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本文扼要阐述了经济全球化发展的前景和潜力,并运用李嘉图模型对全球化可能导致的经济损害作出论证分析进而说明,尽管经济学家在极大程度上趋向于将全球化视为基本良性的现象,但全球化仍然对某些国家(包括发达国家)带来经济损害,及对部分人群可能造成极其痛苦的后果。不过,源自于全球化的不断增长的竞争压力,会加强创新和增长,从长远来看,的确对每个国家有利。 相似文献
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Donald R. Lehmann Jennifer Ames Stuart Gita Venkataramani Johar Anil Thozhur 《Journal of the Academy of Marketing Science》2007,35(3):309-316
This paper proposes that customers often respond to brand extension concepts by visualizing the product. We call this process
spontaneous visualization and suggest that it precedes concept evaluations. In two studies, we show that spontaneous visualization
is enhanced by the fit between the parent brand and the extension category and by the ease with which the product category
can be imagined. The appeal of the visualized image in turn determines whether visualization enhances or decreases concept
evaluations. In addition, we find a stronger link between product evaluations and delayed choice when evaluations are based
on visualization; evaluations based on visualization hence appear to be more “valid” in the sense of predicting subsequent
behavior. Implications of these findings and ideas for future research are discussed.
相似文献
Donald R. LehmannEmail: |
54.
Edward J. Kane 《Atlantic Economic Journal》2007,35(4):399-409
Basel II consists of supervisory guidelines negotiated by representatives of central banks and national regulatory commissions
that were members of the Basel committee on Banking Supervision (BCBS). The BCBS is itself a regulatory response to globalization,
which is connecting national safety nets in market-driven ways. A country’s financial safety net is a social contract established
by short-lived agents for principals in long-lived economic sectors. Restraints placed on the authority of the BCBS members
to contract for their principals by domestic politics explains: why Basel II authorizes individual countries to implement
the agreement in markedly different ways; why US implementation of Basel II ran into so much doubt, controversy, and delay;
and how the implementation debate set small and large banks and the Federal Reserve and other federal regulators against one
another.
相似文献
Edward J. KaneEmail: |
55.
Edward Shiu Simon J. Pervan Liliana L. Bove Sharon E. Beatty 《Journal of Business Research》2011,64(5):497-500
Bove, Pervan, Beatty and Shiu (2009) develop and test a latent variable model of the role of service workers in encouraging helpful behaviors by customers towards the service business (OCBs). Farrell (2010) questions these findings due to an incorrect application of the Fornell and Larcker (1981) discriminant validity test. The authors respond to Farrell's criticism by discussing the options available for assessing discriminant validity, the current use of these options in top journals, the underlying assumptions of these assessments, and the appropriateness of the alternative assessments under different types of situations. Finally, the authors address the specific concerns raised in Farrell (2010) in regard to Bove et al. (2009). 相似文献
56.
Green marketing strategies: an examination of stakeholders and the opportunities they present 总被引:1,自引:0,他引:1
J. Joseph CroninJr Jeffery S. Smith Mark R. Gleim Edward Ramirez Jennifer Dawn Martinez 《Journal of the Academy of Marketing Science》2011,39(1):158-174
As green marketing strategies become increasingly more important to firms adhering to a triple-bottom line performance evaluation,
the present research seeks to better understand the role of “green” as a marketing strategy. Through an integration of the
marketing, management, and operations literatures, an investigative framework is generated that identifies the various stakeholders
potentially impacted through the environmentally friendly efforts of a firm. Specifically, the inter-connected nature of the
core business disciplines of marketing, management (both strategy and human resources), and operations are examined as controllable
functions within an organization from which strategies can be enacted to affect a firm’s stakeholders. The prior research
in these areas is examined to identify potential research opportunities in marketing while also offering a series of representative
research questions that can help guide future research in marketing. 相似文献
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A novel gelatin system for use in oil spills at sea provides rapid immobilization of liquids upon demand. 相似文献