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71.
Vishnu Nath Rupesh Kumar Aditya Gautam Vinay Sharma 《Journal of Promotion Management》2014,20(5):501-520
During the last decades of the twentieth century, industry and business leaders have recognized the importance of incorporating environmental sustainability in their business practices. This has resulted in emergence of new concepts such as green marketing and green consumerism. Over the years, various studies have explored the concept of green consumer behavior and have listed out factors that work as either barriers or enablers to consumer adoption of environmentally sustainable products. The present study identifies such barriers from the available body of literature and tries to construct a model using ISM (Interpretive Structural Modeling) to show how these different barriers interact and affect the consumer decision making regarding green products. 相似文献
72.
This paper examines the intensity of technology adoption and integrated pest management strategies employed by UK farmers, using both parametric and nonparametric methods. We employ a unique survey dataset collected from UK cereal farmers to assess the determinants of technology adoption in relation to pest management. Our preferred model specification is nonparametric, with models estimated yielding broadly similar results, with some important qualitative differences. All models indicate that total area farmed is positively related to the number of technologies adopted, whereas the number of years of experience of the farmer is negatively related. We also find evidence with our nonparametric specification of significant statistical differences for number of adoptions by region across the UK. 相似文献
73.
This article presents the results of a questionnaire‐based mail survey which was conducted to examine the influence of managerial cognitions on the strategies for biodiversity conservation undertaken by individual companies in the North American biotechnology industry. The study confirmed that managerial issue interpretations and risk propensities were significant influences on organisational actions for biodiversity preservation. More specifically, the biodiversity conservation strategies undertaken by individual companies were influenced by whether or not the managers of these companies interpreted biodiversity conservation as an opportunity or a threat as well as the propensity of these managers to undertake risk on behalf of their companies. This article concludes that opportunity interpretations of biodiversity conservation by managers of biotechnology companies will be translated into proactive environmental responsiveness strategies in uncertain environments only if these managers also exhibit a high risk propensity. Copyright © 1999 John Wiley & Sons, Ltd and ERP Environment. 相似文献
74.
A Simple Method of Incorporating Income Effects into Logit and Nested-Logit Models: Theory and Application 总被引:3,自引:0,他引:3
Edward R. Morey Vijaya R. Sharma Anders Karlstrom 《American journal of agricultural economics》2003,85(1):248-253
Substantive income effects are incorporated in a logit or nested-logit model by assuming that utility is a piece-wise linear spline function of residual income. Specific income data are not required, only income by category. Expected compensating variation is easily and accurately approximated by the difference between expected maximum utility in the proposed and initial state, multiplied by the inverse of the individual's initial marginal utility of money. This approximation is almost exact because although any policy can, in theory, cause an individual to jump income categories, for most policies this probability will be very small. 相似文献
75.
Krist R. Swimberghe Dheeraj Sharma Laura Willis Flurry 《Journal of Business Ethics》2011,102(4):581-598
Religion is an important cultural and individual difference variable. Yet, despite its obvious importance in consumers’ lives,
religion in the United States has been under-researched. This study addresses that gap in the literature and investigates
the influence of consumer religion in the buyer–seller dyad. Specifically, this study examines the influence of consumer religious
commitment and a Christian consumer’s conservative beliefs in the United States on store loyalty when retailers make business
decisions which are potentially reli- gious objectionable. This study uses structural equation modeling and applies Anderson
and Gerbing’s (Psychol Bull 103(3):411–423, 1988) two-step approach to exam- ine data obtained from a national sample of 531 consumers. The results from this study suggest
that consumers evaluate seller’s actions and form ethical judgments. These judgments are a major explanatory variable in consumer
store loyalty intentions. 相似文献
76.
The antecedents and consequences of customer-centric marketing 总被引:5,自引:0,他引:5
Jagdish N. Sheth Rajendra S. Sisodia Arun Sharma 《Journal of the Academy of Marketing Science》2000,28(1):55-66
As we enter the twenty-first century, the marketing function remains concerned with serving customers and consumers effectively.
The authors propose that just as the marketing function gradually shifted from mass marketing to segmented marketing in the
twentieth century, it will increasingly move toward customer-centric marketing in the next century. In the practice of customer-centric
marketing, the marketing function seeks to fulfill the needs and wants of each individual customer. The antecedents of customer-centric
marketing are the increasing pressure on firms to improve marketing productivity, increasing market diversity in household
and business markets, and technology applicability. On the basis of the shift toward customer-centric marketing, the authors
expect increased importance of marketing as a “supply management” function, customer outsourcing, cocreation marketing, fixedcost
marketing, and customer-centric organizations. This article highlights the implications of customer-centric marketing as well
as the boundary conditions that will affect its adoption.
Jagdish N. Sheth is the Kellstadt Professor of Marketing in the Gouizeta Business School at Emory University. He has published 26 books and
more than 200 articles in marketing and other business disciplines. His book,The Theory of Buyer Behavior (with John A. Howard), is a classic in the field of consumer behavior and is one of the most cited works in marketing. His
other books includeMarketing Theory: Evolution and Evaluation (with David Gardner and Dennis Garrett) andConsumption Values and Market Choices: Theory and Applications (with Bruce Newman and Barbara Gross).
Rajendra S. Sisodia is Trustee Professor of Marketing at Bentley College. Previously, he was an associate professor of marketing and director
of executive programs at George Mason University and an assistant professor of marketing at Boston University. He has a Ph.D.
in marketing from Columbia University. He has published more than 40 articles in journals such asHarvard Business Review, Journal of Business Strategy, Marketing Letters, andMarketing Management. He has also authored about two dozen cases, primarily on strategic and marketing issues in the telecommunications industry,
as well as a number of telecommunications industry and company analyses.
Arun Sharma is an associate professor of marketing at the University of Miami. He has published more than 30 articles in marketing and
his interests are in the area of market and marketing evolution. 相似文献
77.
Vikash Sharma Rakesh D. Raut Sachin Kumar Mangla Balkrishna E. Narkhede Sunil Luthra Ravindra Gokhale 《Business Strategy and the Environment》2021,30(2):1191-1212
The main focus of this study is to conduct a systematic literature review to integrate lean, agile, resilient, green and sustainable (LARGS) paradigms in the supply chain (SC) domain. To achieve this aim, several research questions were designed: First, how to locate LARGS research in context of SC domain? For this, it is important to understand which types of research articles should be selected for the study? Further, where such studies were conducted (geographical location)? Second, what is the focus of research in LARGS paradigm in SCs? For this, it is important to study, which types of industries or sectors have been targeted in literature? In addition, which tools and techniques have been used mostly? Third, what are the current trends in the relationships of LARGS paradigms, among themselves, and with SC performance measures? Fourth, what are the emerging issues, unexplored areas in this field, based on these what could be future research avenues in this subject domain have been proposed? A total of 160 relevant articles published during 1999–2019 were used for analysis. Based on analysis, findings are summarised, and main research issues and possible future research directions in LARGS paradigms in SCs are highlighted. 相似文献
78.
Uttam Sharma 《The Australian journal of agricultural and resource economics》2013,57(2):298-300
79.
Farhana Tahmida Newaz Kim-Shyan Fam Revti Raman Sharma 《Journal of Financial Services Marketing》2016,21(2):141-152
Considering the rapid growth of Islamic Financial Products (IFPs) worldwide and the limited research on Muslims’ buying behaviour of such products, this research examines the relationship between religiosity, consumer buying attitude and purchase intention towards different categories of IFPs. The findings suggest that buying attitude has full mediation for deposit, credit and capital market products and partial mediation for insurance products on the association between Muslim religiosity and their purchase intention. Interestingly, religiosity influenced positively even for insurance and capital market products. This is in contrast with our hypothesised relationships for capital and insurance products. The study contributes to the literature by enhancing our understanding of the complex mediating religiosity – buying attitude – purchase intention relationships for different categories of IFPs. 相似文献
80.
This paper examines the performance of trend-following trading strategies in commodity futures markets using a monthly dataset spanning 48 years and 28 markets. We find that all parameterizations of the dual moving average crossover and channel strategies that we implement yield positive mean excess returns net of transactions costs in at least 22 of the 28 markets. When we pool our results across markets, we show that all of the trading rules earn hugely significant positive returns that prevail over most subperiods of the data as well. These results are robust with respect to the set of commodities the trading rules are implemented with, distributional assumptions, data-mining adjustments and transactions costs, and help resolve divergent evidence in the extant literature regarding the performance of momentum and pure trend-following strategies that is otherwise difficult to explain. 相似文献