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21.
Die Entwicklungen im Rahmen der Informations- und Kommunikationstechnologien haben die Ausbreitung des Multi-Channel-Managements (MCM)1 vorangetrieben. Dabei werden die Kan?le jedoch h?ufig nicht koordiniert eingesetzt (vgl. Sch?gel/Sauer 2002, S. 26). Für das Markenmanagement kann dies negative Folgen haben, denn nur über eine konsistente und kontinuierliche Vermittlung der einzelnen Komponenten einer Marke2 an allen Brand Touch Points kann eine stabile und langfristig tragf?hige Marke-Kunden-Beziehung aufgebaut werden (vgl. Burmann/Meffert 2005, S. 67). Im Folgenden sollen die Chancen und Risiken eines Multi-Channel-Managements bei Premiummarken genauer betrachtet werden.  相似文献   
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We investigate in a laboratory experiment whether procedural fairness concerns affect how well individuals are able to solve a coordination problem in a two-player Volunteer’s Dilemma. Subjects receive external action recommendations, either to volunteer or to abstain from it, in order to facilitate coordination and improve efficiency. We manipulate the fairness of the recommendation procedure by varying the probabilities of receiving the disadvantageous recommendation to volunteer between players. We find evidence that while recommendations improve overall efficiency regardless of their implications for expected payoffs, there are behavioural asymmetries depending on the recommendation: advantageous recommendations are followed less frequently than disadvantageous ones and beliefs about others’ actions are more pessimistic in the treatment with recommendations inducing unequal expected payoffs.  相似文献   
24.
The Renewable Energies Act (Erneuerbare–Energien–Gesetz – EEG) is the German governments main instrument for implementing the energy objectives of its sustainability strategy. Is the EEG really an adequate instrument for this purpose? Does it consider both effectiveness and efficiency? Are the different aspects of sustainability evenly addressed? What possible alternatives are there regarding changes towards other promotional systems or shifting from a national to a European framework?

Verena Leïla Holzer, Research Assistant, Department of Economic Policy, University of Potsdam, Germany.  相似文献   
25.
Zusammenfassung  New Green, ?ko-Chic, Greentainment: Die ?kologiedebatte produziert unaufh?rlich Trends. Mit dem Wissen um die Endlichkeit fossiler Ressourcen ist die Automobilindustrie st?rker denn je gefordert, ?kologisch bewusst zu agieren. Umweltbewusstes Handeln ist dabei nicht nur eine Frage der Haltung, sondern auch der Zukunftssicherung. Es müssen Produkte für eine nachhaltige Mobilit?t entwickelt und der Dialog mit relevanten Anspruchsgruppen und Kunden geführt werden. Communities bieten für einen solchen Dialog eine Plattform, wie das Beispiel der BMW Group zeigt.  相似文献   
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Confessions after failures are socially desirable. However, confessions also bear the risk of punishment. In a laboratory experiment I examine how confessions work. I analyze whether the willingness to punish harmful failures depends on how the harmed party has learned about the outcome. The harmed party can learn about the outcome via random detection or self-report by the performer. There are two major findings: first, confessions are a powerful instrument: punishment for confessed failures is less likely than for randomly detected failures. Second, confessions are much more likely to occur if there is no punishment.  相似文献   
27.
There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one hand, consumers demand more and more CSR information from corporations. On the other hand, research indicates a considerable gap between consumers’ apparent interest in CSR and the limited role of CSR in purchase behavior. This article attempts to shed light on this paradox by drawing on qualitative data from in-depth interviews. The findings show that the evaluation of CSR initiatives is a complex and hierarchically structured process, during which consumers distinguish between core, central, and peripheral factors. This article describes these factors in detail and explains the complexity of consumers’ assessment of CSR. These insights then serve as a basis for discussing the theoretical and managerial implications of the research findings. To this end, the article contributes to a better understanding of the role of CSR in consumption decisions.  相似文献   
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Corporate fraud typically involves deceptive financial statements that are harmful for some stakeholders. We analyze how preferences for honesty and economic fairness shape the punishment of such untruthful statements. Our laboratory experiment disentangles the crucial confound that, for deceptive financial statements, larger deviations from the truth imply both a stronger violation of the honesty norm and an increase in economic harm. Our study measures how people punish increased dishonesty controlling for the corresponding economic harm. We find that punishment increases with the size of the lie. This behavioral pattern is driven by people who are honest themselves. Our results suggest that popular demand for punitive measures in case of financial scandals reflects a genuine interest in the enforcement of social norms.  相似文献   
29.
The focus of this paper is on analyzing how consumer evaluations of brand extensions with a moderate or poor fit to the core brand can be enhanced using advertising cues such as a fit prime and advertisement elements that are typically associated with the core brand. The results of the empirical study show that using a fit prime in advertisements is beneficial for moderately fitting brand extensions, but disadvantageous for poorly fitting extensions. Moreover, the results show that advertisement elements that are typically associated with the core brand can build links between the extension and the core brand and thus enhance the perceived fit. These findings imply that the options for extending a brand should not be considered as limited to product categories similar to the category of the core product because perceived fit can be influenced by communication. © 2011 Wiley Periodicals, Inc.  相似文献   
30.
The aim of this study was to explore the opportunities and challenges of female cleaners with regard to participation in leisure time physical activity (LTPA). We gained information about their everyday lives via semi-structured interviews with 25 women, most of them from rural Turkey. Drawing on the relevant literature on women’s work–life balance and (migrant) women’s participation in LTPA, we approached their work and leisure from an intersectionality perspective and explored if and how female cleaners engaged in LTPA and which constraints impeded their involvement. The interviewees’ narratives revealed that their everyday lives as unskilled migrant workers had a decisive influence on their opportunities of engaging in LTPA: most women struggled with the demands of a physically exhausting job and an extensive ‘second shift’ at home and therefore had great difficulty finding the time and energy to exercise. However, previous experience of LTPA seemed to have a decisive influence on their current LTPA practices.  相似文献   
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