Understanding the influences of story elements in service businesses

With the advances of the roles of business stories in marketing, two issues remain unclear: How do consumers evaluate story elements on services? Do usefulness and affect mediate the relationships between business story elements and brand attitude in services? Therefore, to answer these questions, this study conducted between-subjects experiments to investigate the roles of business story elements, usefulness, and affect in financial and restaurants services. The results indicate that the elements of authenticity, reversal, and humor are generally useful in engaging consumers’ usefulness and affect; besides, conciseness is useful in engaging consumers’ usefulness but is not for affect and brand attitude; finally, usefulness and affect are mediators of the relationship between business story elements and brand attitude. These findings provide a framework to design business story and investigate the mediation of usefulness and affect on the relationship between business story elements and brand attitude for services and practitioners.     

Income growth,redistribution, and subjective well-being in Taiwan – a simulation study

This study simulates different income growth and income distribution scenarios in Taiwan in 2001, and examines how social happiness and people's happiness at different income levels change. Without taking downward comparison into consideration, the simulation supports income redistribution in favour of the poor. When the downward comparison is taken into consideration, the simulation does not support any kind of income redistribution. The present study investigates the relationship between income inequality and subjective well-being, and shows that a change in the Gini index can be interpreted in terms of a shift in revealed subjective well-being.     

THE DETERMINANTS OF PRICE IN ONLINE AUCTIONS: MORE EVIDENCE FROM QUANTILE REGRESSION

This study explores how seller reputations affect auction prices and concludes that earlier findings may be biased due to the misspecification of seller reputation. This paper contributes to the literature by offering significant empirical evidence using Taiwanese internet auction data. Our study reveals that the influence of seller reputations on auction prices is significant, irrespective of the assumptions of linear or non‐linear relationships with price. However, failure to consider the non‐linear setting of seller reputation leads us to underestimate the impact of reputation when the seller's reputation score is low, but overestimates it when the seller's reputation becomes high. Using quantile regression, this study finds evidence of considerable differences in their impact on auction prices that are dependent on the distribution of price levels.     

Go green: how to influence the perceived effectiveness of a green product?

Across two studies, this research elucidates on which green messages in advertising are most effective in influencing the perceived effectiveness of green products by examining the moderating role of environmental consciousness. This study further considers a mechanism underlying the interaction between green messages and environmental consciousness on brand attitude with the perceived effectiveness of green products. The results show that when environmentally conscious individuals are exposed to abstract and distant temporal messages, they will report greater perceptions of a green product's effectiveness and brand attitude than for concrete and proximal temporal messages. In contrast, less environmentally conscious respondents will not have different responses to the abstract/concrete and distant/proximal temporal messages. Furthermore, the perceived effectiveness of a green product mediates the interaction between green messages and environmental consciousness for predicting brand attitudes. With an understanding of how environmentally conscious individuals evaluate green advertising, marketers can better understand how to promote their green products more effectively.     

Hostile Attribution Bias and Negative Reciprocity Beliefs Exacerbate Incivility’s Effects on Interpersonal Deviance

The purpose of this study was to examine the moderating roles of hostile attribution bias and negative reciprocity beliefs in the relationship between workplace incivility, as perceived by employees, and their interpersonal deviance. Data were collected using a three-wave survey research design. Participants included 233 employees from a large manufacturing company in China. Hierarchical regression analyses were used to test the hypothesized relationships. Our study revealed that hostile attribution bias and negative reciprocity beliefs strengthened the positive relationship between workplace incivility and interpersonal deviance. This relationship was the most positive when both hostile attribution bias and negative reciprocity beliefs were high. The findings provided evidence that directing employees to depress hostile attribution bias and negative reciprocity beliefs may attenuate the effects of workplace incivility on interpersonal deviance. Implications for theory, research, and management practice are discussed.     

Psychological ownership and organizational optimism amid China's corporate transformation: effects of an employee ownership scheme and a management-dominated board

Ownership reform was introduced to Chinese state-owned enterprises in the early 1990s, to allow employees to own a share of their enterprises and to bring changes to the underlying structure of governance. However, effectiveness of this reform has yet to be ascertained. This study examines the effects of the new employee stock ownership scheme and board compositions on the attitudes employees hold towards their jobs and organizations, as well as their perceptions of ownership. We developed a theoretical model on how participation in a stock ownership scheme (an employee's characteristic) and the composition of the board of governance (a firm characteristic) may be linked to job satisfaction and, in turn, to outcome variables such as psychological ownership and organizational optimism. This model was tested on 510 employees randomly sampled from ten stock-holding enterprises in urban Shanghai. Results indicate that participation in a stock ownership scheme has a positive effect on attitudes towards ownership, but that a board dominated by senior managers leads to gloomy perception of a firm's future. These effects were partially mediated by the satisfaction that employees felt in their jobs. The implications of these findings for management practices in China are discussed.     

An evaluation of recreational benefits and tribal tourism development for aboriginal villages after post-disaster reconstruction - a case study of Taiwan

This study investigates two sites suffering severe damage from typhoon Morakot. It utilizes the travel cost method to measure the average recreational benefits of compensation variation and equivalent variation per person, and it evaluates whether there are causal relationships among tourists’ recreational experiences, perceived values, and revisit intentions. The outcomes demonstrate that most tourists assign high recreational values to natural and socio-cultural resources. However, a further analysis of the tangible benefits indicates that the amount of income received remains low. Tourists have difficulties nurturing an immediate revisit intention here, even when they are satisfied with their experiences.     

A Note on Partial Insurance and the Arrow-Pratt Measure of Risk Aversion

Pratt [1964] establishes that a more risk-averse individual in the Arrow-Pratt sense has a higher compensating risk premium for full insurance, but no comparable result has been established for partial insurance. Ross [1981] shows that a more risk-averse individual in the Arrow-Pratt sense may not be willing to pay more for a reduction in risk in the sense of mean-preserving contraction. We show that a more risk-averse individual in the Arrow-Pratt sense has a higher compensating risk premium for all empirically relevant forms of partial insurance because they induce a reduction in risk in the stronger sense of Bickel and Lemann [1979].JEL Classification No.: D81