Consumers’ Sensorical Product Evaluation and Perception

The aim of the research was to determine consumer perceptions of meat products regarding their origin and the potential impact of their origin on the sensory evaluation of other meat properties. Data were collected during the experiment. By testing the correlation model with multiple analyses of variance for repeated measures, it was determined that there was a statistically significant correlation between the factors. The important contribution of the research is the surveyed issue and the approach to researching the impact of product origin on scientific field of marketing and field of consumer behavior. The research represents a deeper investigation of impact of country-of-origin (COO) on consumer perceptions. An integrated approach to the research of the impact of meat origin was chosen to form interlinks between meat origin and its other sensorical properties.     

皮革是绅士最好的朋友

Blancpain宝珀 五十噚xBathyscaphe 潜水表 2013新款腕表承袭了早期款式的众多元素.时计整体轮廓延续了先前款式清晰明朗的风格,指针也采用旧版时计的传统式样.表圈亦保留了原版Bathyscaphe款式的设计特色,晶莹闪亮的荧光标点确保了潜水计时信息在任何环境下的可读性.新款五十噚xBathyscaphe潜水表在致敬辉煌传统的同时,采用了硅质游丝以加强机芯的精准度,透过蓝宝石水晶表背可将其风采尽收眼底,且具有抗腐蚀功能和极强的耐磨损、抗老化特性.宝珀的另一大创新之举则为液态金属.这一非晶态金属合金可以防止任何形变,确保与陶瓷内圈的完美贴合.两种材质均坚实耐用,显著提升了表圈的抗划及抗刮特性.新款五十噚xBathyscaphe潜水表防水可达30巴,相当于约300米的深度.三环北约(NATO)军用表带,尺寸宽大.     

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

We examine whether phonetic symbolism effects are conditional on the development of phonological awareness (an ability to recognize sounds in words). Further, we introduce sublexical priming as a means to enhance phonetic symbolism effects. Across four experiments, we demonstrate that product evaluations, consistent with phonetic symbolism theory, are more (less) likely when a child is older (younger). Specifically, older children who can recognize sounds in words perceive back vowel brand names (e.g., Vopoz) as slower, heavier, larger, smoother, creamier, chewier, and thicker than brand names with front vowel sounds (e.g., Vipiz). In addition, we show that phonetic symbolism effects manifest when younger children (low in phonological awareness) are primed to focus on parts of a word/s, which we term sublexical priming. We present embedded tasks and chunking of brand names as strategic communication techniques that can be implemented as sublexical primes to enhance phonetic symbolism effects in younger children.