本土化:品牌经营全球化战略的关键

品牌是企业参与国际市场竞争，进入国际市场的有力武器。实施品牌经营的全球化战略是企业保持竞争优势的正确选择。品牌全球化战略的成功最终基本都体现在本土化策略的实施上，本土化是企业实施品牌经营全球化战略的关键问题。     

The Recognition and Timing of Deferred Tax Liabilities

Abstract:   This paper examines the characteristics of firms that account for deferred tax liabilities related to government investment grants under an extended adoption timing period. Not only the recognition but also the timing decision is associated with changes in future performance and changes in the debt structure. Recognisers outperform non‐recognisers in the future, while early recognition is related to post recognition performance but only for those firms that currently perform well. Changes in the balance sheet structure are also related to both decisions. Firms with recent increases in the debt level tend to postpone recognition, while currently well‐performing firms that increase their future debt level are less likely to recognise deferred taxes.     

基于胜任力结构的企业家才能分析

一、企业家才能的相关理论在西方经济学界,人们认为劳动、资本、土地、企业家才能四部分构成了生产要素,在这四种生产要素中企业家才能则是其灵魂性的要素。企业家才能是指企业领导的经营管理和创新能力,包括创新能力、合作精神、敬业精神、竞争意识、冒险精神、自信、判断能力     

论英美新批评理论中文本的突显

在西方传统诗学中,文本只是作为艺术的载体而具有工具性意义,其自身的本性是隐而不现的。英美新批评理论以文本的研究为中心,对传统文艺批评形态起到了颠覆性作用。文本的突显并不是文艺批评理论发展进程中的偶然现象。该文试图从西方美学发展的时代性及其特定的时代主题出发,探讨文艺批评理论中文本突显的必然性,以此来理解英美新批评理论的现代意义。     

改进会风和文风,中船集团公司召开视频会议通报2001年工作情况部署2002年工作要点——中船集团公司2001年几项主要生产经营指标取得重大突破

在这辞旧迎新,新世纪的第一年即将过去,新的一年就要到来之际,中船集团公司运用现代化信息技术手段——新近建成的数字化视频会议系统,召开了别开生面的一次工作会议。会议通过北京主会场和设在外地的几个分会场,向全集团通报了2001年工作情况,部署了2002年工作要点。这是该集团认真实践“三个代表”的要求,贯彻党的十五届六中全会关于精简会议和文件,改进会风和文风精神而采取的一个实际行动。     

奥运会对举办城市的影响研究

本文结合以往奥运会举办城市的实际,分析举办奥运会对举办城市的影响,既包括经济影响,也包括带来的社会影响。奥运会对举办城市的影响是积极的,但同时也带来一些问题,如何扩大积极影响,解决它所带来的一些问题是北京急需考虑的。     

The biological reserve: The future's last stand

This article addresses the societal and cultural aspects of bioreserves and environmental restoration programmes. It begins with a discussion of bioreserves, then uses the example of a Man and Biosphere (MAB) inspired study of the US Everglades to illustrate how land has been shaped historically by culture and technology. It then demonstrates how current conflicts of values and culture, from both inside and outside the region, from interest groups with both pragmatic and emotional stances, are determining the future of an environment—the Everglades. The article thereby shows how human values and perceptions impact on the development of a sustainable Everglades, using the findings of surveys and public meetings to highlight the interests of the competing communities, ethnic and interest groups involved. If bioreserves are to survive they cannot become alienated from the people in the regions in which they are located.     

Operational Research and the environment

The discipline of Operational Research (OR) is primarily concerned with improving the effectiveness and efficiency of decision processes. These processes take place everywhere in society: industry, banking, agriculture, government, politics. Frequent use of mathematical optimization models is typical of OR. Since the early '80s these models are increasingly packaged in a user-friendly way, as Decision Support Systems. In the following we will illustrate how OR can be used to describe and solve a number of environmental problems.     

Trade uncertainty and the two-step procedure: The choice of numeraire and exact indexation

Summary In a small open economy it is optimal to first maximize national income and second choose the best consumption point.The same two-step procedure under (quantitative) uncertainty is suboptimal if one of the goods is used as numéraire. Optimality is restored however, if nominal prices are deflated by the exact price index. Hence there is equivalence between the appropriate two-step procedure and the introduction of a stock market under uncertainty (Diamond 1967) under ideal circumstances.I would like to thank, without implicating, Peter van Bergeijk, Steven Brakman, Willem Buiter, Richard Gigengack, Jean-Marie, Viaene, Casper de Vries and an anonymous referee for useful comments and Angelique van Haasteren and Martijn Herrmann for graphical assistance.