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991.
Journal of the Academy of Marketing Science - Our research uses an interpretive approach to explore the consumer journeys of sojourners, temporary residents of a new country, with attention to... 相似文献
992.
Nakata Cheryl Izberk-Bilgin Elif Sharp Lisa Spanjol Jelena Cui Anna Shaojie Crawford Stephanie Y. Xiao Yazhen 《Journal of the Academy of Marketing Science》2019,47(2):192-215
Journal of the Academy of Marketing Science - The consumer journey has drawn interest from marketers as an avenue to strengthen sales through managing touchpoints. However, a firm-centric view has... 相似文献
993.
Open Economies Review - This paper investigates the impact of financial frictions on the dynamics of international trade over the business cycle and their role in the great trade collapse of... 相似文献
994.
This study empirically investigates the effects of three destination consumptions (namely symbolic, experiential and functional) on tourists' destination attachment and satisfaction, and further on destination loyalty at a heritage tourism destinations. Using a sample of 512 international tourists visiting Angkor, Cambodia, results reveal that all three types of consumptions have significantly positive effects on destination attachment and satisfaction, which in turn positively affect destination loyalty. However, the effects of symbolic consumption and experiential consumption are greater than that of functional consumption. The results also support the importance of the role of destination attachment in the quality–satisfaction–loyalty relationship. Copyright © 2016 John Wiley & Sons, Ltd. 相似文献
995.
Although interorganisational collaboration is increasingly being accepted as a necessary, even desirable strategy for the tourism industry as a whole, there would appear to be a number of impediments to the implementation of collaborative initiatives among operators of visitor attractions. This paper focuses on the visitor attractions sector in Scotland, where such impediments are considered to be particularly serious. For a number of reasons, however, collaboration may represent a crucial strategy for visitor attractions in Scotland as they enter the new millennium. This paper sets out to assess the potential for intrasectoral, interorganisational collaborative strategies in enhancing the long‐term viability of the Scottish visitor attractions sector. Copyright © 2001 John Wiley & Sons, Ltd. 相似文献