A Comparative Study of Generational Preferences for Trip-Planning Resources: A Case Study of International Tourists to Shanghai

Although many previous studies have investigated the information search behavior in some specific age groups of tourists, few of them comprehensively examined the relationships between cross-generational tourists and their preferences for various types of trip-planning resources. This study aimed to fill this research gap. The authors employed correspondence analysis to assess and visually display the correlations between four generational groups—the Silent Generation (aged over 65), the Baby Boomers (aged 50–64 years), Generation X (aged 30–49 years), and Y (aged 18–29 years)—and 10 primary travel information sources for the Shanghai international tourist market. The results indicated that tourists in the Baby Boomers and Silent Generation groups rely most on travel agencies and tour operators. The Generation X tourists are inclined to search websites for their travel information. Generation Y tourists are more likely to consult friends and/or relatives and travel guidebooks. The study has both theoretical and practical contributions. The core values of generations are used to explain their preference of information sources from a theoretical perspective. This study assists destination marketers to design effective promotional strategies suited for different generational segments.     

Social Comparison Goals and the Consumption of Advertising: Towards a More Contingent View of Young Women’s Consumption of Advertising

In this paper we use a small-scale exploratory study to challenge current interpretations of the potential effects of the portrayals of women in print advertising on young women’s self-esteem and body image. We examine how young women’s self-perception and self-esteem may be affected depending on their goal for social comparison: self-evaluation, self-improvement and self-enhancement. The results indicate that the goal for social comparison is an important moderating influence on how advertising images are interpreted and consumed. The findings confirm and extend earlier studies; and provide support for challenging prevalent views of women, firstly as passive consumers of advertising messages; secondly, as necessarily susceptible to negative self assessment in response to ideal images in advertising; and thirdly as pursuing only one goal in their consumption of advertising.     

Recollection of the Sea Cruise: The Role of Cruise Photos and Other Passengers on the Ship

This study examines (1) which cruise experience induces the recollection of the cruise trip, (2) the role of recollection in cruisers' future behaviors, and (3) the moderating roles of photo purchases and interactions with other cruisers in the formation of recollection. This study analyzed an empirical data collected from 300 luxury cruisers. The results indicate that four dimensions of cruise experiences (education, entertainment, aesthetics, and escapism) generated the cruiser's recollection. In addition, photo purchases and interactions with other cruisers had significant moderating effects on the relationship between education and recollection. Finally, a cruiser's recollection enhanced behavioral intentions.     

Investigating festivals and events as social gatherings: the application of social identity theory

Festivals and events as social gatherings have become an increasingly important sector of the tourism and leisure industries. The present study applied social identity theory to examine the causal relationship between the three mental stages experienced by event visitors: social categorization (fundamental and hedonic values), social identification (social identity), and social comparison (self-esteem), as well as another two consequential factors (revisit intention and electronic word-of-mouth). Data were collected at the Harbin Ice and Snow Sculpture Festival in Harbin, China. The results confirmed that fundamental and hedonic values influence visitors’ social identity, which consequently influences self-esteem. The study provides a theoretical foundation for understanding visitors’ attitudes and behaviors in the contexts of festivals and events.     

Comparing supply‐side specifications in models of global agriculture and the food system

This article compares the theoretical and functional specification of production in partial equilibrium (PE) and computable general equilibrium (CGE) models of the global agricultural and food system included in the AgMIP model comparison study. The two model families differ in their scope—partial versus economy‐wide—and in how they represent technology and the behavior of supply and demand in markets. The CGE models are “deep” structural models in that they explicitly solve the maximization problem of consumers and producers, assuming utility maximization and profit maximization with production/cost functions that include all factor inputs. The PE models divide into two groups on the supply side: (1) “shallow” structural models, which essentially specify area/yield supply functions with no explicit maximization behavior, and (2) “deep” structural models that provide a detailed activity‐analysis specification of technology and explicit optimizing behavior by producers. While the models vary in their specifications of technology, both within and between the PE and CGE families, we consider two stylized theoretical models to compare the behavior of crop yields and supply functions in CGE models with their behavior in shallow structural PE models. We find that the theoretical responsiveness of supply to changes in prices can be similar, depending on parameter choices that define the behavior of implicit supply functions over the domain of applicability defined by the common scenarios used in the AgMIP comparisons. In practice, however, the applied models are more complex and differ in their empirical sensitivity to variations in specification—comparability of results given parameter choices is an empirical question. To illustrate the issues, sensitivity analysis is done with one global CGE model, MAGNET, to indicate how the results vary with different specification of technical change, and how they compare with the results from PE models.     

Land‐use change trajectories up to 2050: insights from a global agro‐economic model comparison

Changes in agricultural land use have important implications for environmental services. Previous studies of agricultural land‐use futures have been published indicating large uncertainty due to different model assumptions and methodologies. In this article we present a first comprehensive comparison of global agro‐economic models that have harmonized drivers of population, GDP, and biophysical yields. The comparison allows us to ask two research questions: (1) How much cropland will be used under different socioeconomic and climate change scenarios? (2) How can differences in model results be explained? The comparison includes four partial and six general equilibrium models that differ in how they model land supply and amount of potentially available land. We analyze results of two different socioeconomic scenarios and three climate scenarios (one with constant climate). Most models (7 out of 10) project an increase of cropland of 10–25% by 2050 compared to 2005 (under constant climate), but one model projects a decrease. Pasture land expands in some models, which increase the treat on natural vegetation further. Across all models most of the cropland expansion takes place in South America and sub‐Saharan Africa. In general, the strongest differences in model results are related to differences in the costs of land expansion, the endogenous productivity responses, and the assumptions about potential cropland.     

The versatile role of sustainable market entrepreneurs in market transformation: An intervention framework for institutional change

This article investigates in which way sustainable entrepreneurship can generate institutional change that transforms markets towards sustainability. A transformation of models of economic organization and market structures through sustainable entrepreneurship fosters the path towards sustainability. Institutional change involves sustainable market entrepreneurs as institutional entrepreneurs that operate in an effectual manner in different market transformation phases. Sustainable market entrepreneurs while seeking entrepreneurial opportunities simultaneously shape existing market structures and market conditions in different sustainable market transformation phases thereby creating new opportunities. Accordingly, a framework that explains institutional change prompted by sustainable market entrepreneurs in market transformation phases is developed. In this framework, various interventions which encourage sustainable market entrepreneurs to co-create with the stakeholders of their choice are strategized. The provided framework enhances the understanding of the versatile role of sustainable market entrepreneurs and potentially the leverage of their actions towards institutional impact over time.