Empirical analysis of media versus environmental impacts on park attendance

This study examined whether park attendance was affected by red tide events. The analysis found that the presence of red tide, objectively measured with four models including nearby cell counts, did not affect park attendance. However, the appearance of the search phrase “red tide” in local newspapers revealed significant reductions in average daily park attendance of 398 (21 percent) visitors, representing revenue losses of $16,955. An effective red tide impact mitigation strategy may be to educate members of the press regarding the public response resulting from red tide coverage.     

Western Parenting:A Personal Perspective

Bonding： Western fathers are keen to take an equal role in parenting. They recognise their responsibility as a new dad, and are committed early to sharing every family task with the mother. It is commo...     

The road to foreign language competency in the United States: A leadership perspective

A prevailing thought regarding foreign language competency (FLC) is that it can lead to an advantaged workforce by improving performance, especially in service‐oriented professions. This prevailing thought is logical, considering banking, hospitality and tourism, social services, sales, and health care industries. Foreign language teachers, training and development professionals, workforce education professionals, and government agencies (e.g., the military) all play a leading role in the effort to improve FLC in segments of the U.S. workforce. Workplace learning and performance (WLP) establishes the framework for companies that can quantitatively demonstrate that having a foreign‐language‐competent staff will increase performance and company profits (or value for the nonprofit sector). Leadership competencies guide the function of workplace foreign language training and development and has a direct impact on the success of achieving workplace FLC. In addition, scenarios demonstrating how a foreign‐language‐competent staff might improve overall company performance are explored. Methods of conducting appropriate assessments prior to implementing a workplace foreign language training and development program are addressed.     

Designing Effective Promotional Games: Opportunities and Problems

Abstract

Games such as sweepstakes and contests have become increasingly popular parts of promotional and advertising campaigns. Despite their wide use, very little academic theory or research exists about how consumers perceive and respond to promotional games. This paper presents a conceptual model of why consumers decide to participate in games, and how the process of play and game outcomes influences attitudes, self-perceptions, and behavior. The model provides a theory-based perspective for the design of promotional games that considers both the opportunities and ethical dilemmas that game sponsors face. Managerial implications are provided and hypotheses are suggested for future research.     

Advertising archetypes’ impact on physician engagement and behavior in the context of healthcare products

The pharmaceutical industry spends billions annually on marketing to physicians (over $4.3 billion in 2014). The industry as a whole has a lot of experience in determining what to say to physicians, but it is less confident when it comes to how to say it—sometimes leading to advertising that does not engage, thereby costing sales. In an effort to define a set of rule‐based guidelines for effective pharma branding, the study adapts the primary Jungian archetypes to develop the first collection of archetypal tones of voice for healthcare products. The study here demonstrates, via a series of fuzzy‐set qualitative comparative analyses that well executed ads following an archetype consistently connect with physician audiences, while nonarchetypal healthcare ads demonstrate an inconsistent performance. Such an analysis would traditionally take the form of null hypothesis significance testing (NHST), but NHST provides substantially less insights than algorithm modeling and the use of fuzzy‐set qualitative comparative analysis as this study describes.