基于熵权模型的烟草企业财务绩效评价研究

企业财务绩效一直是企业关注的重点。文章从财务效率、财务结构、营运能力、盈利能力、偿债能力等方面构建烟草财务绩效评价指：标体系,运用熵权模型对A、B、C、D、E五家烟草企业进行实证研究,并根据所得结论提出了烟草企业提升财务绩效的对策和建议。     

国家知识产权竞争力及其评价指标体系研究

讨论了知识产权竞争力的含义,并分析了知识产权竞争力的组成要素——知识产权资源、知识产权动态能力,在此基础上建立了国家知识产权竞争力评价指标体系。     

劳动力成本上升对中国通货膨胀的影响——基于开放NKPC框架的实证研究

伴随人口红利的逐步消失,劳动力成本的上升将成为中长期趋势,这种变化将对中国物价的形成以及走势产生很大影响。本文通过构建开放新凯恩斯菲利普斯曲线,对影响通胀的各种可能因素进行系统规范的实证研究,结论认为货币扩张、通胀预期对我国通胀有着正向的显著影响,劳动力成本上升已经成为推动我国物价上涨的重要原因。解决中国的通胀问题除了继续加强货币政策调控之外,还需要其他政策的相互配合,多管齐下才能达到抑制通货膨胀的政策目标。     

虚拟现实在职业技术教育中的应用

虚拟现实作为一门崭新的综合性信息处理技术,可以创建虚拟环境下的高级人机交互系统.了解虚拟现实的发展现状、虚拟现实技术在职业技术教育中应用的必要性和存在的问题,使虚拟现实在职业技术教育中尽早得到应用和普及,将对职业技术教育的发展产生广泛的作用和影响.     

科教兴镇战略与科技进步 --以辽宁省建平县哈拉道口镇为例

辽西资源重镇-哈拉道口镇继科技兴国战略之后,提出科教兴镇战略.本文阐述了该镇科教兴镇的现状及存在的问题,大胆提出了在乡镇科技进步中建立科技园区、引进优秀科技人才等对策建议.     

中央与地方财权、事权关系对社会公平影响的实证研究

合理划分政府财权与事权是提高经济运行效率,促进社会公平发展的客观需要,也是在市场经济条件下建立公共财政框架的必然要求。本文通过建立数量控制模型,在明确财政收入、财政支出、国民生产总值三者关系的基础上,分别对中央政府和地方政府收入划分和支出划分对社会公平的影响进行数量分析,并以此为依据,指出了目前政府财权事权划分的不合理之处,提出了一些改革建议。     

Benchmarking:企业经营运作新方法

Benchmarking是国外八十年代发展起来的一种新型经营管理方法 ,正在被世界上越来越多的大公司所采用 ,并在竞争中取得了显著成效。其思想基础、观察角度、基本步骤对我们现有企业的经营运作、摆脱困境都是一个很好的启示     

Transformation and Rebirth of Chinese Brands: A Case From the Hotel Industry

ABSTRACT

Chinese domestic brands have developed rapidly in recent years, and yet few of them have entered global competition as product or service brands brands with exceptions such as Huawei. In addition, the evolution of Chinese brands has hardly been understood or introduced properly by international business educators. In this article, we identify the development patterns of Chinese domestic brands by using a local hotel brand as an example. Particularly, we examine and discuss how a Chinese brand can be established with specific positioning, brand image, and product offering, as well as how the brand can grow by vertical and horizontal extensions based on balancing market opportunities and the brand’s own capabilities. Moreover, we expect this research to facilitate the understanding of Chinese brands among international business education.     

mLearning as a softer visitor management approach for sustainable tourism

With increased visitation to protected natural areas over the last four decades, there is a need for implementation of effective visitor management strategies at these sites to mitigate visitor impacts. This study explores the application of mobile learning (mLearning) in environmental interpretation and visitor education within the context of conservation and sustainable tourism. Specifically, it proposes a conceptual framework for mLearning as a visitor management tool for sustainable tourism. Current developments and innovations in mobile broadband networks, smartphone technology, and mobile software applications present opportunities for the utilization of such mobile-driven applications in interpretive programs to encourage free-choice learning and mindful visitor experiences. If effectively implemented, such interpretive programs and mLearning applications can affect visitor perceptions, attitudes, and future intentions toward conservation and environmental protection.     

A method for reducing information asymmetry in destination–airline relationships

We propose a measure of business risk in air travel demand at the route level that can reduce information asymmetry during route development negotiations between tourism destinations and airlines. Aviation-exposed risk (AER) conveys information about the level of uncertainty with regard to air travel demand from an airline’s perspective. Using AER, tourism destinations and air service development teams can evaluate their risks from the perspective of the airline and its network. From there, an assessment can be made as to the value of air services in certain circumstances, including whether a direct underwrite or risk share between airlines and destinations is viable and necessary. By applying a portfolio analysis to an airline’s network, we find evidence that AER does indeed mimic the actual capacity distribution of the network. This provides support for AER as a useful risk measure to be used in practice.