The Price-Quality Relationship—Revisited

Using price data collected in Indianapolis and Lafayette, Indiana, rank order correlations between price and quality were computed. These were compared to correlations based on price data obtained from the publications of consumer product testing organizations. It was found that price-quality correlations based on the price data furnished by consumer product testing organizations may not reflect price-quality correlations for specific markets. A second finding of the study suggests the existence of variability across store types with respect to price-quality correlations.     

Types and Amounts of Information Used by Efficient Consumers

This paper describes a research methodology which assesses the efficiency of consumer decision-making based on the types and amounts of informational cues used. A simple operational method is used to classify consumers into three levels of consumer efficiency based on how well they perform in assessing the optimal choice. The information chosen by perfectly efficient consumers, or those scoring at the maximum level of efficiency, is examined for indicators of optimal information seeking and decision-making techniques.     

Book of Intdernational Economics Affairs: MULTINATIONAL ENTERPRISES — A CONTINUING SAGA

AMERICAN MULTINATIONALS AND AMERICAN INTERESTS, by C. Fred Bergsten, Thomas Horst and Theodore H. Moran ALTERNATIVES TO THE MULTINATIONAL ENTERPRISE, by Mark Casson THE ECONOMICS OF MULTINATIONAL ENTERPRISE, by Neil Hood and Stephen Young     

The Marketing Concept and New High-Tech Products: Is There a Fit?

This article defines the marketing concept in a traditional way, but extends its application to high-technology products. Dennis Cahill, Sharon Thach, and Robert Warshawsky present two case studies of high-technology products. Both products were ultimately market failures; however, the analysis presents one as a successful application of the marketing concept, contrasting sharply with the other.     

Emergency preparedness and response

In order to select routes that minimize risk, government officials need information about the material being transported and its sources and destinations, the risks involved, shipping patterns, and emergency response capabilities.