nutritional content of the diet. Traditional methods of cooking and eating are being influenced by increased ownership of domestic appliances. This study aimed to carry out a cross sectional study of people living on Merseyside to determine the ownership and use of small kitchen domestic appliances in relation to the possible consequences the appliances may have on the nutrient intake of the individual. An opportunistic sample of 276 female adults aged 25–70 years was recruited from amongst university staff and community groups within Merseyside. Data were collected using a self‐completion questionnaire consisting of questions concerning personal details, the ownership and use of domestic appliances that may influence nutrient intake. The Liverpool John Moores University Ethics Committee granted ethical approval. Microwave ovens, electric toasters and grills were owned by 80% of the population. Coffee makers, handheld electric food mixers, sandwich makers, blenders and food processors although owned by over 45% were used by the majority only once a week or less. Newer items such as a bread maker were owned by 9% who were significantly more likely to have a professional occupation. Those with unskilled occupations were significantly more likely to own a deep fat fryer and least likely to own a food processor. Those aged 25–34 years were significantly least likely to own a handheld food mixer. Households comprised of couples with or without children were significantly more likely to own sandwich makers, bread makers, food processors and handheld food mixers. No difference in the use of the appliances was found with occupational group or age. A large percentage of people own a variety of domestic appliances, the use of which may have a beneficial effect on their nutrient intake, however, it is of concern that those in the lower socio‐economic group were more likely to own appliances that will have a negative effect on their diet.     

Strategic investment flexibility for MNE success in Russia: Evolving beyond entry modes

Many American multinational enterprises (MNEs) are currently active in Russia despite the turbulence encountered in that transitional economy. Most seem to have entered as an extension of their global strategies with a long-term horizon. While some entered with considerable involvement and substantial investment, others followed a more cautious or incremental path. This article focuses on how MNE strategies have evolved after entry and describes six strategic approaches. Strategic investment flexibility is found to depend upon a company 's original entry strategy and tolerance for risk, as well as its assessment of the legal and political environment, industry conditions, market readiness for its products or services, competition, and the investment required to establish a sustainable competitive position. Keys to successful strategy development are drawn from the experiences of US MNEs which have established growing businesses in the vast Russian market. The strategies of such successful MNEs, however initiated upon entry, usually evolved to a relatively heavy investment position.     

The dietary and health behaviour of young people aged 18–25 years living independently or in the family home in Liverpool,UK

An individual's dietary habits are largely developed during childhood and adolescence, and are likely to be determined by both nature (the development of sensory perceptions) and nurture (parental influence, and later on the influence of peers). However, diet is likely to evolve throughout the life cycle as circumstances change and new influences are introduced to an individual's lifestyle. An example of this is the changes in diet that occur as a result of the transition young people make away from the family home into independent living. Leaving behind the meals provided and cooked by parents/guardians and learning how to shop on a budget and prepare and cook for themselves may result in the adoption of poor eating habits, which is likely to have a detrimental effect on health. Leaving behind the restrictions of parental control may also result in the adoption of unhealthy lifestyle practices such as smoking and excessive alcohol consumption. This study therefore seeks to investigate the effect of leaving home on a young person's diet and lifestyle. Health behaviour and food intake was assessed by questionnaire. Findings suggest that a young person's diet may change after leaving home, but these changes are not necessarily negative. More negative health behaviour was observed in young people living independently.     

Between risk and precaution – reassessing the future of GM crops

Contemporary problems tend to be inherently ‘post‐normal’ in their intimate intermeshing of scientific and contextual concerns. Yet we struggle with this mix, constrained by analytical frameworks that admit one or other of these concerns but not both. While this segregation of material and social domains has been central to the western intellectual tradition, alternative understandings transcending these distinctions have recently been developed. This paper applies some of these insights to risk. Using Actor–Network Theory risk is conceived as a dynamic entity manifested by the relationships between material and social domains rather than as something correlating to either one or other of them. This interpretation illuminates the systemic nature of contemporary problems and the solutions they necessitate underlining, in particular, the significance of matters of scale and complexity. Applied to the risk society it advances insights concerning the pervasiveness of scientific logic and its embodiment by leading institutions, while applied to public participation and HAZOP it emphasizes the benefits of unhindered, intersubjective communication. Harnessing these insights an approach of ‘epistemic pluralism’ is proposed for ‘post‐normal’ problems in which conventional insights and methods are pragmatically combined with those of the form elaborated here.     

Tax reform: Chasing the elusive dream

The paper provides a bird's-eye view of the long and arduous task of reforming the federal individual income tax. As a starting point for reviewing the major reforms, the authors evaluate Secretary Simon's criteria that underlie his contention that the tax system was badly in need of a thorough overhaul. Principles that should guide tax reforms are spelled out. Conflicts that arise with the application of these principles are highlighted. An examination of reform efforts in light of the principles and criteria set in the Treasury Department's Blue Prints for Tax Reform forms the basis for evaluating reforms enacted over the period 1978–2001. The review suggests that we are partway towards achieving the tax man's dream of equity, efficiency, and simplicity.The task of comprehensive reform is monumental in its dimension and far reaching in itspotential impact on our economic well-being.[William E. Simon, 1977, p. 11]     

A Nonlinear Model of the Term Structure of Interest Rates

We present an economically motivated two–factor term structure model that generalizes existing stochastic mean term structure models. By allowing a certain parameter to acquire dynamical behavior we extend the two–factor model to obtain a nonlinear three–factor model that is shown, in a deterministic version, to be equivalent to the Lorenz system of differential equations. With reasonable parameter values the model exhibits chaotic behavior. It successfully emulates certain properties of interest rates including cyclical behavior on a business cycle time scale. Estimation and pricing issues are discussed. Standard PCA techniques used to estimate HJM type models are observed to be equivalent to dimensional estimates commonly applied to 'spatial data' in nonlinear systems analysis.
It is concluded that techniques commonly used in the analysis of nonlinear systems may be directly applicable to interest rate models, offering new insights in the development of these models. Tests of nonlinearity in interest rate behavior may need to focus on long cycle times.     

Company employment policies and new technology

Here the author presents case studies from a range of industries which illustrate the connection between new technology, and company personnel and manpower policies. Findings suggest that the form and direction of new technology is more likely to be affected by the company's employment policy rather than the reverse.