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81.
Wie Entscheidungstr?ger im B2C und B2B den Marktbearbeitungs-Mix im dynamischen Umfeld ganzheitlich effizient und effektiv
steuern k?nnen, um Investitionen im Markt- und Markenmanagement zu optimieren, erl?utert dieser Beitrag. Zentral ist die Messbarkeit
der kundenseitigen Wirkung von Touchpoints zur Bestimmung des optimalen Marktbearbeitungs-Mix sowie zur Maximierung des ROI. 相似文献
82.
Friederike Vinzenz Julianna Priskin Werner Wirth Sindhuri Ponnapureddy Timo Ohnmacht 《Journal of Sustainable Tourism》2013,21(11):1663-1685
AbstractMarketing for sustainable tourism primarily attracts customers with a biospheric–altruistic value orientation. To reach a broader consumer group and also persuade people with a self-enhancement orientation to book sustainable hotels, the effectiveness of three different communication styles (emotionality levels, amount of sustainability information and inclusion of a label) is investigated, considering the consumer’s value orientation. An experiment with 337 participants was conducted to analyze the effects of communication on consumer perceptions of well-being and credibility. Multigroup structural equation modeling was used to compare the impacts of communication style on participant’s attitude toward booking a sustainable hotel, mediated by well-being and credibility. The results highlight significantly different communication effects among the two contrasting target groups. Consumers who are highly interested in sustainability (biospheric–altruistic value orientation) are persuaded by messages that include details about the hotel’s sustainability performance, in order to increase the social–environmental well-being, whereas for customers who are less interested in sustainability (self-enhancement value orientation), a self-referential emotionally communication is essential, as it increases the emotional well-being. Inconsistent findings regarding the role of communication in raising the perception of credibility were obtained. 相似文献
83.
84.
We introduce the concept of ‘individual action propensity’ to examine the approach of individuals towards solving situations for which they lack knowledge and/or experience about what to do. We focus on a naturally contrasting pair of responses: ‘thinking before acting’ or ‘acting before thinking’, and associate low action propensity with thinking one's way into understanding how to act, and high action propensity with acting one's way into understanding such situations. We build on regulatory mode theory – with its dimensions of locomotion and assessment and the trade‐off between speed and accuracy – to examine individual characteristics as predictors of individual action propensity. We find that individual action propensity is associated with being a woman, having fewer years of formal education, not relying on help‐seeking behaviours, and having a positive attitude towards spontaneity. Our findings shed light on why individuals take action, or not, and provide implications for research on organizational action propensity. 相似文献
85.
Zusammenfassung Zur überwindung der aktuellen Krise wird nicht nur in Deutschland das Instrument der Kurzarbeit verwendet. Es ist in Deutschland
im Vergleich zu anderen L?ndern jedoch sehr gro?zügig gestaltet und wurde kürzlich sogar noch ausgeweitet. Damit besteht die
Gefahr, dass nicht nur — wie beabsichtigt — bei einem vorübergehenden Arbeitsausfall Entlassungen verhindert werden, sondern
notwendige strukturelle Anpassungen verz?gert werden. Wie ist die Ausgestaltung der deutschen Kurzarbeit zu bewerten?
Dr. Werner Eichhorst, 40, ist stellvertretender Direktor am Institut zur Zukunft der Arbeit, IZA in Bonn; Paul Marx, 26, Dipl.-Politologe,
ist dort als Doktorand t?tig.
Erweiterte und aktualisierte Fassung von W. Eichhorst, P. Marx: Le ch?mage partiel, ammortisateur social de la crise?, in:
Regards sur l’Economie Allemande, H. 90, S. 23–30. 相似文献
86.
Werner Schell 《Heilberufe》2009,61(7):46-47
Station?re Krankenhausbehandlung - Nicht immer sind sich die Sozialgerichte einig, wenn es um die Kostenübernahme einer Krankenhausbehandlung
geht. In einem strittigen Fall wurde daher der Gro?e Senat des Bundessozialgerichts angerufen. 相似文献
87.
Werner Schell 《Heilberufe》2009,61(12):50-51
Verletzung der Obhutspflichten - Sturze sind bei Heimbewohnern ein haufiger
Grund fur Haftungsklagen. Zeigt sich, dass die Sorgfaltspflichten verletzt wurden, kommt
die Einrichtung um Schadenersatzzahlungen meist nicht herum. 相似文献
88.
89.
Werner Reinartz Michael Haenlein Jrg Henseler 《International Journal of Research in Marketing》2009,26(4):332-344
Variance-based SEM, also known under the term partial least squares (PLS) analysis, is an approach that has gained increasing interest among marketing researchers in recent years. During the last 25 years, more than 30 articles have been published in leading marketing journals that have applied this approach instead of the more traditional alternative of covariance-based SEM (CBSEM). However, although an analysis of these previous publications shows that there seems to be at least an implicit agreement about the factors that should drive the choice between PLS analysis and CBSEM, no research has until now empirically compared the performance of these approaches given a set of different conditions. Our study addresses this open question by conducting a large-scale Monte-Carlo simulation. We show that justifying the choice of PLS due to a lack of assumptions regarding indicator distribution and measurement scale is often inappropriate, as CBSEM proves extremely robust with respect to violations of its underlying distributional assumptions. Additionally, CBSEM clearly outperforms PLS in terms of parameter consistency and is preferable in terms of parameter accuracy as long as the sample size exceeds a certain threshold (250 observations). Nevertheless, PLS analysis should be preferred when the emphasis is on prediction and theory development, as the statistical power of PLS is always larger than or equal to that of CBSEM; already, 100 observations can be sufficient to achieve acceptable levels of statistical power given a certain quality of the measurement model. 相似文献
90.
Summary. Price bubbles in an Arrow-Debreu equilibrium in an infinite-time economy are a manifestation of lack of countable additivity of valuation of assets. In contrast, the known examples of price bubbles in a sequential equilibrium in infinite time cannot be attributed to the lack of countable additivity of valuation. In this paper we develop a theory of valuation of assets in sequential markets (with no uncertainty) and study the nature of price bubbles in light of this theory. We define a payoff pricing operator that maps a sequence of payoffs to the minimum cost of an asset holding strategy that generates it. We show that the payoff pricing functional is linear and countably additive on the set of positive payoffs if and only if there is no Ponzi scheme, provided that there is no restriction on long positions in the assets. In the known examples of equilibrium price bubbles in sequential markets valuation is linear and countably additive. The presence of a price bubble means that the dividends of an asset can be purchased in sequential markets at a cost lower than the asset's price. We present further examples of equilibrium price bubbles in which valuation is nonlinear, or linear but not countably additive. 相似文献