Selecting Pesticides and Nonchemical Alternatives: Green Thumbs' Rules of Thumb Decision Tools

This study of a sample of home gardeners indicates that rules of thumb, or heuristics, are used to select between chemical pesticides and nonchemical alternatives. Such rules of thumb serve to simplify otherwise complicated choice decisions. Heuristics commonly used to choose pesticides include how safe, effective, efficacious, and economical they are, whereas for alternative products consumers more often take into account convenience, efficiency, competency, and handiness. Generally, in an overall ranking of 24 individual choice attributes, pesticies rank low on these attributes where alternatives rank high and vice versa. Gender, age, and years using pesticides are significantly correlated with pesticide selection.     

Investigation of the Effects of Disclosure Statements in Rental Car Advertisements

State attorneys general recently proposed mandatory disclosures for rental car advertising. This study investigates the effects of alternate disclosure statements on consumers' beliefs. The results suggest that a shorter disclosure statement may be as effective as the one proposed.     

Crowding standards at Petra Archaeological Park: a comparative study of McKercher's five types of heritage tourists

To achieve sustainability in heritage tourism, tourists should be placed at the heart of the management and planning processes. Indicators and standards-based frameworks were developed in the field of outdoor recreation management to manage and measure crowding and other problematic issues in parks and related areas. Using normative theory and visual research methods, this article aims to examine crowding standards of tourists at Petra Archaeological Park, and compare these standards between the types of heritage tourists suggested by a model developed by Bob McKercher. Results showed that tourists’ acceptability levels go down with an increasing number of tourists, and tourists who are highly motivated to visit heritage sites (i.e. purposeful and sightseeing heritage tourists) had the most restrictive acceptable number of tourists at the park. The normative standards formulated in this article provided a guidance to manage crowding at Petra.     

Examining the efficacy of self-classification approach in segmenting special-interest tourists: food tourism case

Self-classification is used as an a priori approach to tourist typology and market segmentation. However, skepticism still surrounds its ability to incorporate the multidimensionality of tourist behavior. This study seeks to empirically verify the efficacy of a single-item self-classification approach. The robustness of this self-classification measure is examined by comparing it to a data-driven multidimensional psychographic approach in terms of its ability to predict the behaviors of tourists toward food-related destination consumption. Results suggest that the single-item self-classification approach performs equally well as the psychographic approach in segmenting food-related consumption behaviors. The implications and limitations of this study are also discussed.     

A Segmentation of Volunteers at the 2013 Austin City Limits Music Festival: Insights and Future Directions

Volunteers at music festivals play a critical role in festival operation and success. As the music festival industry continues to grow, the ability for these large productions to effectively execute a large volunteer program is augmented. Volunteers from the 2013 Austin City Limits Music Festival were surveyed in regards to their self-image congruency, motivation, satisfaction, and intent to return as a volunteer at the festival. Analysis resulted in three distinct segments which has significant practical implications for festival management. Academic implications exist with the addition of self-image congruency and further discovery of volunteers in the festival and event industry.