Strategy transition and marketing innovation of a vertical search engine: The case of Kuxun company

Kuxun is an online travel search company in China. This paper describes the transition and innovation of the company’s marketing strategy, from comprehensive information search to online travel search. It shows how Kuxun has successfully achieved strategic market transition from “all-round” to “specialized” through efficient market segmenting, targeting, and positioning (STP). The case also illustrates how Kuxun has become the top brand of Chinese online travel search by carrying out various types of innovative network marketing, including interactive experience marketing, precision marketing, and cooperative marketing.     

矿井防治水工作中的基础与重点

造成矿井突水是自然地质条件和人为条件共同作用的结果,要防止透水事故的发生,必须从人为条件方面入手。本文分析了造成矿井突水的条件,分析了防治水基础工作和防治水重点工作,只有打好基础、突出重点,才能切实做好防治水工作。     

Analysis on evolution of wheat variety in Henan

The essential factor that affects wheat production is variety. The paper reviews the history of fifty seven years since establishment of China about evolution of wheat variety in Henan and divides it into four periods according to historical background and nine generations in terms of developing trend of wheat variety evolution. The analysis on characteristics and influence of wheat variety evolution to wheat production indicates the regulation and contribution of wheat variety evolution, which provides reference for breeding, extending and updating of wheat variety in Henan.     

论需求环境与创新

The demand environment has a great influence on innovations and the formation of the motive force of the innovation. The demand causes the desire; the desire forms the motive force; the motive force inspires the innovative thinking;the innovative thinking becomes the innovative practice; and the innovative practice, finally, meets people's demand.     

带时间窗车辆路径问题的最优解

带时间窗的车辆调度问题是物流配送系统的关键之关键,对它的研究越来越重视。本文将建立物流管理中的带时间窗车辆路径问题的模型,并得到此模型的最优解,有一定的实用意义。     

我国会计理论与实践的“西化”与“中国特色”问题

如何对待与中国社会主义市场经济相适应的会计理论,只是简单地照搬西方会计理论,似乎把西方会计理论完全拿来以“洋为中用”后就大功告成了。这里所谓的西方会计理论也仅限于英、美、法系会计理论,甚至有人把西方会计就认定为美国会计,而不顾及和重视其他发达国家的会计理论与实践经验,这也是我国会计领域在吸取国外经验中,由于种种条件的制约,始终存在的客观缺陷：重视英、美、法系国家而忽视大陆法系国家的会计理论与实践经验。这种本就偏颇的“西化”趋向的背后,暗含着对西方会计理论和实务具有普遍有效性的假设,还隐含着一个典…