Towards adopting a global perspective in the field of consumer studies

Abstract Using economic principles to explain the nuances of consumer decisions with global implications does not adequately capture the reality of modern consumption. Embracing a global perspective would enable consumer studies professionals to compensate for this shortcoming as it consists ‘of the information, attitudes, awareness, and skills which taken together, can help individuals understand the world, how they affect others, and how others affect them’ (p.19).¹ As this paper explains the essence of a global perspective, it reinterprets a collection of economic principles towards global sensitivity. Six ideas are suggested to facilitate a dialogue among consumer studies professionals about practising from a global perspective.     

Consumer scholarship and transdisciplinarity

A case is made for the place of transdisciplinary inquiry in consumer scholarship. After framing consumer studies as a discipline, the paper explains seven conventional modes of disciplinarity. Then, the discussion turns to the nuances of the transdisciplinary approach, and what consumer scholarship would look like within this perspective. Seasoned and emerging consumer scholars and practitioners are invited to brave the repercussions of stepping outside of their disciplinary boundary onto a rich fertile space where the academy meets society for the betterment of humanity. Consumer scholarship will never be the same.     

What are the implications of the new UK age discrimination legislation for research and practice?

Forthcoming changing demographics and the introduction of the relatively recent UK age discrimination legislation make it timely to consider some of the debates around the relevance of age to work. Issues surrounding ageing have been considered from within a number of disciplines and research perspectives which have led to some questioning of the dominant economic model that pivots on chronological age as a convenient, bureaucratic, measure that proxies for ability. The role of the HR practitioner in being able to redefine expectations throughout the lifespan of employees is considered while constraints to managing for the longer term are acknowledged. It is proposed that although the legislation will affect some age‐related practices positively, there are likely to be unintended consequences that single out particular age groups as special cases and therefore make age more relevant to the work relationship.     

Ideological maps of consumer education

The case is made for the merit of discovering and owning the ideological and paradigmatic underpinnings of consumer‐related education initiatives. After briefly profiling two camps of dominant and contending/emergent world views (ideologies and attendant paradigms), two ideological maps of consumer education are developed and applied, providing a scaffold for future deliberations about the import of world views in consumer education.     

Unintended consequences in demarketing antisocial behaviour: project Bernie

Unintended consequences are recognised as a potential risk for well-intentioned social marketing interventions and as a comparatively under-researched topic in the field. This case study uses an intervention tackling deliberate grassfires to explore the application of social marketing in a novel context, its potential effectiveness in demarketing antisocial behaviours and the potential of such interventions to generate positive and negative unintended consequences. The intervention’s evaluation confirms social marketing’s potential value in tackling ingrained antisocial behaviours within communities. It also revealed unexpected benefits accruing from changes within the target community, within the sponsoring fire service and in the relationship between the two. The paper concludes by discussing the implications of potential unexpected and unplanned consequences for intervention planning, conduct and evaluation.     

Neoliberalism and health care

Within the context of globalization, health care reform is occurring around the world. This paper explores the neoliberal mind set shaping health care reform in the UK, Canada, United States, Australia and New Zealand. Neoliberalism is comprised of three principles: individualism, free market via privatization and deregulation, and decentralization. After describing the nature of a health care system that is shaped by those embracing this mind set, an alternative approach is introduced that could bring dignity and a human face to health care. The basic premise of the paper is that we must broaden our analysis of health care by understanding and challenging the neoliberal mind set.     

Guide to the Ethics of Ex Parte Communications

Ex parte communications can become an administrative quagmire for anyone trying to deal with tribunals that regulate business matters. These communications involve contact between a decision maker and one party outside the presence of another, interested party. At a time when codes of ethics are enacted to make corporate financial officers and boards of directors more accountable to their stockholders, and thus, to restore the confidence of the investing public, it appears most important that administrative judges and hearing officers adhere strictly to their own Codes of Conduct. This article defines and explains ex parte contacts and consequent problems that might arise during administrative appeals. It is not the author’s intent to present the law of any specific jurisdiction, but to present a general overview of typical state law in the United States, a market of interest to many entrepreneurs and exporters worldwide.