Brand Attachment and Consumer Emotional Response to Unethical Firm Behavior

Attaching consumers to a brand is a cornerstone of relationship marketing as attachment increases loyalty. This research investigates another possible benefit of attachment, its potential and limits for shielding brands from firms’ ethical missteps. Merging motivated reasoning and attachment theories, two studies focus on how brand attachment influences consumer judgments of firm ethics and the emotional and behavioral consequences developing from those. A field study indicates that attachment attenuates judgments of unethical behavior, contributes to emotional ambivalence, and affects purchase intentions. A subsequent experiment corroborates these findings and shows that the buffering role of attachment is limited to conditions when the information about firm ethics is moderately rather than extremely negative. Implications focus on advancing research on ethics and emotional ambivalence in consumer brand relationships and on managerial implications.     

Exploring the landscape of wind farm developments; local area characteristics and planning process outcomes in rural England

Despite broad public support for wind energy in principle, windfarm developments are often met with local opposition. There is theoretical, case-based and anecdotal evidence to suggest that ‘the local’ is relevant for planning process outcomes, but the nature and extent of this relevance is not so clear. We embark on an initial exploration of local factors that, on aggregate, may be of relevance to planning outcomes of proposed windfarms in rural England. Applying a broad scanning approach we use an existing small area GIS dataset of 117 variables related to education, health, demography, employment and housing. We identify a number of strong associations, and discuss to what extent these make sense in the light of existing literature on environmental equity and social capital, or throw up questions for further study. Notwithstanding the methodological caveats of this explorative study, and the scope for more in-depth analysis, our findings suggests that beyond the myriad of individual planning cases, the emerging landscape of wind energy development in England is markedly uneven, and sometimes inequitable. Evidence of the latter emerges notably through the strong significance of local democratic deficit (i.e. low voter turn-out) as a predictor of a ‘positive’ planning outcome for windfarms and the further strengthening of predictive associations at the appeal stage.     

Emerging risk of autoignition and fire in underground coal storage

The risk and prevention of autoignition in underground coal storage facilities are reviewed in the light of the recent incidents of smouldering fires. Also, the opportunities are considered on the efficiency of the alternatives to prevent and extinguish closed-space fires. The complexities in avoiding and extinguishing underground fires are highlighted in the case example, describing the observations and outcome of a smouldering coal fire in the storage. The principles of self-heating and most critical factors in spontaneous combustion such as the condition and quality of coal are fairly well known, but usually only provide partial help in fire prevention. The documented cases and the case example suggest that nitrogen injection can be useful for extinguishing controllable fires. Three-phase foams and oxygen-displacing exhaust gases appear preferable against uncontrolled fires, particularly if access to the fire area is limited or impossible. Otherwise, efficient fire extinction during power plant operation can be challenging, as any air ingress tends to feed the fire and results in losses of the extinguishing agent and the heating value of coal. Methods and indicators for detecting and predicting the ignition are discussed, and improvements are suggested to enhance the storage and plant availability.     

Adäquate Wundauflagen

Wundumgebung und Wundauflagen - Die wundumgebende Haut, sofern sie intakt ist, hat eigentlich keinen direkten Einfluss auf die Wundheilung, da aber die Wundauflagen oder der Sekund?rverband auf der wundumgebenden Haut fixiert wird, ist die Beurteilung und Schutz dieser Hautareale für die Wundheilung von Bedeutung.