A Comparison of Western Business Instruction in China With U.S. Instruction: A Case Study of Perceived Program Emphases and Satisfaction Levels

This research presents a case study of a joint business degree program between an Association to Advance Collegiate Schools of Business International (AACSB‐I) accredited business school in the United States and a Chinese PhD granting partner university. The case investigates the impact of a U.S.‐based curriculum, taught by U.S. instructors and which uses all English instruction on Chinese student perceptions of program emphases and satisfaction. It compares these perceptions with those of U.S. sister students. The comparison reveals program dissatisfaction among Chinese students when contrasted to U.S. students and for the most part a failure to attend to the program emphases of the West. Reasons for the departures are explored and strategies for improvement are developed.     

Agricultural policy reform in the United States: an unfinished agenda

The 1996 Federal Agriculture Improvement and Reform Act (FAIR) contained important breaks with a tradition of crop–by–crop subsidies dating back to the Agricultural Adjustment Act of 1933. Farmers with recorded base acres were given the opportunity (which nearly all accepted) to sign a seven–year 'contract' with the US Department of Agriculture (USDA), under which payments will be continued on the merged base acres on a declining schedule until the year 2002. FAIR is an unfinished agenda. First, the coverage of 'freedom to farm' is only partial, with numerous commodities left out of the decoupling programme. Second, the largest producers will augment their already significant receipts with generous lump sum transfers from USDA. This will further reinforce the concentration of roughly 90 per cent of receipts and payments in the hands of the 100 000 to 200 000 largest producers of field crops. An alternative would be to make payments in times of low marketing receipts which recede when prices are high.     

Sex Differences in Socially Responsible Advertising Decisions

This article attempts to document potential differences in socially responsible behavior exhibited by male and female advertising executives. Earlier research has found that female advertising majors see themselves, and the “successful” advertising practitioner, as being more sincere and honest than do male advertising majors. This indicates that, once a practitioner, female advertising executives may perform in a more socially responsible manner. Findings reported in this article do indicate greater social responsibility in advertising content decision-making by female advertising executives. Further research is called for and some possibilities are suggested in the article.     

Doing well by doing good: A quantitative investigation of the litter effect

Corporate social responsibility can prove challenging for traditional businesses as a profit-making agenda may well be in conflict with the wishes and expectations of other stakeholders. Nevertheless, if organizations can align the incentive of better business performance with beneficial outcomes on a wider social and/or environmental level, so called doing well by doing good, conflict ceases between the two aims. This paper investigates a particular global problem within the context of the fast-food industry. Discarded fast-food packaging is the fastest growing type of litter in many Western countries. The paper establishes, by using a quasi-experimental method (n = 1000), that multiple levels of a brand's evaluation are negatively affected when that brand's packaging is seen as litter. This paper also quantifies the financial impact of the litter effect on a company.     

Have “Millennials” Embraced Digital Advertising as They Have Embraced Digital Media?

Consumers’ attitudes toward advertising ethics are of interest to marketers who understand that negative attitudes can be harmful to brands. Today advertisers increasingly depend on internet advertising. This study compares attitudes of Millennials (the first generation to use digital media more than traditional media) toward internet advertising with attitudes toward advertising in traditional media. Similar to previous generations who had more negative attitudes toward TV advertising, which was their most frequently used medium, Millennials’ attitudes appeared to be more negative toward internet advertising. Thus, we conclude that advertisers must work to engender positive relationships with Millennials through more ethical internet advertising and other innovative strategies.     

On the demand for independent and active audit committees

We extend the literature on director independence and the role of the board by focusing on the importance of audit committees in the contracting process. We find that the demand for independent and active audit committees is positively related to the demand for accounting certification. In particular, we find that the likelihood of a firm having a completely independent and active audit committee is negatively related to firm growth opportunities and managerial ownership and positively related to firm size and leverage. Our results suggest that audit committees are an important organizational construct related to the demand for accounting certification.     

The environmental value‐attitude‐system model: A framework to guide the understanding of environmentally‐conscious consumer behaviour

Business writers such as Charter in 1992 predict that addressing the environmental consciousness of consumers will be one of the most important issues industry will face in the 1990s, and was seen by Ottmann in 1992 as the marketing trend of the decade. In 1993 Coddington judged much of green consumer potential to be latent as the environmental concern expressed in surveys was not clearly visible in current consumer behaviour. How best to respond to this new challenge and exploit the potential market is still causing confusion amongst marketers. However, it is a practical business concern as consumers may become more explicit in their demand and use their purchase power as an economic vote to effect social and environmental change. It is argued that marketing conclusions can only be drawn from a thorough understanding of the phenomenon. In this paper, the value‐attitude‐system model of Vinson et al. in 1977 is applied and extended to provide an insight into the complex phenomena affecting environmentally‐conscious purchase behaviour by integrating the underlying influences from the individual belief system.     

Selective Exposure and Retention of Political Advertising

This article examines the relative roles of “selective exposure” to and “selective retention” of political advertising during the 1972 presidential election. Data was gathered in two regionally diverse metropolitan areas, Philadelphia and Atlanta. Philadelphia indicated greater general exposure to mass media political advertising while Atlantans were more inclined to recall specific advertisements. In general, a medium rated high for advertising exposure mentions will be rated low on selective retention of message, and vice versa. The authors conclude that because of selective exposure and retention, political advertising may only be effective in reinforcing political beliefs rather than in the conversion of voters.     

Covert operations

Few executives have insight into what really goes on in their organizations. CEO Stephen Martin seized a rare opportunity to anonymously discover the nitty gritty of his company. He shares his insights with Julian Birkinshaw and Stuart Crainer.