Integrierte Kommunikation in der öffentlichen Verwaltung

Zusammenfassungen  Die erfolgreiche Integration der Kommunikationsaktivit?ten eines Unternehmens gewinnt auch für die ?ffentliche Verwaltung (?V) an Bedeutung. Jedoch gelingt es vielen Verwaltungsbereichen noch nicht, ihr Image zu steuern. Durch eine strategische Neuorientierung und die Beachtung der Besonderheiten gegenüber der Privatwirtschaft wird interne Kommunikation zu einem erfolgreichen Marketingtool im ?ffentlichen Sektor. Dipl.-Kffr. Stefanie Henkel wissenschaftliche Mitarbeiterin am Institut für ?ffentliche Dienstleistungen und Tourismus der Universit?t St. Gallen Prof. Dr. Kuno Schedler Professor für Betriebswirtschaftslehre mit besonderer Berücksichtigung des Public Management und Direktor am Institut für ?ffentliche Dienstleistungen und Tourismus der Universit?t St. Gallen     

Intra‐firm trade,exporting, importing,and firm performance

Abstract This paper examines firm heterogeneity in terms of size, wages, capital intensity, and productivity between domestic and foreign‐owned firms that engage in intra‐firm trade, firms that export and import, firms that import only, and firms that export only. As previously documented, heterogeneity between different groups of trading firms is substantial. Taking into account intra‐firm trade in addition to exporting and importing yields new insights into the productivity advantage previously established for exporting firms. The results presented here show that this premium accrues only to exporters that also import and to exporters that also engage in intra‐firm trade, but not to firms that export only. Using simultaneous quantile regressions, the paper illustrates that heterogeneity within different groups of trading firm is equally large. Some of this within‐group heterogeneity can be attributed to differences in trading partners.     

Effects of broadband availability on total factor productivity in service sector firms: Evidence from Ireland

While broadband is widely believed to augment productivity, there is little firm-level evidence of a generalised causal effect. In this paper we examine whether the introduction of digital subscriber line (DSL) broadband services increased firms' productivity in nine sub-sectors within the services and distribution sector in Ireland from 2006 to 2012. Firm-level panel data on firms' characteristics are linked to spatial information on the rollout of DSL. While we do not find significant productivity effects in the services sectors taken together, we do find positive and significant effects on firm's total factor productivity in Information & Communication and Administrative & Support Services.     

The American Inventors Protection Act: A Natural Experiment on Innovation Disclosure and the Cost of Debt

We examine the impact of innovation disclosure through patenting on firms' cost of debt, focusing on the American Inventors Protection Act (AIPA) as an exogenous shock in innovation disclosure regulation. Post‐AIPA, firms have an incentive to apply for patents only if commercial success is likely. Accordingly, we expect post‐AIPA patents to be a better proxy for successful innovation activity, and thus to have a stronger effect on reducing the cost of debt than pre‐AIPA patents. Indeed, we find that pre‐AIPA patents reduce the cost of debt only for the most innovative firms, while post‐AIPA, this effect holds for all firms.     

The Low‐Quality Advantage in Vertical Product Differentiation

By assuming a triangular distribution of consumers' willingness to pay for quality, this paper makes use of the stylized fact that low‐income households are more numerous than high‐income households, and thus, income distributions are right‐skewed. Accordingly, we present a straightforward two‐firm, two‐stage vertical product differentiation model with quality‐dependent marginal production costs, where the firm offering the low‐quality product has the larger market share and profit than the top‐quality competitor. This can be termed low‐quality advantage and may explain the success of large retailers serving the masses by offering low‐quality products. Copyright © 2016 John Wiley & Sons, Ltd.     

„Controlling muss vor Ort wahrgenommen werden.“

Praxis / ArtikelInterview Titelthema

„Controlling muss vor Ort wahrgenommen werden.“ Interview mit Manfred Paul, Leiter Zentrales Controlling der Knauf Gruppe     

Anticipating converging industries using publicly available data

Industry convergence, described as the blurring of boundaries between industries, plays an increasingly pivotal role in shaping markets and industries. Traditionally, this phenomenon has been discussed in respect to telecommunications, information technologies and electronics, but more recently also the chemical and its related industries find themselves affected by a larger convergence process. With the primary example of phytosterols in the two converging industries of Cosmeceuticals and of Nutraceuticals and Functional Foods, we analyze 7455 scientific and patent references in respect to first indicators for signs of convergence. Furthermore, we present and discuss a multiple indicator concept for monitoring convergence in an R&D-intensive field on the basis of publicly available data.     

Research opportunities in supply chain management

Since its introduction as a concept in the 1980s, supply chain management (SCM) has undergone significant modification and expansion. A qualitative analysis of 166 unique definitions of SCM published in the literature identified three major themes associated with the supply chain and SCM: (1) activities; (2) benefits; and (3) constituents/components. Utilizing these themes, key research questions and issues within the supply chain and SCM are identified that could be examined by marketing scholars.