Evaluating a County-Sponsored Social Marketing Campaign to Increase Mothers' Initiation of HPV Vaccine for their Pre-teen Daughters in a Primarily Rural Area

Routine vaccination against human papillomavirus (HPV), the main cause of cervical cancer, is recommended for 11-12 year old girls, yet vaccine uptake is low. This study evaluates a social marketing campaign initiated by 13 North Carolina counties to raise awareness among parents and reduce barriers to accessing the vaccine in a primarily rural area. The 3-month campaign targeted mothers of girls ages 11-12 and healthcare practices serving pre-teen girls in four counties. Principles of social marketing were: product (recommended vaccine against HPV), price (cost, perception of safety and efficacy, and access), promotion (posters, brochures, website, news releases, doctor's recommendation), and place (doctors' offices, retail outlets). We analyzed (1) website traffic, hotline calls, and media placement; (2) cross-sectional surveys of mothers and providers; and (3) HPV immunization rates in intervention versus non-intervention counties. Of respondent mothers (n=225), 82% heard or saw campaign messages or materials. Of respondent providers (n=35), 94% used campaign brochures regularly or occasionally in conversations with parents. HPV vaccination rates within six months of campaign launch were 2% higher for 9-13 year old girls in two of the four intervention counties compared to 96 non-intervention counties. This evaluation supports campaign use in other primarily rural and underserved areas.     

Breaking boundaries and barriers: Future directions in cross‐cultural research

Abstract

The level and degree of understanding of the nature and meaning of leisure in the lives of blacks, native‐Americans, Hispanics, and other ethnic minority populations within the United States is lacking. Most research to date has utilized a social aggregate approach to the study of ethnic/racial differentiation; such research overlooks the dynamics and complexity of ethnicity within poly‐ethnic, pluralistic societies. The objectives of this article are: 1) to present an overview of the types of research which have been conducted among ethnic/racial populations within the U.S., 2) to discuss several ideological and theoretical assumptions which underlie such approaches, and 3) to present several alternative theoretical and methodological approaches which might prove more meaningful in attempts to understand the dynamics of cultural diversity.     

The ATO Longitudinal Information Files (ALife): A New Resource for Retirement Policy Research

The Australian Taxation Office release of annual longitudinally linked individual tax and superannuation records, known as the ATO Longitudinal Information Files (ALife), opens up opportunities for new research. In this study, we provide an overview of ALife, focusing on its use for retirement income research. To this end, we provide the first longitudinal estimates of superannuation outcomes for 1-year birth cohorts. Results show marked increase in disparity of super balances in the lead-up to retirement as those in the top quartile ramp-up their contributions, possibly to take advantage of the favourable tax treatment of superannuation income in retirement years.     

Tax planning,corporate governance and equity value

Tax planning by firms is a highly significant activity. After audit fees, tax related services are the largest source of fee income for UK accounting firms. When viewed in terms of its impact, tax planning is the major source of the corporation tax gap amongst large firms (HMRC, 2010). Although traditionally tax planning has been viewed as benefiting shareholders via increased after tax earnings, more recently the underlying motivation has been questioned. Desai and Dharmapala (2006) argue that when an information asymmetry exists between managers and shareholders with respect to tax planning, it can facilitate managers acting in their own interests resulting in a negative association between tax planning and firm value. Using a sample of UK quoted firms from 2005 to 2007 and data drawn from International Accounting Standard 12 Income Taxes (IASB, 2010) Effective Tax Rate (ETR) reconciliations, this paper reports such a negative relationship. Further, the relationship is robust to the inclusion of corporate governance measures which could be expected to moderate the potential implications of a tax related shareholder–manager information asymmetry. An innovation of this paper is in using the ETR reconciliations to examine sub-categories of tax planning activities. The paper contributes to the debate of who determines, and benefits from tax planning conducted by firms. Its findings have direct policy relevance for shareholders and tax administrations in monitoring and controlling firms’ tax planning activities.     

Trust in management: the role of employee voice arrangements and perceived managerial opposition to unions

This study examines the relationship between employee voice arrangements and employees' trust in management using data from the 2007 Australian Worker Representation and Participation Survey of 1,022 employees. Drawing on social exchange theory and employee relations literature, we test hypotheses concerning the relationships between direct and union voice arrangements, perceived managerial opposition to unions and employees' trust in management. Consistent with our predictions, after controlling for a range of personal, job and workplace characteristics, regression analyses indicated that direct voice arrangements were positively related to employees' trust in management. Union voice arrangements and perceived managerial opposition to unions were negatively related to trust in management. The article concludes by highlighting the study's implications for management practice and avenues for further research.     

Zen Theory and the Creative Course

Abstract

This article describes an approach to creativity in advertising based on Zen theory. The authors believe that the Zen Masters offer insights which can help instructors help students search within themselves to find their unique creativity.     

Publishing in the primary leisure journals: Insight into the structure and boundaries of our research

Abstract

This study is a systematic empirical analysis of the structure and boundaries of leisure research as reflected by 2,628 citations used in six volumes of Journal of Leisure Research and Leisure Sciences. Four indicators were used to describe the structure of leisure research: the contributions from other fields, the type of citations used, the number of leisure sub‐topical areas, and the age of the citations. Leisure research has extensive ties with at least six fields and intensive attachments to three fields. As a result, citations are diversified by field and by many leisure research specialty areas. Journals and books constitute the majority of citation types, and the accumulation of recreation/leisure literature has shown substantial growth since the late 1950s. The proportion of sources originating in the recreation and parks field is growing but is still at relatively low levels in comparison with other fields of inquiry.