Social distance and shopping behavior

This research was designed to see whether a reconceptualization of social distance (as measured by social class variables) between shoppers and stores would provide a basis for understanding store avoidance behavior. A survey of shoppers classified into two distinct social classes investigated their images, including social class images, of two stores that had been selected as representatives of upscale and downscale retailers. A new measure of social distance was proposed and evaluated. Controlling for other functional aspects of store image such as price and personnel, the social distance measure was found to be influential in discriminating shopping frequency groups for the two stores, providing evidence that people tend to avoid stores that are perceived as being socially distant from themselves.     

The effect of interstate highway on driving times and regional shopping center drawing power

Previous studies of the driving times of shopping center patrons have not examined the effect of limited access highways. This study analyzed the impact of interstate highways on the driving times of 204 shoppers at three medium-sized regional shopping centers. Those shoppers indicating usage of interstate highways to reach their shopping destinations were significantly more likely to incur travel times greater than fifteen and twenty minutes than those not using the available interstate roads. In predicting the drawing power of these shopping centers, factors besides mass were found to be useful. These include square footage of shopping goods, stores, and number of parking places.     

An extension of mixed estimation,with an application to forecasting new product growth

This paper extends the mixed estimation technique to handle a case in which the coefficients of a set of linear constraints are known nonlinear functions of an unknown parameter vector for which an extraneous unbiased estimate is available. This novel form of the mixed estimation technique is illustrated by applying it to the Bass innovation/diffusion model of new product growth. It is suggested that this is superior to the traditional method whereby managerial intuition is incorporated into this type of model, and is an attractive alternative to recently-suggested Bayesian methods.I thank an anonymous referee for helpful comments and references.     

L'approccio di B. De Finetti per la riassicurazione individuale proporzionale. Modelli semplificati e considerazioni operative

Viene studiato il problema della determinazione della strategia riassicurativa ottima in caso di riassicurazione individuale proporzionale, secondo l'approccio media-varianza. In particolare si analizzano alcuni modelli semplificati nei quali si raggruppano le polizze di un portafoglio sulla base di certe caratteristiche di omogeneità; ciò consente di ridurre in maniera sensibile la complessità dei calcoli previsti nella procedura generale. Completano il lavoro considerazioni di carattere operativo.

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Summary The optimal reinsurance strategy for the proportional reinsurance problem in a meanvariance framework is investigated. In order to simplify the algorithmic complexity, simple models based on the aggregation of portfolio policies are studied. Some operational remarks are added.