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121.
Research demonstrates that brands can influence children’s food preferences and potentially contribute to unhealthy consumption patterns. This article extends this line of research by investigating the complex and interacting effects of food brand marketing on experienced taste. The empirical field in a remote Russian town enabled the assessment of branding effects when entering a newly established market. Examining the combination of various advertisement features with emotional brand elicitation, we derive hypotheses about the interplay of brands and advertisement components linked to the perceived taste of a fast food meal. In Novosibirsk, Russia, 778 children and adolescents aged 10–18 years were exposed to fast food advertisements with real and imaginary brand logos and varying advertising claims. The advertisements consisted of a warning, an exaggerated credence claim, or both. A subsequently offered fast food meal—a portion of French fries—was experimentally varied and prepared to be either healthier but less tasty and unsalted, or less healthy but tastier and salted. The findings verify strong and positive brand effects on children’s taste satisfaction. Warnings in advertisements “worked” only for novel fast food brands by negatively affecting taste satisfaction, but increased taste satisfaction when applied in advertisements for established brands. Single credence claims did not improve the taste experience, but counteracted the negative effects of warnings for novel brands. Finally, the established brand influenced taste satisfaction positively when the fries were saltier. The findings reveal various opportunities for fast food marketing to artificially create taste satisfaction for potentially unhealthy food. Public health strategies that focus on advertising claim restrictions should be reconsidered in the context of possible evasion strategies of the food industry and counter‐effects of warnings among strong fast food brands. 相似文献
122.
This study analyzes the complementarities between technological and organizational capital within enterprises. Different components of technological and organizational capital exert distinct—and often opposed—forces on each other. Our empirical results show that greater employee voice promotes firm productivity when combined with information technology, but harms firm productivity when combined with communication technology. On the other hand, flexible work design is positively associated with communication technology and negatively associated with information technology. 相似文献
123.
Wirtschaftsdienst - Hoffnungsträger zur Überwindung der Corona-Pandemie sind die potentiellen Impfstoffe. Um die Pandemie zu beenden, wäre ein weltweiter Einsatz dieser Impfstoffe... 相似文献
124.
Although there are several policies for promoting green vehicles, green vehicles have yet to penetrate the market to the extent desired. To attain the goal, a complete understanding of consumers’ preferences of green vehicles is essential. This paper proposes and specifies the fuel-type choice models among conventional gasoline vehicles, hybrid electric vehicles, plug-in hybrid electric vehicles, and electric vehicles by vehicle size using the stated preferences data collected in Seoul, Korea. The results highlight the need to accommodate the correlation between similar alternatives and the unobserved heterogeneity within the context of choosing a green vehicle. The choice probabilities of green vehicles are affected by the relative impacts of the vehicles’ attributes and socio-demographic variables, and both of these variables are affected by the sizes of the vehicles. For compact size and mid-size vehicles, the effects of operating costs were less than those of purchase prices; however, for the subcompact vehicles, the effects of operating cost were greater than those of purchase price. The parameter of operating costs was not statistically significant in the full-size model. With respect to electric vehicles, the availability of fuel stations would be more important in Seoul than in the U.S. These results can also be useful for policy makers in that they provide information about the impact of green vehicles’ attributes on the choice probabilities of green vehicles. 相似文献
125.
Myung Ja Kim James F. Petrick Sabena S. Hahn 《Journal of Travel & Tourism Marketing》2018,35(8):1027-1042
ABSTRACTThis study developed and tested a theoretical framework of event quality, motivation, value, and destination image in order to investigate visitors’ behavioral intentions to revisit an international event, along with the moderating role of attachment avoidance. Results revealed that the relationships among event quality, motivation, value, image, and behavioral intentions were highly significant. Attachment avoidance was additionally found to moderate the relationships between quality and value, motivation and value, value and destination image, and value and behavioral intentions. Findings further provide specific implications for both theoretical insight and marketing practice in the context of annual and international events. 相似文献
126.
We evaluate standard assumptions in the estimation of dynamic oligopoly models with laboratory data. Using an entry/exit game, we estimate structural parameters under the assumption that the data are generated by a Markov-perfect equilibrium and subsequently predict counterfactual behavior. If behavior was collusive, however, the assumption would be violated and one would mispredict counterfactuals. The laboratory allows us to compare predicted behavior to true counterfactuals implemented as treatments. Our main finding is that prediction errors due to collusion are modest in size. We also document a different deviation from equilibrium behavior (inertia) that can lead to large prediction errors. 相似文献
127.
Tobias Henschen 《Journal of Economic Methodology》2018,25(1):1-20
The paper aims to develop an adequate account of macroeconomic causality. It discusses the definition that is central to Woodward’s interventionist account and the definitions that can be extracted from Hoover’s remarks on privileged parameterization and from the potential outcome approach that Angrist and Kuersteiner have introduced into macroeconomics more recently. The definition to be defended can be regarded as the gist that is common to all three definitions when they are relieved of overly restrictive conditions. It says (roughly) that X causes Y if and only if there is a possible intervention on X that changes Y, where X and Y stand for macroeconomic aggregates, where an intervention is understood as a manipulation of an intervention variable I that satisfies conditions requiring that I be a cause of X, and that there be no confounders of X and Y, and where an intervention variable is either a variable or a parameter. 相似文献
128.
Mit dem Paradigmenwechsel im Internet hin zu partizipativ angelegten Internetangeboten ergeben sich neue Chancen für eine
bedürfnisgerichtete Marktforschung. Die Analyse der intrinsisch motivierten Beitr?ge von Verbrauchern in Blogs und Communities
erlaubt einen neuen Zugang zu den tats?chlichen Episoden und Ritualen im t?glichen Leben der Kunden. So ergibt sich die M?glichkeit
einer „netnografischen“ Identifikation von latenten Bedürfnissen. Eine systematische Herangehensweise liefert authentische
Customer Insights. 相似文献
129.
This paper is inspired by two papers of Riegel who proposed to consider the paid and incurred loss development of the individual claims and to use a filter in order to separate small and large claims and to construct loss development squares for the paid or incurred small or large claims and for the numbers of large claims. We show that such loss development squares can be constructed from collective models for the accident years. Moreover, under certain assumptions on these collective models, we show that a development pattern exists for each of these loss development squares, which implies that various methods of loss reserving can be used for prediction and that the chain ladder method is a natural method for the prediction of future numbers of large claims. 相似文献
130.
Managing the tension between performance and people is at the heart of the CEO's job. But CEOs under fierce pressure from capital markets often focus solely on the shareholder, which can lead to employee disenchantment. Others put so much stock in their firms' heritage that they don't notice as their organizations slide into complacency. Some leaders, though, manage to avoid those traps and create high-commitment, high-performance (HCHP) companies. The authors' in-depth research of HCHP CEOs reveals several shared traits: These CEOs earn the trust of their organizations through their openness to the unvarnished truth. They are deeply engaged with their people, and their exchanges are direct and personal. They mobilize employees around a focused agenda, concentrating on only one or two initiatives. And they work to build collective leadership capabilities. These leaders also forge an emotionally resonant shared purpose across their companies. That consists of a three-part promise: The company will help employees build a better world and deliver performance they can be proud of, and will provide an environment in which they can grow. HCHP CEOs approach finding a firm's moral and strategic center in a competitive market as a calling, not an engineering problem. They drive their firms to be strongly market focused while at the same time reinforcing their firms' core values. They are committed to short-term performance while also investing in long-term leadership and organizational capabilities. By refusing to compromise on any of these terms, they build great companies. 相似文献