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Andrea Insch 《Journal of Marketing Communications》2013,19(2):139-153
This paper presents a study of how companies in New Zealand's electricity and gas retail sector communicate their Corporate Environmental Citizenship (CEC) on the World Wide Web. The natural environment is the focal issue for analyzing the way these companies present their commitment to the community and society in general, for two reasons. First, concern for and management of the natural environment is one of the most important social issues facing corporations. Second, prior empirical studies of corporate communication of social responsibility initiatives have investigated the extent and content of these messages without focusing on a particular issue. A content analysis of the web pages of 18 companies in an environmentally sensitive industry was chosen to investigate which environmental issues and stakeholder groups are given priority and how companies' attitudes to stakeholders and relationships with them are described. The results demonstrate an instrumental reformist moral position underlying their online communications. This philosophy was present in the environmental issues most frequently mentioned and in the principles motivating their Corporate Environmental Citizenship activities. While the majority of companies presented their environmental initiatives on their web sites, most did not employ interactive features to encourage dialogue with stakeholders and enhance these relationships. 相似文献
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Andrea Tomo Gianluigi Mangia Stefano Consiglio Paolo Canonico 《Technology Analysis & Strategic Management》2013,25(9):1118-1136
ABSTRACTThe current paper offers a new conceptual model to understanding innovation processes in professional service firms, to make hidden relationships more explicit and to find out what are the issues still unexplored. The paper employs a systematic literature review, and draws upon original categorizations of extant literature, to identify main processes for each category of PSFs. It unveils connections among a wide range of factors setting a conceptual model for innovation pathways and highlighting neglected questions relevant from both the theoretical and the practical perspectives. 相似文献
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Alexander E. Ellinger Andrea D. Ellinger Scott B. Keller 《Journal of Business Logistics》2002,23(1):19-37
Dynamic changes in the business environment are significantly impacting supply chain logistics, resulting in unprecedented personnel demands. Organizational theorists suggest that personnel management is associated with better performance. However, relatively little is known about effective human resource practices within the logistics industry. The learning organization concept offers logistics organizations a theoretical rationale for promoting learning environments to better leverage employees' knowledge, skills, and abilities and improve performance. This research examines logistics managers' perceptions of individual level learning behavior within their organizations and its relationship to firm performance. 相似文献
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In this paper we present an overview of GDP and productivitygrowth patterns in OECD countries over the past decade, on thebasis of harmonized data. Our evidence suggests that fast-growingcountries generally shared three characteristics: improvementsin labour utilization; a generalized enhancement in human capital;and rapid shifts in the composition of physical capital towardsinformation and communication technology (ICT) equipment. Particularly,we show that technological change embodied in new ICT capitalgoods has been a primary source of output and productivity growthin ICT-using sectors. The international comparison allows relatinggrowth patterns to institutional and policy indicators, therebyoffering some preliminary insights into the potential sourcesof growth disparities. Cross-country evidence yields some tentativesupport to the idea that institutional factors affecting competitionin the product market are likely to affect productivity patterns,especially in a period of rapid diffusion of a general-purposetechnology (such as ICT). 相似文献
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We examine whether analyst forecasts influence investors’ perceptions of the credibility of a good news management earnings forecast. We hypothesize that the effect of analyst forecasts will depend on whether the analyst forecast confirms management’s forecast and the extent to which management’s forecast is consistent with the prior earnings trend. Findings indicate that the positive effect of a confirming analyst forecast is greater when the management forecast is trend inconsistent than when it is trend consistent. The negative effect of a disconfirming analyst forecast does not differ based on management forecast trend consistency. 相似文献
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The authors propose and empirically test a causal model to understand how the availability of fair-trade information and consumer knowledge about this issue affect consumers’ attitudes and intentions toward fair-trade products. The model is built upon the attitude-behavior paradigm and the premises of agency theory. It is tested through structural equation modeling with a sample of 292 Spanish consumers. The findings are that consumers do not have good knowledge about fair trade and that this is significantly determined by the lack of information about this in the market. It is also observed that consumers’ perceptions about the availability of fair-trade information have negative effects on their concern about this issue and that such information as is available is not effective in reducing consumer skepticism. The research represents an extension of previous fair-trade literature because the role of information and communication in improving consumer attitudes and buying intentions has rarely been explored in the case of ethical products. 相似文献