基于机构投资者非理性报价的IPO定价分析

本文主要研究机构投资者非理性报价行为。在发行人(发行人与承销商的统称)理性假设下,建立模型并研究了机构给出不同价值信号时的发行价格设定与机构获配情况。文中分析发现当机构投资者拥有好的价值信息时,发行人的报价约束是有效的;当其拥有不好的价值信息时,报价约束完全不起作用,机构投资者会蓄意传达无价值或是好的信号,造成新股价格高于其价值。     

基于逆向选择视角下的快递企业品牌建设研究

基于信息不对称性产生的逆向选择一直是微观经济学、信息经济学研究的重点。随着电子商务的蓬勃兴起，我国快递行业发展进入快车道。但是，多数快递企业竞争手段单一，服务单一，不注重品牌建设，集中于低端市场，顾客忠诚度低。本文利用逆向选择模型分析快递市场，指出品牌建设有助于缓解和改善信息不对称性对于企业和消费者的伤害，明确品牌建设对于快递企业的意义和作用。     

Retrospect of the Chinese Exchange Rate Regime after Reform： Stylized Facts during the Period from 2005 to 2010

In the present paper, we estimate the de facto RMB exchange rate regime, the currency basket, the floating band and the foreign exchange market pressure before and after the reform of the Chinese exchange rate regime in 2005. We find the following stylized facts： the value of the RAIB became stable after the reform; the weight of the US dollar remained high in the basket, while other currencies remained statistically significant; and the floating band gradually increased to lO percent during 2005-2008, and then greatly narrowed from the late summer of 2008 under the assumption of a yearly resetting interval. We find that the foreign exchange market pressure increased from 2005 to 2008. A possible reason is that the weight of the US dollar in the basket was slightly lower than the share of the US dollar in total transactions on the Chinese foreign exchange market. Therefore, it is reasonable for China to adopt a dollar peg exchange rate regime.     

涉外护理教师培养的思路与实践

在涉外护理双语教学过程中,培养双语护理教师是保证涉外护理教学质量的关键。选拔成长全面,专业素质高,语言能力强的教师担任涉外护理专业教师,发挥其表率作用;根据国内外临床、护士培训及教学的发展要求,有针对性地培训全体护理教师;通过个体支持,促进群体的教学水平;定期举办教学基本功比赛,为教师搭建展示自我与互相交流的平台;以评促教,充分发挥反馈的激励作用;稳步适时进行新老交替,不断充实涉外护理教师队伍;将涉外护理教师和出国专业护士培养有机结合,达到教学和就业的双赢。     

Coca-Cola's Acquisition Over Huiyuan Juice

China's Anti-Monopoly Law,the foundation stone of the market economy,started to be implemented since August 1st 2008.After half a year of investigation,.Coca Cola's acquisition of Huiyuan Juice was put to a stop by Ministry of Commerce on March 18th 2009.It became the first abortive case since the implementation of the Anti-Monopoly Law and caused strong repercussions home and abroad.While the nationalists applauded for the decision,overseas media generally took a skeptical attitude,considering it as a case of trade protectionism.This phenomenon requires a rational interpretation and guidance for the domestic and international media.On the one hand,acquisition by foreign capital may bring advanced technology and management experience and promote economic development;on the other hand,it may lead to the monopoly of relevant market,hamper competition and cause some domestic brands to disappear.We should look at Coca Cola's acquisition of Huiyuan Juice from two aspects.     

高职院校学生英语阅读能力的培养

本文希望通过不断探索和实践,力求在理论与研究层面通过阅读学习能力的提高取得新的突破,大面积提高高职院校学生的英语阅读学习效果。     

Switching intention model development: Role of service performances,customer satisfaction,and switching barriers in the hotel industry

The intricate relationships among core service and service encounter performances, customer satisfaction, and switching barriers in the formation of satisfaction and switching intention were examined in this study. A field survey was conducted at upper-midscale hotels. The results of the structural analysis revealed that both core service and service encounter performances significantly affected customer satisfaction, and satisfaction completely mediated the effects of service performances on switching intention. In addition, findings from the tests for metric invariances indicated that components of switching barriers (switching costs, relational investment, and lack of alternatives’ attractiveness) moderated the relationships between satisfaction and switching intention. In particular, the role of satisfaction derived from service performances in decreasing hotel guests’ intention to switch is greater when they perceive high switching costs, relational investment, and lack of alternatives’ attractiveness. Based on study findings, theoretical and practical implications are identified and discussed.     

Start-up and hiring practices of immigrant entrepreneurs: An empirical study from an evolutionary psychological perspective

Strong social ties embedded in ethnic communities of immigrant populations have been considered key assets for immigrant entrepreneurs. However, little research has been done on how biological kinship and the biological theories of altruism influence the behavior of ethnic entrepreneurs. In this study, we have applied a neo-Darwinian evolutionary theory of kinship to examine adaptive functions of kin and ethnic altruism in business start-up and hiring practices of Korean immigrant entrepreneurs in the United States. We confirmed that the patterns of help received by Korean entrepreneurs for business start-ups were congruent with an evolutionary perspective on altruism. However, the results for hiring patterns suggested that customer ethnicity trumped kin and co-ethic interests. We close by offering suggestions for future research.     

Psychological antecedents and risk on attitudes toward e-customization

Consumers can experience relatively low prices with the dramatic diffusion of online shopping even with customized products, which are commonly more expensive than regular products, due to unique functions of customized product order processes in online environments. This paper investigates how two psychological antecedents, (1) need for uniqueness and (2) status aspiration, can influence consumers' attitude with regard to forming procedures toward e-customized products and how perceived risk, another psychological factor, on purchasing e-customized products plays a role of moderating factor. A self-administered online survey of 321 Japanese consumers is conducted to examine a proposed conceptual model with Structural Equation Modeling (SEM). The analysis using results indicates that the need for uniqueness directly impacts on attitude toward e-customized products while it mediates the effect of status aspiration. A multi-group analysis to test a moderating effect of the perceived risk on purchasing e-customized products highlights the significant effects of psychological factors. The result also provides potential guidelines to e-tailors on possibility of segmenting markets as well as promoting their customized products using these psychological criteria of their target consumers.