陶瓷饰品引领服饰搭配的新时尚

陶瓷饰品作为饰品界的新秀,以其材质、形式、风格的多样性为我们营造出全新的服饰搭配时尚;陶瓷饰品与当代的文化、精神需求相融合,是饰品界的新生力量。     

Mature consumers’ patronage motives and the importance of attributes regarding HMR based on the food-related lifestyles of the upper middle class

The objectives of this study are to explore the food-related lifestyle segments of the mature market, to identify its socio-demographic characteristics, and to investigate the differences in their attitudes toward Home Meal Replacement (HMR). A survey was conducted of adults 55 years of age and older living in Seoul, South Korea. Out of the 600 distributed questionnaires, 361 were retained for final analysis, which is a response rate of 60%. Cluster analysis identified five consumer segments. Significant differences were found among the five segments in terms of socio-demographic characteristics and attitudes toward HMR. This study shows operators of HMR the patronage motives and attributes that each segment values when considering HMR.     

技术标准竞争的权力结构限制与中国技术标准战略

技术标准意味着财富和国际权力,它不仅是世界高新技术产业竞争的制高点,而且是产业经营的高级形态。围绕技术标准的国际竞争日益成为市场主体间的技术、经济和政治的动态博弈。巨大产业规模、创新研发能力、庞大的市场以及国际间讨价还价能力是制定并拥有技术标准的基本条件。中国技术标准战略具备成功的基本条件并取得初步成效,但同时也面临着市场和标准制定体系两方面的权力结构限制。中国企业在国际技术标准体系中的地位只能通过符合权力结构的长期博弈逐渐得到改善。     

Passengers’ perceptions of airline lounges: Importance of attributes that determine usage and service quality measurement

The current exploratory study investigates passengers’ perceptions of airline lounges by measuring the importance of attributes that determine usage and service quality in those facilities. Data collection was the result of a survey of airline lounge users at the Incheon International Airport, South Korea. The attributes that determine airline lounge usage categorize as: image and accessibility, atmosphere, food and beverage (F&B) service, and facility’s dimensions. Atmosphere and F&B service prove to be the most important dimensions affecting passengers’ use of the airline lounge. Service quality variables determining passengers’ perceptions of the airline lounge categorize as: atmosphere, F&B service, employee service, and facility’s dimensions. Among the service quality dimensions, F&B service was the strongest predictor of overall satisfaction and lounge revisit intention. Furthermore, the study considers the relationship of overall satisfaction and lounge revisit intention according to airline selection.     

区域差异下的金融合作

环渤海地区被认为是中国继珠三角、长三角之后的第三经济增长极.加强环渤海地区的金融合作,有利于在更大经济空间内发挥金融的媒介、导向和调节作用,有助于实现资金充分自由流动,有助于促进统一市场建设和产业梯度转移.     

沙特地区的海外项目管理浅谈

结合项目管理过程中的切身体会,对沙特地区的海外项目管理进行分析和阐述。     

Economic Process Management and Its Application on Bank Industry

A renewal equation approach is proposed to derive the multiple special-cause cost model for a system with two dependent subprocesses. The economic individual X control chart and simple cause-selecting control chart are thus constructed to monitor the two subprocesses. They may be used to maintain the whole process with minimum cost and effectively distinguish which component of the subprocesses is out of control. The economic design parameters of these two control charts can be determined by minimizing the cost model using a simple grid search method. An example of its application on controlling service quality in the bank industry is given to illustrate the design procedure and its application. It shows that these control charts may be used to control not only manufacturing dependent subprocesses but also service organisations with dependent subprocesses.     

公司形象对消费者信任和购买意向的影响机制

公司品牌形象是影响消费者信任的重要前因变量,但现有研究并未揭示出公司形象的不同维度对消费者信任影响的差异性以及公司形象通过信任进而影响购买意向的机制和过程。文章将消费者对品牌的信任划分为可信性和善意,探讨了公司形象的能力和社会责任两个重要维度通过信任对购买意向的影响机制。研究发现,公司能力和企业社会责任都能通过可信性和善意影响消费者对产品的购买意向;除间接影响外,公司能力可以直接影响消费者购买意向,但企业社会责任对购买意向没有直接影响;公司能力偏重于影响信任的可信性,企业社会责任偏重于影响信任的善意。     

试析监测与监控技术在桥梁施工中的价值

目前,我国现代化进程不断加快,桥梁的建设也日趋现代化。因此,加强桥梁施工的监测与监控管理,提高监测与监控技术,进一步确保桥梁施工的进度和质量,为国家和社会做出该有的贡献。