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71.
Warren A. French Jan W. Henkel John S. Kanet John B. Ford 《Industrial Marketing Management》1985,14(4):283-288
This article examines the post purchase Parts servicing of Machine Tools. Survey results outline the policies and criteria that influence the degree to which replacement parts will be provided for old machines. The survey indicates that the policies of some American manufacturers leave service gaps that can be exploited by foreign as well as domestic competitors. 相似文献
72.
73.
Identifying peer mentors in the sales force: An exploratory investigation of willingness and ability
Ellen Bolman Pullins Leslie M. Fine Wendy L. Warren 《Journal of the Academy of Marketing Science》1996,24(2):125-136
There has been a high level of interest in the sales management practitioner literature in mentoring, but very little is known
about peer mentoring relationships between more experienced and less experienced salespeople. Sales organizations that wish
to initiate or encourage peer mentoring relationships must identify those salespeople who are both able and willing to mentor
less experienced salespeople. The results of an exploratory study to identify mentors in an industrial sales force are reported.
The authors find that job experience, job satisfaction, a measure of interpersonal competence, and role conflict are associated
with willingness to mentor; interpersonal competence and role conflict are associated with ability to mentor. Results are
discussed and opportunities for future research are offered.
She received her M.S. from Ohio State University and her M.B.A. from Wright State University. She has experience in personnel
training with an industrial sales organization. Her research interests are in the areas of salesperson communication competence,
buyer-seller interactions, and buyer-seller negotiation. Her research has been published in various conference proceedings.
She received her Ph.D. from University of Tennessee. She has experience in industrial sales and sales management. Her research
interests are in the area of buyer-seller interactions and managing sales relationships. Her research has been published inJournal of Personal Selling and Sales Management, Journal of Consumer Psychology, and various conference proceedings.
Wendy L. Warren is in management at Wal-Mart Stores, Inc., and has experience in new product development. She received her M.S. from Ohio
State University. Her research has been published inJournal of Consumer Research. 相似文献
74.
A COMPARATIVE ANALYSIS OF STRATEGIC DECISIONS 总被引:1,自引:0,他引:1
This study examines the process of upward influence in a variety of strategic decisions. The study provides a list of categories and supporting data for the agents, methods, perceived outcomes, and perceived causes of success and failure of upward influence interactions that impact upon the strategic decision-making process in organizations. The results suggest that: (a) middle-level managers (MLMs) deal directly with their superiors and use rational or persuasive arguments in their upward influence interactions in strategic decisions; (2) MLMs are very successful in their influence interactions and attribute their successes to internal causes; (3) MLMs and their superiors view the influence episode similarly; and (4) upward influence activity in strategic decisions is quite similar to upward influence activity in non-strategic decisions. The study also examines individual and organizational factors that are associated with success and failure in influence activity in strategic decision-making. 相似文献
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76.
With a limited supply of just one marketable resource, that of time, television commercial rates have to be set with a high degree of care. Under constantly changing conditions of demand and competitive intensity a station's profits can be impaired by under pricing as well as by overpricing its inventory of available time. This article, as the first in a two part series, describes the process that stations follow to set the most profitable of rates with a minimum of risk. In a sequel article to be published in the next issue of the Journal of Advertising suggestions are made to advertisers for creating time purchase strategies under different demand and competitive situations. 相似文献
77.
This paper has three main objectives: firstly, to provide quantitative information on the potential greenhouse gas and air pollutant emissions reductions resulting from a number of future road transport scenarios; secondly, to illustrate the emission reduction measures available to local transport planners; and thirdly, to highlight the potential for these measures to be integrated into strategies that deliver other transport priorities. The results are drawn from a case study of Norfolk in the UK. We conclude that while technology can play a large part in reducing emissions of air pollutants, demand management is crucial to the delivery of long term greenhouse gas emission reduction and ultimately of air pollutant emissions too. 相似文献
78.
Patrick L. Warren 《The Rand journal of economics》2014,45(2):395-421
This article estimates the causal effect of retirement‐induced workload spikes on the selection of procurement terms. In a sample of 150,000 contracts from 85 procurement offices over 11 years, increases in workload decrease reliance on competitive acquisition procedures, decrease reliance on firm‐fixed‐price contracts, increase risk of renegotiation, and increase costs. These estimates are consistent with a model of endogenously incomplete contracting. The US federal government has experienced exceptional growth in acquisitions contracting over the past decade but limited growth in acquisitions manpower. This article provides some of the facts necessary to evaluate the consequences of these shifts. 相似文献
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