Retailers’ Price Positioning and the Motivational Profiling of Store‐Brand Shoppers: The Case of Spain

In recent years, retailers have worked to advance store‐brand strategies, leading to greater success and higher congruence with the retailer's positioning. In this new competitive context, this research aims to characterize store‐brand shoppers in terms of motivation and benefits sought, as well as analyze, on the basis of congruence theory, the moderating role of a retailer's price positioning on store‐brand shopper characterizations. The empirical study combines survey and household panel information related to leading retailers in Spain; the findings reveal that store‐brand shoppers are motivated by their price sensitivity, whereas they are less sensitive to service quality and name brands. However, the retailer's price positioning exerts a moderating effect on shopper profiles: In less price‐oriented retail chains, store‐brand purchases seem motivated less by price and more by quality, brand awareness, and brand reputation.     

The market valuation of ethical assets in Spain: an application of the hedonic pricing method

The aim of this paper is to calculate the market valuation of non‐financial characteristics, namely, the social responsibility criteria (social, ethical and environmental) included in the Spanish Socially Responsible Investment Funds. The hedonic price method is applied for this purpose. This method relates the price of Socially Responsible Investment Funds with both financial and social responsibility characteristics. Because of the large number of social responsibility characteristics included in these funds, prior to application of the hedonic price method, the principal components factor analysis technique is used. The data are taken from the prospectus for each fund and from the data provided by the National Securities Market Commission. Results indicate that the Spanish market is sensitive to the social responsibility practices of companies. In particular, the market value practices related to environmental sustainability, the enforcement of labour rights, sustainable production and consumption and non‐abusive market practices.     

Benefits of leisure in overcoming gender violence experiences: a case study

This article is based on a case study carried out at Casa Malva, a shelter for female victims of gender violence in Gijón, Asturias (Spain). The study explores the potential therapeutic value of leisure in the process of personal recovery for women living in sheltered accommodation, and the positive impact leisure may have in overcoming a traumatic life event. The study comprised 16 semi-structured interviews with female victims of gender violence and three discussion groups with shelter staff. The article examines the concept of leisure and the potential benefits of leisure activities as part of the Personal Recovery Project (PRP) run by Casa Malva. PRP is an innovative recovery initiative aimed at helping women to overcome situations of gender violence by focusing on areas of experience, such as family, employment and leisure.     

Effects on the “self-organization- satisfaction” relationship of changes in the economic context

Noting increasingly independent traveling by tourists, as well as changes on the tourist activity worldwide due to the 2008 economic crisis, this study analyzes the relationships between an economic crisis, tourist’s self-organization in trip planning, and tourist’s trip satisfaction. Data from a panel (2006–2011) on how residents in Spain complete their accommodation and transport bookings are used, including data on their trip satisfaction. The study identifies a negative relationship between the 2008 economic crisis and trip satisfaction, a positive relationship between self-organization and satisfaction, as well as positive moderating effects of the crisis on the relationship between self-organization and satisfaction.     

Efficiency of travel agencies: A case study of Alicante,Spain

This study analyses the relative efficiency of 22 travel agencies of similar characteristics based in Alicante (Spain). This analysis is carried out using the Data Envelopment Analysis (DEA) technique and smoothed bootstrap. Following the analysis, possible lines of action that the agencies can take in order to improve their efficiency in the future are provided. Finally, using the Mann Whitney U Test, the relationship, or lack thereof, between the levels of efficiency of these agencies and their ownership type, location and level of experience is examined.     

广州市民休闲生活的调查与研究

本文通过对广州市民的实地问卷调查，在分析广州市民构成的基础上，着重研究：广州市民休闲生活状况和对休闲生活的评价及需求情况。市民对休闲生活的评价与需求，一方面，调查市民对目前休闲生活的满意度并分析影响其休闲生活质量的主要原因；另一方面，了解市民对自身未来的休闲方式、休闲空间的意向，以及对政府和社会在城市休闲建设方面所持的期望与建议。     

关于构建节约型消费模式的思考

本文界定了节约型消费的内涵并分析了其特点;论证了倡导节约型消费的战略性意义;分析了中国不合理的消费方式及其存在的原因;并对构建节约型消费模式进行了初步探讨。     

Increasing a brand’s competitive clout: the role of market share,consumer preference,and price sensitivity

The market power (or ‘competitive clout’) of a brand is an increasingly important component of modern marketing strategies. However, the factors that enhance a brand’s competitive clout (BCC) are poorly understood. This study therefore suggests an integrated model of BCC and three factors that are proposed to play a role in its formation: (i) consumer price sensitivity; (ii) brand market share; and (iii) consumer brand preferences. These variables are examined both individually and simultaneously to demonstrate the direct effect of each on BCC and how their inter-relationships contribute to BCC. In doing so, a two-step empirical analysis is conducted. First, two multinomial logit models provide an own- and a cross-price response matrix for a chosen set of competitive brands. Secondly, BCC is regressed against the variables of market share, intrinsic preferences, and price sensitivity using an interaction effects regression model. The results of the analysis show that market share is not the only way to increase BCC; in particular, consumer preferences, and especially pricing decisions, are shown to play a key role in developing a strong brand.     

Liquidity determination in an order-driven market

We exploit full order level information from an electronic FX broking system to provide a comprehensive account of the determination of its liquidity. We not only look at bid-ask spreads and trading volumes, but also study the determination of order entry rates and depth measures derived from the entire limit order book. We find strong predictability in the arrival of liquidity supply/demand events. Further, in times of low (high) liquidity, liquidity supply (demand) events are more common. In times of high trading activity and volatility, the ratio of limit to market order arrivals is high but order book spreads and depth deteriorate. These results are consistent with market order traders having better information than limit order traders.