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11.
Friederike Albersmeier M. Sc. Prof. Dr. Achim Spiller Katrin Jäckel M. Sc. 《Zeitschrift für Management》2008,3(4):363-384
Summary Corporate social responsibility has been an area of economic research for a long time. The contribution presented here empirically
deals with this issue. The German agribusiness is analysed, given their relative lack of experience with opposing groups.
The objective is to analyse the level of corporate sensitivity towards public demands. The study reveals general weaknesses
of the agribusiness sector with regard to its responsiveness towards vigilant stakeholders. Taking into consideration the
growing relevance of this group, the necessity for a professional management of public issues will further increase. The concept
of public orientation offers a starting point for this purpose.
Zusammenfassung Die gesellschaftliche Verantwortung von Unternehmen ist in der Managementlehre seit langem Forschungsgegenstand. Der vorliegende Beitrag setzt sich empirisch mit dem Themenfeld auseinander. Exemplarisch wird dafür die deutsche Ern?hrungswirtschaft herangezogen, die bislang über nur begrenzte Erfahrungen mit kritischen Stakeholdern verfügt. Ziel ist es, den Grad der Sensitivit?t von Unternehmen gegenüber Ansprüchen der Gesellschaft zu untersuchen. Die Studienergebnisse zeigen eine eher gering ausgepr?gte ?ffentlichkeitsorientierung des Agribusiness. Aufgrund der zunehmenden Relevanz gesellschaftlicher Stakeholder wird eine Professionalisierung der PR-Arbeit jedoch immer relevanter. Das im Weiteren entwickelte Konzept der ?ffentlichkeitsorientierung bietet hierfür hilfreiche Ansatzpunkte.
相似文献
Katrin J?ckel
12.
Recent trends in the German food sector have shifted and segmented consumer consumption motives toward indulgence, quality, and sustainability. Simultaneously, in Western countries there has been a change in luxury consumption motives, shifting emphasis to hedonism, self-actualization, and quality instead of prestige. These parallel developments give rise to the question of how food is related to luxury. This study investigates the perceived dimensions of luxury food and outlines a number of segmented consumer groups based on these dimensions. By means of principal component and cluster analyes, seven dimensions were revealed, which generated four consumer segments. Six of the perceived dimensions of luxury food correspond to those that are found within general luxury goods and services. Sustainability and authenticity form a further dimension, mirroring new luxury values. In the cluster analysis, two segments can be identified as target groups for classic premium foods, whereby one group is predominated by new luxury values and the other is expected to buy lower-quality food. 相似文献
13.
Consumers’ preferences for organic food have evolved in recent years, moving from altruistic values to more egoistic buying motivations, such as health promoting or nutritional aspects and sensory properties. Hypothesizing that organic consumers have peculiar preferences for naturalness-related sensory attributes, we developed the concept of the “core organic taste” based on the principles of a wholesome nutrition. This article investigates to what extent the “core organic taste” is relevant across different European countries and its potential relevance for food marketing. A sample of 1,798 organic food consumers was interviewed during 2010–2011 in six European countries. Explorative factor analysis, correlation analysis, ANOVA, and post hoc tests were applied to analyze the data. Results show that the “core organic taste” is not applicable for all countries. Indeed, for most countries only single elements seem to be relevant. However, for Germany and Switzerland the “core organic taste”—representing the first “taste style”—has proven its potential value and points at the need for more research in this field. Depending on the country, product developers and marketers could potentially use different elements of the “core organic taste” to better meet organic consumers’ wishes and expectations. Finally, recommendations and suggestions for practitioners and academia are provided. 相似文献
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15.
Timothy J. Muris David T. Scheffman Pablo T. Spiller 《Journal of Economics & Management Strategy》1992,1(1):83-128
This paper analyzes the ongoing transformation of the soft drink distribution of Coca-Cola and Pepsi-Cola from systems of independent bottlers to captive bottling subsidiaries, A transaction cost-based theory is developed to explain this restructuring. It is postulated that changes in the external environment and the resulting changes in the strategies of Coca-Cola and Pepsi-Cola raised the costs of transacting between them and their independent bottlers. Two types of empirical tests are presented. One exploits the difference in the distribution of Coca-Cola and Pepsi-Cola in the fountain channel. The other consists of statistical analyses of the competitive effects of the move toward captive distribution. Both types of tests support the basic hypothesis. 相似文献
16.
The institutional framework of the certification scheme is a crucial factor in the future success of the organic market. Increasing complexity and a couple of scandals indicate that current control structures might be insufficient. A better understanding of farmers' attitudes is necessary to increase acceptance and to guarantee the longer term success of the organic certification system. By means of a conceptual framework based on the technology acceptance model, an investigation was conducted into acceptance of the organic certification system in Germany. The empirical basis of the study was a survey conducted among organic farmers in Germany. Partial least squares was used as a multivariate analysis technique to estimate the parameters of the proposed causal model. The findings indicate that the majority of farmers accept the present organic certification system but are not convinced of its cost-benefit relationship. 相似文献
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18.
The role demographic, personality, and situational factors play in the ethical decision making process has received a significant amount of attention (Ford and Richardson, 1994). However, the empirical research on students' decisions to engage in collegiate cheating has not been included in this literature. This paper reviews the last 25 years of empirical research on collegiate cheating. The individual/situational factor typology from Ford and Richardson's review (1994) is used to compare the two literatures. In addition, issues pertaining to the quantification of academic dishonesty, the perception that cheating is increasing, and methodological considerations are addressed in this review. 相似文献
19.
Bernhard Brümmer Markus Fahlbusch Martin Pfeuffer Achim Spiller Anneke Hellberg-Bahr 《Wirtschaftsdienst》2011,91(12):869-871
Das Bundeskartellamt hat sich im Juni 2011 mit Marktinformationssystemen auf dem Rohmilchmarkt besch?ftigt und die Auffassung
vertreten, dass auf diesem Markt eine zu hohe Markttransparenz herrsche. Dies reduziere den für einen funktionierenden Markt
erforderlichen Geheimwettbewerb. Dem widersprechen die Autoren, da die Besonderheiten des Rohmilchmarktes gegen eine Einschr?nkung
der Transparenz sprechen. Zunehmende Transparenz durch bessere Preisvergleichsm?glichkeiten im Internet stellt den Grundsatz
des Geheimwettbewerbs auch auf anderen M?rkten in Frage. 相似文献
20.
José I. Rojas-Méndez Sadrudin A. Ahmed Rodrigo Claro-Riethmüller Achim Spiller 《食品市场学杂志》2013,19(3):200-221
A study was carried out in Germany in order to assess consumers' acceptance of genetically modified (GM) foods with health benefits (bread, yohurt and eggs). Acceptability of GM foods increases when its source does not involve animal products such as eggs. Three factors have been identified as direct antecedents of the acceptance of GM foods: respondents' attitude towards biotechnology, health consciousness, and time pressure, being the first one the most salient one. Price consciousness has an indirect positive impact (mediated by health consciousness) upon acceptance of GM products. Males were more likely to accept GM foods with health benefits. 相似文献