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21.
We are the first to examine the joint impact of product–cause fit and donation quantifier in the cause-related marketing (CRM) domain. We show that these two CRM cues interact in a unique manner, reflecting the cue congruency effect. Specifically, congruent combinations of these two cues result in high purchase intentions when the cues individually have positive effects. In all other cases, however, purchase intentions are low. Furthermore, we identify moderators of the above cue congruency effect. In Study 1, we show that the cue congruency effect is moderated by product-type, evidencing only in more hedonic product contexts. In Study 2, we show that the above cue congruency effect is moderated by purchase-type, evidencing in planned purchase contexts, but reversing in impulse purchase contexts. We discuss the process mechanism driving these effects, specify the contribution of this research for CRM, cue congruency and impulse purchases, and outline implications for practice. 相似文献
22.
Service failures are pivotal touchpoints that can reduce customer satisfaction, encourage negative word-of-mouth, and ultimately impact a firm's market share. We advance a novel perspective that after a service failure occurs, matching incidental arousal-inducing stimuli to one's regulatory orientation can make the negative experience stemming from the service failure less deleterious. In three experiments (two stock out scenarios and one involving a rude salesperson), after a service failure, promotion-focused and prevention-focused individuals were exposed to high versus low arousal-inducing stimuli. Three approaches available to retailers were used to manipulate arousal levels: background pictures (Study 1), colors (Study 2), and music (Study 3). When high (low) incidental arousal-inducing stimuli were presented to those with a promotion (prevention) focus, this raised satisfaction, loyalty, and referral for brands compared to when promotion (prevention)-focused individuals were exposed to low (high) arousal-inducing stimuli. Changes in self-rated arousal and affect valence levels (arousal and valence levels were measured after the service failure and then after exposure to the incidental arousal-inducing stimuli) mediated the effect on these consumer behaviors. These insights extend theory by considering the combined effect of regulatory focus and affect. They also have practical relevance. 相似文献
23.
This study investigates the differences in the salience of work and family identities between samples of employees in the United States and India. The authors hypothesized the effects of cultural differences on these workers' salient identities. Additionally, the authors hypothesized that across cultures a balance in the importance of family and work identities achieved by an individual would lead to greater job and life satisfaction and fewer intentions to turnover. Structural equation modeling tests support the authors' hypotheses. This article contributes toward an understanding of cross-cultural differences and even some similarities in work–family identity issues and the outcomes a balance in them engender. 相似文献
24.
Debarshi Das 《The journal of international trade & economic development》2013,22(3):401-410
Abstract The paper analyses the proliferation of small scale family farms in India. It contends that widespread involuntary unemployment in the rural economy is the chief reason for this phenomenon. The problem can be considered as that of coordination failure. The paper attempts to show that such a problem can be overcome through planned, investment promotion by the state, which by reducing unemployment induces the entry of capitalist farmers. 相似文献
25.
Stephen B. DeLoach Jayoti Das 《The journal of international trade & economic development》2013,22(4):467-483
Over the last decade there has been increasing international pressure on countries to raise ‘social standards’ (i.e. production standards based on environmental and labor conditions). Currently, the World Trade Organization does not allow countries to impose minimum standards on imports based on environmental or labor standards because it is assumed to undermine competition. There is no consensus in the empirical literature, however, to support this claim. In fact, the evidence suggests that while stronger environmental standards hurt competitiveness, stronger labor standards do the opposite. This paper offers one possible explanation for this paradox. In a simple model of incomplete information, externally imposed standards may either increase or decrease the competitiveness of infant firms from developing countries depending on the degree of complementarity between the standard and the production of high-quality goods. 相似文献
26.
Debarshi Das 《The journal of international trade & economic development》2013,22(4):527-540
Due to persistent unemployment, peasant families in developing countries tend to employ more labour on the leased in land plots than a capitalist would. In labour surplus societies, therefore, landlords may earn higher surplus from leasing out land than from self-cultivation. By endogenising disguised unemployment this paper shows that greater power and unity of landlords and conservative social norms may explain the persistence of share tenancy in developing economies. 相似文献
27.
28.
Saswati Das 《Oxford Development Studies》2016,44(4):420-440
This paper studies the impact of the Mahatma Gandhi National Rural Employment Guarantee Scheme (MGNREGA) at the all-India level utilizing nationally representative data from the national sample survey (NSS). We propose an alternative methodology for the proper identification of target households in the baseline period using a secondary data source such as the NSS. The programme is assessed in terms of whether it has been successful in ensuring livelihood security for beneficiary households. The study found that the increase in spending capacity of non-beneficiary households was greater than MGNREGA beneficiary households. Moreover, the overall growth trend in spending capacity over time had a greater effect in improving the livelihood security of the target households than the estimated effect of the programme. 相似文献
29.
The Dynamics of Alliance Conditions in the Alliance Development Process 总被引:10,自引:0,他引:10
One of the key issues in understanding the developmental processes of strategic alliances is how the alliance conditions change over the different stages of alliance development. A related question concerns the nature of the co-evolutionary dynamics of alliances in terms of their constituent partner firms. In this article we propose an integrated process model of alliances that is based on alliance conditions, allianc developmental stages, and an alliance system comprising co-evolutionary elements. We suggest that alliance conditions, or the key characteristics of an alliance at any given moment, link the alliance environment (firm characteristics) and the alliance development process. We also explore how specific patterns of alliance conditions have differential impacts on the interactive elements of the alliance co-evolutionary system. 相似文献
30.
Summary TheE-optimality of block designs is the concern of this paper. Bounds for the smallest positive eigenvalue of theC-matrix of block designs are obtained in some general classes of connected designs with equal or unequal block sizes. Use
of these bounds is made to obtainE-optimal block designs in various classes. 相似文献