Effects of game‐product congruity on in‐app interstitial advertising and the moderation of media‐context factors

Advertising has become one of the major sources of game apps revenues and interstitial ads, in particular, are the most used monetization method among the types of in‐game mobile ad formats. Interstitial ads overlaid on top of a mobile game app have more obvious advertising intent and a higher degree of forced exposure and perceived intrusiveness. This study examined how the degree of congruity (high vs. moderate vs. low) between the promoted products in interstitial ads and the mobile game app environment affects consumers’ responses. The moderating effects of media‐context factors (i.e., excited– or calm–happiness game types and game immersion) were further assessed. The results of two experiments revealed that game‐product congruity lead to better consumers’ responses toward ads and advertised products. The positive effects of game‐product congruity were more salient when consumers played calm–happiness games and were less immersed in the game. Theoretical implications on integrating perspectives across disciplines such as schema theory, happiness, and immersion within the media‐context framework, as well as practical suggestions are discussed.     

Inter-firm relational resources in cloud service adoption and their effect on service innovation

This study examines (1) inter-firm relational resources for cloud service adoption and (2) their effects on service innovation. A research model and the related hypotheses are developed based on resource-advantage (R-A) theory that combines inter-firm relational resources identified in theoretical and empirical research as important antecedents of cloud service adoption and its effect on service innovation. This study collects data from 165 managers from service firms in Taiwan. The results show that resources, including reliability, cost, and compatibility significantly affect a firm’s cloud service adoption. Furthermore, the adoption of cloud service significantly contributes to service innovation. The findings add to the current understanding of service innovation in two important ways. First, drawing on R-A theory, this study is among the first attempts to identify inter-firm relational resources (reliability, cost, compatibility, and customer orientation) for cloud service adoption and their effect on innovation performance. Second, this study introduces cloud services as effective technological platforms for a firm and its business partners to share, integrate, and reciprocate information, knowledge, and experience for service innovation.     

Boom‐Baby CEOs,Career Experience,and Risk Taking: A Natural Experiment Using Chinese CEOs’ Growth Paths

China's economy represents a unique experimental environment, in that it has undergone a successful transformation from a planned to a more open system. Leveraging this natural experimental setting, this study examines the impacts of CEOs’ formative experiences on their risk‐taking behavior. Two events likely constitute formative experiences for CEOs: economic reforms that commenced in 1978 and their prior career experiences. In turn, CEOs’ risk tolerance attitudes likely reflect the influences of these significant events. The results show that CEOs who experienced economic reforms in their early adult life exhibit higher risk‐taking likelihood and greater risk tolerance than those who grew up during the planned economy era. Furthermore, firm performance achieved by CEOs’ risk taking is significantly better when CEOs originally started working in and then remained within business sectors.     

Are better governed funds better monitors?

Using Morningstar mutual fund stewardship grade data, we find that the governance mechanisms of mutual funds play a key role in their monitoring of portfolio firms and in their investment decisions. Mutual funds with better governance practices tend to vote responsibly on corporate governance proposals of their portfolio firms and also provide better return performance. Furthermore, these funds tend to avoid investing in poorly governed firms. The results suggest that funds with quality governance are more likely to act in the interest of their investors, and that costs associated with funds' monitoring of their portfolio firms do not adversely affect their return performance.     

ALTERNATIVE TESTS OF THE ZERO‐BETA CAPM

In this paper I develop an analytical Wald test of the zero‐beta capital asset pricing model (CAPM) in a simple iid (independent and identically distributed) setting and extend the Wald test to the generalized method of moments (GMM) framework that allows for a general form of serial correlation and conditional heteroskedasticity. The size and power of these tests, along with some existing tests, are investigated under normal errors and other alternative distributional specifications. The results show that, under alternative distributional assumptions for the error terms, the proposed Wald and GMM tests have reliable sizes for medium‐size samples, whereas the likelihood ratio test (LRT) rejects the efficiency too often, especially when the error terms significantly deviate from normality. However, the LRT is more powerful than both the Wald and GMM tests. JEL classification: C13, C53, G14.     

创业板网下配售解禁对股价的影响

网下配售股的解禁增加了股票的供给,对股价向下的压力,给投资者带来损失,本文通过对52家创业板公司52次解禁事件的数据研究发现:在52家解禁公司中呈负股价效应的为39家,网下申购倍数、发行市盈率、上市公司利润增长率、解禁日换手率,与解禁日超额收益率正相关,其中影响最大的是解禁日换手率,并针对这个问题进行了深入分析,提出了相应的政策建议。     

Does possessing an installed base induce a proprietary software producer to act aggressively or mildly in pricing and intrinsic quality provision?

This paper investigates competition between open-source software (OSS) and proprietary software (PS) which possesses an installed base. We find that an increase in PS installed base does not necessarily induce the PS producer to increase price or reduce intrinsic quality. Specifically, if OSS is weakly (moderately) compatible with PS, then an increase in PS installed base induces the PS producer to invest less (more) in intrinsic quality. Regarding the price of PS, if OSS is highly compatible with PS possessing a large installed base, then an increase in installed base induces the PS producer to sell products for a lower price.     

The effects of executive compensation and outside monitoring on firms’ pre-repurchase disclosure behavior and post-repurchase performance

Review of Quantitative Finance and Accounting - We show that corporate governance mechanisms play an important role in controlling managers’ opportunistic behavior. Low executive equity...     

I Resent that I Have Helped you! A Qualitative Study of Sources and Consequences of Resentment of Helping

Employee Responsibilities and Rights Journal - Drawing upon conservation of resources (COR) theory, prior research has shown how helping behavior leads to a depleted condition experienced by the...     

A rare move: The effects of switching from a closing call auction to a continuous trading

This study investigates the effects of switching to a closing continuous trading (CCT) on market quality, while considering the trading behaviors of different types of traders. Investors become more patient in the period preceding the last trading phase, which reduces the bid–ask spread (BAS) in that period. We find an increase in the BAS and volatility during the last trading phase, due to diminishing investor patience. Market volatility and the closing pricing errors relate positively to the trading activities of foreign institutional investors. Overall, the introduction of the CCT worsens the market quality before the closing.