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21.
Mix the wisdom of internal and external networks and you might just come up with brilliant and unexpected solutions to apparently intractable problems. Julian Birkinshaw and Stuart Crainer report on how Roche Diagnostics is exploring an experimental approach to harvesting bright ideas. 相似文献
22.
Donald R. Lehmann Jennifer Ames Stuart Gita Venkataramani Johar Anil Thozhur 《Journal of the Academy of Marketing Science》2007,35(3):309-316
This paper proposes that customers often respond to brand extension concepts by visualizing the product. We call this process
spontaneous visualization and suggest that it precedes concept evaluations. In two studies, we show that spontaneous visualization
is enhanced by the fit between the parent brand and the extension category and by the ease with which the product category
can be imagined. The appeal of the visualized image in turn determines whether visualization enhances or decreases concept
evaluations. In addition, we find a stronger link between product evaluations and delayed choice when evaluations are based
on visualization; evaluations based on visualization hence appear to be more “valid” in the sense of predicting subsequent
behavior. Implications of these findings and ideas for future research are discussed.
相似文献
Donald R. LehmannEmail: |
23.
Nicholas Dew Stuart Read Saras D. Sarasvathy Robert Wiltbank 《Journal of Evolutionary Economics》2011,21(2):231-253
The generation of new markets is an emerging area of interest among researchers working in the traditions of evolutionary
economics. And true to those traditions, the current study incorporates empirical evidence from psychology and cognitive science
to develop micro-foundations for evolutionary theories of new market generation. In this paper we present an in-depth analysis
of how expert entrepreneurs use effectual logic to conceptualize the creation of new markets. Our results challenge received
wisdom based on search and selection processes and move beyond combinatorial ideas to develop instead a “transformational”
view of market genesis. 相似文献
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Stuart Sayer 《Metroeconomica》1995,46(3):290-308
Much of the mainstream literature on macroeconomic policy proceeds by making assertions about the relative efficiency of governments and markets. All too often coordination is assumed to be performed by some mythical deus ex machina, such as the Walrasian auctioneer or a benevolent and more or less omniscient government. The limitations of this approach and the sterile debate to which it gives rise are illustrated and examined in sections 2 and 3. To overcome this problem the relative efficiency of alternative government and non-government allocation and coordination mechanisms need to be analysed explicitly. Section 4 provides a simple illustrative sketch of this approach. 相似文献
27.
This note presents an alternative approach to determining present and future annuities due interest factors. Many students find the adjustment to present and future ordinary annuities interest factors confusing and, consequently, memorize the rules without fully understanding their concepts. We encourage the use of an intuitive approach that makes adjustments with only one simple rule. 相似文献
28.
This study investigates supply-side investments in the tourism sector, analysing the return and risk relationship of investments in tourism across several countries. The performance of tourism sector companies listed on the stock exchange, for the top one dozen countries according to the World Economic Forum (WEF) tourism rankings, is investigated by region, across these countries and within each country by comparison to other sectors. Several metrics are used to compare the risk-adjusted returns, over a 15-year period ending March 2007 and sub-periods to check the persistence of performance over time. The results present a strikingly different ranking than those of the WEF. The implications for the flow of investment funds are of importance in a global capital market. Money will flow to those investments with the highest expected returns for a given risk level and this has consequential impacts for economic growth and employment in the tourism sector. 相似文献
29.
Mapping historical and contemporary agrarian transformations and capitalist infiltration in a complex upland environment: A case from eastern Nepal 下载免费PDF全文
The relationship that mountain communities have with global capitalism are complex, being mediated by a diverse topography and ecology, both of which provide opportunities for capital accumulation, while also isolating older, “pre‐capitalist” modes of production. This paper takes a case study valley from Nepal's eastern hills, tracing over two centuries of agrarian change and evolving interactions between “adivasi” and “semi‐feudal” economic formations with capitalism. In recent years, the expansion of markets, rising demand for cash, and climate stress have solidified migrant labour as a core component of livelihoods, and the primary mechanism of surplus appropriation from the hill peasantry. Through a focus on three altitudinal zones, however, it is demonstrated how the trajectory of this transformation, including the interactions with persisting pre‐capitalist formations, is mediated by both political–economic processes and the local agro‐ecological context. 相似文献
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